Keosha Singh

Piloted a R1.2m investment project which achieved double the
campaigns reach KPI within 4 days of launch. Managed a task team
throughout conceptualisation and production phase across PR, external
talent partners, video team, social team, print production & activations
team.
Contributed to seasonal gender strategies and managed seasonal sub
brand marketing plans & shoot budget allocation across 5 ladieswear
sub brands (RT, OR, EBD, Denim, RedX) based on annual and seasonal
gender strategies as well as seasonal merchant strategies and key
product investments.
Managed a marketing coordinator within my team, to increase the
overall ladies teams efficiency by 33% whereby this role ensures all
ongoing project admin and lower investment online & social projects are
managed timeously while being exposed to new opportunities to be up
skilled.
Co-managed the launch of The Oakridge Edit which contributed to the
subbrand achieving 19% above-plan sales over the campaign period.
Initiated the launch of the companys first NFT during the rise of NFTs
and cryptocurrency in 2022, resulting in the company achieving the title
of Mr Price becomes the first fashion retailer in Africa to enter the
Metaverse.
End to end omni-channel project management (RT TVCs, OOH &
online and social campaigns) from briefing stage to creative execution;
inclusive of collaborating with internal teams across merchandising,
visual merchandising, ecommerce, graphic design, print production,
shoot production, as well as external OOH agencies, TV agencies (media
schedules) and paid media agencies.
Worked alongside market intelligence team to assess the ROI and
overall performance of big-investment projects. Assisted brand head in
collating key online and social campaign data for seasonal post mortems
in order to strategise upcoming projects and seasonal strategies in
alignment with overall business objectives and KPIs.
Budget management - ongoing management of paid investment, print
and campaign budgets, across multichannel campaigns within ladieswear
projects.
Managed relationships & key project presentations with the companys
executives and important stakeholders in the approval process of key
strategic projects.
Omni-channel project planning & management: co-managed the
flighting of TV commercials & OOH campaigns with brand head.
Drafting of monthly board report updates inclusive of key ladieswear
results and marketing activity.
Structuring of effective and strategic timelines for key projects to
ensure delivery is impactful, on time and cost-effective.
Photoshoot coordination for monthly instore, online and social
campaign content.
Process improvement within the brand team to increase efficiency and
reduce redundancy in processes and time consuming admin.

Managed 6 product categories within the Ladies Extras portfolio;
shoes, jewellery, accessories, underwear, swimwear, sleepwear.
Conceptualised and co-managed the launch of Mr Prices first ever
period-underwear product which reached a viral level of awareness across social
media channels as unpaid online news channels.
Management multichannel marketing campaigns alongside brand head.
Execution of weekly/monthly marketing activities across instore,
digital, paid social, organic social and performance marketing.
Management of project timings, creative reviews and ensuring
objectives are met in time for campaign launch.
Collaborated with 4 merchandise teams to ensure marketing and
product strategies align throughout each week of the year.
Project management: co-managing the briefing and execution of online
and social campaigns as well as annual TVC projects.
Campaign reporting to determine ROI and overall results of key
projects as well as collaborating with brand head to report on the
impact of seasonal brand and gender strategies in post-mortem reports.