Kershia Alicia, Account Executive

Kershia Alicia

Account Executive

Impact Porter Novelli

Lieu
Émirats Arabes Unis - Sharjah
Éducation
Baccalauréat, Biotechnology
Expérience
3 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :3 years, 4 Mois

Account Executive à Impact Porter Novelli
  • Émirats Arabes Unis - Dubaï
  • mars 2014 à décembre 2015

Clients
• Al Zahia
• British Council
• Centrepoint
• Denny’s Diner
• FoodQuest Restaurant Management (Punjab Grill)
• Huawei
• JA Resorts & Hotels
• Kabrita
• Kenwood
• Majid Al Futtaim Communities Business Unit
• Pfizer
• Rosatom (Russia)
• SanDisk
• Teleperformance
• The Economist

Key Responsibilities
• Client relationship management - Worked together with clients to enhance their marketing strategies
• Supporting sales strategies with new initiatives, promo materials and marketing campaigns
• Managed marketing activities across the Middle East in an aim to develop and establish QME as a ‘market leader’
• Media monitoring - Creating reports for clients with details and insight on ROI
• Internal and external events - Created new corporate literature, promotions, information handouts, VIP invitations and stand design
• Managed events from press conferences to product launches, exhibitions, media familiarisation tours and site visits locally and overseas

Achievements
• Spearheaded two major PR projects for The Economist
o The Economist Future of Work Middle East Summit April 2015
o The Economist Healthcare in the Middle East Summit October 2014
• Built contacts with top tier business media
• Identified/secured opportunities for clients with top tier daily newspapers, magazines and broadcast media
• Liaised with management and journalists on budgets, timescales and objectives
• Designed/produced presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for social media and promotional videos
• Responsible for delivery of group initiated campaigns, aimed at driving sales through implementation and monitoring of KPI’s and use of CRM
• Worked with team to coordinate details for launch events;
• Liaised with international brand ambassador to coordinate travel details for the trip;
• Coordinated social media posts and videos prior to event;
• Award entry content management - Assisting the Director with organising content and creating video entries for the MEPRA 2015 awards;

Communications Assistant à Impact Porter Novelli
  • Émirats Arabes Unis - Dubaï
  • novembre 2013 à février 2014

• Direct support to regional MD and team with event management, decision-making, partnerships and marketing initiatives and regulatory compliance

Technical Support Associate à Zycus Infotech
  • Inde - Mumbai
  • février 2012 à mars 2013

Tech Support Executive - Product & Consulting Unit
• Certified in operating Zycus products - iAnalyse, iSource and iPerform (SPM - supplier performance management)
• Trained and certified specifically on Adobe Captivate - eLearning on the go
• Supported clients in resolving product related technical issues/trouble shooting via chat, email or telephone
• Managed training events, online tutorials, tests and grading schemes
• IVR (Interactive Voice Response) for Zycus InfoTech

Éducation

Baccalauréat, Biotechnology
  • à Manipal University
  • juin 2010

Good knowledge and understanding about lab mechanisms, action of various drugs, cell signalling, gene expression and regulatory pathways. Also included cell biology, genetics, microbial ecology, immunology, organic chemistry, biochemistry PCR (Polymerase Chain Reaction), culturing and sub-culturing techniques, isolation and restriction of plasmid DNA, PAGE (Poly Acrylamide Gel Electrophorises) and Agarose gel electrophoresis, UV spectrophotometry Drug Metabolism Studies, NMR requirements and familiar with in vivo drug metabolism studies, pharmacokinetics Gained extensive training of a variety of techniques and procedures through laboratory-based practical work such as advanced molecular genetics, molecular biotechnology, pharmacology, genetic engineering, amongst others November 2008 INDO-US Workshop on Mitochondrial Research & Medicine – Three day workshop where doctors from various US institutions presented new research findings. December 2007 Tifac-Core Conference – Tifac Core, India organises for various research institutions in India and overseas to come forward to improve biotech techniques globally, thereby pushing research forward.

Etudes secondaires ou équivalent, Science
  • à Oxford School
  • juin 2007

I completed my GCE 'A' Levels Cambridge Board

Etudes secondaires ou équivalent, Science
  • à Dubai Scholar Private School
  • juin 2005

I completed my GCE 'O' Levels, through the Edexcel Board

Specialties & Skills

Internet Tools
Office Work
Laboratory Research
Administrative Support
Microsoft Office
MS Office
Telephone Etiquette, Chat Etiquette, Email Etiquette
Internet Proficient
Media Monitoring
Client Servicing
Media Relations

Langues

Arabe
Débutant
Anglais
Expert
Français
Moyen
Hindi
Moyen

Loisirs

  • Singing
    Part of the choir in Church as well as a wedding choir.