Brand Manager
Lifestyle Fine Jewelry
مجموع سنوات الخبرة :19 years, 5 أشهر
Developing annual brand plans in partnership with Sales and Insight teams and implementing strategic plans to maximize brand potential
Ensuring profit targets are achieved, margins are maintained & expenses controlled by launching festive and seasonal in-house promotions to achieve annual targets
Upholding the concept of visual merchandise of brand standards in each POS
Effectively managing, coaching, motivating and developing sales teams
Monitoring and analyzing each brand performance, replenishment and on hand stock every day
Touring sales floor regularly, interacting with colleagues/customers to identify and resolve urgent issues
Introducing and adding new brands in portfolio, promoting positive profile of the company and generating revenue leading to recognition in market among other leading names
Regularly visiting to company store for better coordination with floor sales staff, ensuring harmonization, enhancing product knowledge, boosting optimism among colleagues resulting in improving sales results
Closely monitoring stock/sales volumes for replenishment and to determining the movement and strategies for each brand to perform better and result in meaningful layout to understand retail stocks and aging stock in order to prepare for promotions
Handling around 120 staff at various stores coaching and motivating them and got tremendous growth in sales
Displaying merchandise concepts to maintain a good display to promote brand identity and sales
In-House Promo- planning in advance for yearly promo calendar to get the better sales result at each event from each brand
Built business by identifying and selling prospects, maintained cordial relationships with clients
Identified product improvements or new products by remaining current on industry trends, market activities, and competitors
Prepared reports by collecting, analyzing, and summarizing information
Maintained quality of service by establishing and enforcing organizational standards
Forged cordial relationships with clients and suppliers by providing support, information, guidance, researching and recommending new opportunities, profit and service improvements
Analyzed total in-hand stock and sales of previous year; composed strategic plans to for each brand for selling by practicing knowledge of different markets trends and customer choices that helped in achieving desired sales results
Had regular discussion with production team; resulted in better designing of products
Established after sales service workshops; helped in minimizing number of complaints and increased customer satisfaction at optimal level that assisted in winning customers’ trust and future business
Met with leading suppliers that resulted in availing lucrative business opportunities on favourable terms of get better discounts that not only saved money but helped emerging profile
Prepared & introduced staff training manual and sales prompts to train sales staff how to convince customers more logically being in luxury sales
Maintained and increased sales of company’s products
Reached and achieved targets and set goals for assigned area
Developed sales strategies and assigned individual targets
Monitored sales team's performance and motivated them to reach targets and future goals
Compiled sales and stock reports to comprehend the factors involved in growth of business
Gathered Competitive Intelligence to keep an eye on market competitors and their products to counter competition with innovation and new products development
Managed stocks; produced sales with controlled/selected stock and achieve sale targets
Placed right products at right shop/location that increased sales as customer in different geographical locations had different preferences
Introduced monthly sales staff meeting after business hours, purposed trainings for new launching, discussed existing product lines that helped to boost the confidence of staff and attitude towards working as a team
Planned and accomplished store operations
Ensured quality of customer service
Achieved sales targets and increased profits with major contribution in sales
Dealt with customer service issues such as queries, customized order and complaints
Organized rotas and holidays, supervised personnel, trainings, motivated staff, and conducted appraisal
Ran all store operations as recommended and initiated display changes to enhance sales of most enquired about brands
Enhanced CRM. Almost 60% of customers became regular visitors as a result of developing good relations, providing excellent services and anticipating their needs accurately
Prepared staff schedule and reduced overtime allowing staff to take proper rest and also saved company’s financial and human resources
Trained a number of staff most of them currently occupying higher positions as area managers or shop managers thus developed indigenous resources for the company as team leader and team player
Literacy, General Computer Applications and majorly based on Web portals.
Bachelor Degree Major studied Statistics and Economics...