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kbee men, Sales Executive

kbee men

Sales Executive·East Prince Trading

Saudi Arabia

Bachelor's degree, BBA

Work experience

Total years of experience: 9 years, 2 months

Sales Executive

January 2019 - January 2023

East Prince Trading

Riyadh, Saudi Arabia

January 2019 - January 2023

• Managed a commercial portfolio of cafés, hotels, restaurants, and
retail partners across the assigned territory.
• Developed and executed territory plans to expand distribution
channels and increase repeat business.
• Delivered product demonstrations and technical briefings for
espresso machines, grinders, and accessories.
• Coordinated installations and after-sales service with technical
teams to ensure timely delivery and high customer satisfaction.
• Designed and delivered barista and technical training programs to
client teams, improving product adoption and reducing service
incidents.
• Partnered with marketing on promotions and trade shows to
generate qualified leads and increase brand visibility.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales Executive

January 2016 - January 2019

Worud Al Harthy Establishment

Riyadh, Saudi Arabia Hybrid

January 2016 - January 2019

• Built new business relationships with independent cafés and small
chains, introducing equipment and accessory lines.
• Negotiated pricing and service agreements to protect margins
while meeting client needs.
• Managed order processing, logistics coordination, and installation
follow-up to ensure smooth customer onboarding.
• Implemented CRM processes to track leads and opportunities,
improving pipeline visibility and forecasting accuracy.
• Supported vendor relations and product sourcing to expand the
catalog and improve supply reliability.

Company industry:
Other Business Support Services

Merchandiser Team Leader

January 2013 - January 2015

Arabian Trading Supply

Riyadh, Saudi Arabia Hybrid

January 2013 - January 2015

• Coordinated with management on incoming merchandise and
accessories to design visually compelling store layouts that
highlighted priority products.
• Supervised a team of merchandisers and assigned daily routes to
ensure fast changeovers and accurate displays for target store
groups.
• Evaluated market trends and competitor activity to select best-fit
items and recommend competitive pricing structures.
• Ran weekly and monthly sales reports to identify forecast trends
and inform strategic merchandising plans.
• Managed special orders and customer requests, ensuring timely
fulfillment and high service levels.
• Designed targeted sales displays and promotional layouts to move
overstock and underperforming merchandise, improving sell
through rates.

Company industry:
FMCG

Education

Ascencia Business School;

October 2025

October 2025

Bachelor's degree, BBA

United Arab Emirates

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
PRESENTATION DESIGN
Intermediate
PRESENTATION DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
PROMOTIONAL MATERIALS
Intermediate
PROMOTIONAL MATERIALS
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
TECHNICAL SERVICES
Intermediate
TECHNICAL SERVICES
Intermediate
TERRITORY EXPANSION
Intermediate
TERRITORY EXPANSION
Intermediate

Languages

English
Beginner
Arabic
Beginner

Training and Certifications

Certifications
Professional Barista — Coffee Presentation & Serving Skills
Transformational Leadership
Data Analytics