KHADIJA EL MOUHARIR

- Designing exquisite fashion items in line with the brand’s aesthetic .

- Designing seasonal collections that focus on style, suitability and fabric .

- Drawing and sketching clothes, using photoshop and illustrator programmes .

- Designing prints and choosing colors, fabrics and accessories according to the theme of the collection .

- Preparing an advanced annual plan with a predictable vision of future trends .

- Managing the entire product design process. This includes initial market research, mood board, creation, sketching / designing
and delivering the final product .

-Collaborating with the production team to develop the collections in order to be ready for the market .

- Managing the fitting process and ensure all garments fit properly and perfectly.

- Conducting market analysis of competing companies .

- Joining the company’ annual trip to France and Italy to make sure the company is in line with international fashion trends .

- Organizing photo shoots for new collections. This includes choosing the shooting location, models, hair stylists, makeup artists
and styling .

- Working as a model and advertising face for the brand .