Kevin Anchi

Support with the development of the SC and Host Country sales & distribution strategies, in alignment with the overarching goals, with particular attention to digital touchpoints, website and CRM  Managing and driving the digital agenda, supporting overarching strategic communication goals
Strategically oversee ongoing management of the AA technology platform, including: the database, data partners, data strategy (progressive profiling) and integrity, compliance (GDPR), technology usage and evolution of the technical applications, templates for marketing automation, reporting, and data visualisation, among others  Ensure integration between digital touchpoints and activities, and the SC’s / Host Country broader goals and activities.  Ensure the ongoing effectiveness of digital content marketing in collaboration with the Digital Marketing Department  Implement analytics tracking, analyse performance and audience data and interpret trends to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications and operations  Champion data and knowledge sharing internally by producing, maintaining, and publishing daily, weekly, monthly, and annual analyses of various digital platform metrics.  Perform ROI analysis to evaluate efficiency and effectiveness of campaigns Organize, prepare and present easy to understand stories with valid proof points that tie back to campaign objectives  Develop and drive day-to-day analytics for projects and platforms, including QA of data and reporting templates  Establish workflows for requesting, creating, editing, publishing, and retiring digital content  Establish new product forecasts and pricing analysis and provide data mining and analytical support  Develop and present ongoing analytics deliverables day to day to the senior management, coordinating with crossfunctional team members  Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks  Perform any other duties assigned by the supervisor directly related or relevant to the job

Role:
Functional:
• Tracking implementation of Web Analytics Tools, (Adobe) Analytics working with custom variables (eVars, s. Props, s. Events) to track online engagement.
• Create reports/dashboards in Excel and Power BI about the performance of a given product/feature and suggest improvements.
• Weekly/monthly social sentiment analysis, create classifications for more than 100k mentions of negative and positive sentiments
• Weekly monthly web and App data reporting and analysis
• Ad-hoc reporting and analysis on campaigns and newly launched features

Technical
• Product Usage / Web/App Analytics, Implementation
• Adobe Analytics Reporting in Power BI
• Usability Testing (UAT)
• Sprinklr

• Oversee product features launches by utilizing complex data analytics research and product development acumen to make the launch successful, typically collaborate with the entire product development team, answering to Product Manager for several entities simultaneously.
• Collaborate and work with diverse internal and external teams of Solutions Architects, Engineers, Developers, Senior Consultants, CMOs, Marketing Managers, VP of product, etc.
• Participating in workshops with key stakeholders to capture user stories. Refining user stories, ensuring they have clearly defined and testable acceptance criteria.
• Working closely with the Scrum teams, contributing to functional design and solution, Demonstrating completed user stories to stakeholders.
• Working closely with Product Owner and other Business Analysts within the program to ensure integrity of the end-to-end solution. Gather, articulate, interpret and document business requirements
• Consult on Digital Analytics and Marketing Optimization for the group, Provide business analysis and insights from multiple data sources
• Implementation process - manage deliverables, scheduling, quality assurance
• Create reports about the performance of a given product, and suggest possible improvements, which are done by reading reports and reviews. Conduct market research and prepare detailed reports synthesize complex data into actionable goals.
• Create reports about the performance of a given A/B Test

• Conceptualising & executing Adobe Analytics (SiteCatalyst) via Ensighten Tag Management Tool
• Tracking implementation of Web Analytics Tools, Google Analytics and WebTrekk via Ensighten
• Developing, documenting and testing Distrelec E-commerce web analytics tracking specifications as well as tagging development activities; closely working with technical development team to execute tracking frameworks
• Facilitating quality assurance for tags and tracking implementation, ensuring the integrity and accuracy of digital analytics system by continually monitoring tags and the resulting data; troubleshooting web tracking and adjusting as necessary
• Collaborating with BI Team to meet the data for collection reports and analysis needs
• Part of process development and team building activities and supporting other team members
• Overlooking PPC accounts and campaigns for Distrelec ecommerce store, (Keyword research/bidding, Ad Creation, Campaign
Creation)
• Monitoring and measuring social media posts (Klout and Tweet deck)
• Monitoring search ranking for high demand products via webmaster tools and manual ranking checking as per google country specific index.

