Head, Strategic Marketing & Sales (International)
UEM Sunrise Berhad
Total years of experience :10 years, 10 Months
Achievements:
Contributed a total of MYR2.3 billion worth of property sales revenue in 2014 & 2015
Contributed a total of MYR1.1 billion of commercial land deals in 2014 & 2015
Implemented strategic initiatives with 23% increase in company’s profitability in 2015
Roles & Responsibilities:
1) Strategic Marketing & Sales (International)
- Plan and implement various strategic initiatives to instil and sustain company’s profitability whilst managing its brand ownership for sustainability
- Spearheading Sales & Marketing on its business implementation on short - long term strategies ie pre / post-launch products, sales strategy, event & campaign, customer engagement & retention programs and sales mission
- Experienced in managing and setting up various international footprints ie Middle East, Far East & South East Asia
- Currently managing MYR3 billion of project's GDV on two high-profile projects namely integrated resort & destination development (4, 500 acres) and high-end landed residential (202 acres)
2) Land Commercial / Industrial Sales
- Drive business development & real estate investment for commercial / industrial land sales via own initiative or JV projects (commercial plot, industrial parks - SILC, Nusajaya Tech Park, office tower - buy & lease)
3) Communications / Corporate Branding
- Custodian for corporate branding and communication strategy via implemented strategies to strengthen company's position in local and international (Australia, South Africa & Canada) property market
- Implement various initiatives which among others - corporate advertising & brand promotion (ATL/BTL/TTL), social media platform, product campaign & PR
- Advice and support Corporate Communications in terms of press release (content management) to leverage media awareness on strategic interest
Graduating in October 2016
I'm an active student during my time in University. Being one of the students' leaders, I have well groomed in terms of communication, leadership, management and self confident. I have involved in many leadership programs organized by the university & college. Recipient to 4 Dean List Awards and Best Student College: •Dean List Award (May 2002/2003, Nov 2002/2003, May 2004/2005) •Best Student Award – Inter College (2002)