• Work on other SEM channels and ASO (App Search Optimization) to improve mobile apps exposure
• Administered digital analytics strategy and analysis for Prudential and M&G Investments Group of websites
• Prepared digital marketing and web analytics proposals; created & implemented E-commerce tracking and dashboard reports
• Ensured delivery of weekly, monthly, and quarterly web KPI reports to stakeholders with added insights
• Led ad-hoc requests and suggested insights/solutions to stakeholders; tagged & validated via inspect elements tool and Google Tag Manager
• Reviewed data from a variety of sources including client databases, E-Mail solution providers, web analytics tools, paid advertising campaigns, and social media channels
• Provided insights and recommendations to the website stakeholders and external clients
• Developed visual effective custom Excel-based reports, custom PowerPoint presentations, and online dashboards; acted on Web Trends, Google Analytics, Google Tag Manager

• Created digital analytics strategy and analysed Microsoft India Group of websites; tagged webpages as per user journey as well as tagged validated and debug with fiddler and inspect elements tool in chrome browser to check and used Fiddler or inspected elements browser tool for tags evaluation
• Analysed data from a variety of sources including client database, E-Mail solution providers, web analytics tools, paid advertising campaigns, and social media channels
• Assisted for ad hoc analytics report as per projects based or business needs of stakeholders; worked on comScore digital analytics, Omniture, Web Trends and Google Analytics / Google Tag Manager
• Gained exposure to Ensighten/Atlas/RIO/Tealium

• Conducted onsite/offsite web promotion for individual reports, articles, report briefs, company website and group website and increased web traffic and maximized conversions using applied and advanced web promotion techniques
• Collaborated with the business development manager to finalize the website content/links
• Restructured development of promotion specific content required for press releases/blogs/business specific directories
• Enhanced web exposure (and sales) globally in a relatively short period of time for all reports being published by IBN, by using proven search engine optimization and search engine marketing techniques
• Ensured keyword research, optimization, and submission of company web properties to all major search engines
• Mapped appropriate categories in various web directories for submission of company web properties, scripted listings, and performed submissions and follow-up when necessary
• Designed additional optimized content for clients targeting specific highly relevant keywords in specific search engines
• Supervised rankings and traffic, generated reports when necessary, and continually worked to improve results
• Administered SEO Management, Internet Marketing, Web 2.0/3.0 Marketing, Blog Marketing, Social Media Marketing, Article Marketing, Press Releases; led web promotions for IBN research
• Assisted in implementing mod rewrite, popular link building, site map indexing

It was a small Project,

• Website maintenance, Tweaking and monitoring website for performance,
• Meta data creation for each site,
• Website template design modifications, Creation of microsites of 15 to 25 pages in HTML for targeting other niche keywords
• WordPress microsite creation.
• Shopping cart product modifications.

• Achieved ranking through keywords in Google, website maintenance, daily content posting on live website, monitoring website for performance, meta data creation for 3k pages for each site as well ensured traffic building via paid advertising
• Worked towards lead generation via E-Mail sign-ups, website template design modifications
• Developed microsites in WordPress for targeting other niche keywords related to the main domain
• Conducted weekly client calls and prepared monthly report; monitored Google Analytics/Webmaster Tools

• Business Development
• Client management, Client communication and project closures
• Offshore Team handling
• Niche keywords targeted for ranking to be achieved in Google,
• Website maintenance, Tweaking and monitoring website for performance,
• Meta data creation for each site,
• Website template design modifications, Creation of microsites of 15 to 25 pages in HTML for targeting other niche keywords
• WordPress microsite creation.
• Weekly back up of the website,
• Shopping cart product modifications.
• Product image editing,
• Logo designing,
• Weekly client calls and Monthly report creation
• Monitoring Google Analytics/Webmaster tools.
• Traffic building via paid advertising,
• Weekly client calls and Monthly report creation.

• Maintain the reports of the project documents.
• Update and maintain records of attendance of 400+ employees for Management Reports.
• Generate Project Management System compliance report, for project billability and milestone analysis and billability and also generate weekly and monthly reports for HR, Admin and IT.
• HR and Admin Data Consolidation as per resource updates from MP/PM.
• Updating Resource Allocation System as per updates from AM/PM
• Verify Project details data and update as per requirement.
• Consolidate Quarterly KRA Compliance Report for All Employees.
• Resolve helpdesk Issues related to Project Management Tool, SEM/HCM.
• Manual testing for the new build or enhancement in Project Management System Tool.
• Generate Invoice report for all projects on weekly and monthly basis and send it to admin for billability.
• Ad-hoc work as per requirement.
• Weekly client calls and Monthly report creation.