خلدون مجتهد

- Developed and executed sales strategies across diverse channels to ensure optimal product availability, visibility, and coverage.
- Established and managed a sales team across all regions, monitored performance through KPIs, and drove consistent, sustainable growth.
- Identified and pursued new business opportunities across channels, teams, and product lines, while cultivating long-term customer relationships and enhance loyalty.
- Developed and implemented strategic initiatives based on the 7 P’s (Product, Price, Place, Promotion, People, Process, & Physical Evidence) to expand business reach and market penetration.
- Oversaw trade marketing activities to implement in-store promotions and support successful product launches.
- Managed the sales funnel to achieve revenue targets and conducted regular market analysis to refine the route-to-market strategy and ensure alignment with pricing, merchandising, and promotional guidelines.

-Led a high-performing sales team by providing continuous coaching, motivation, and strategic direction to consistently exceed targets.
-Developed comprehensive business plans and successfully negotiated key Business Development Agreements (BDAs) to drive growth.
-Improved the Target Tracking System to enhance performance monitoring and accountability.
-Designed and implemented promotional calendars to support sales initiatives and increase market engagement.
-Maintained strong customer relationships, identifying new opportunities for expansion.
-Conducted in-depth business performance analysis to optimize growth strategies, successfully launched new products, and closely monitored promotions, POS execution, and competitor activity.
-Utilized KPI systems to evaluate sales team and market performance, driving continuous improvement and operational excellence.

-Led the development and execution of an integrated distribution system, aligning product listings with customer needs across all channels.
-Designed and enforced effective sales strategies, policies, and procedures, while managing annual forecasts with monthly reviews.
-Oversaw regional operations, including team assignments and route planning.
-Managed budgeting and expenditure control to meet financial targets.
-Negotiated Business Development Agreements with key customers, driving mutual growth.
-Continuously analyzed business performance to optimize modern trade, traditional trade, and private label opportunities.
-Created weekly promotional plans by category and SKU to boost market share.
-Directed cross-functional communication across sales, marketing, distribution, finance, and pricing.
-Held full responsibility for sales volume, gross profit, market share, and new customer acquisition, ensuring successful product launches and B2B private label execution.

- Led and develop the marketing team in Saudi Arabia, setting and executing strategic marketing plans aligned with principal guidelines and brand objectives.
- Oversaw the full spectrum of marketing activities, including campaign planning, events, digital initiatives, and in-store branding, to ensure compliance with brand licensing.
- Managed the marketing budget with careful analysis to ensure fiscal discipline.
- Played a key role in promoting products and services through targeted messaging, effectively reaching both new and existing customers.
- Collaborated cross-functionally with sales, product management, and customer service teams to align strategies and achieve business goals.
- Continuously monitored consumer trends and the competitive landscape to inform strategic adjustments.
- Set brand-specific sales forecasts by volume and value, presented new brand strategies to internal teams and key accounts.
- Directly managed key account relationships to drive business expansion.
- Coordinated with agencies for flawless campaign execution and identified new marketing opportunities to enhance brand visibility and growth.

- Ensuring alignment between demand forecasts and stock levels.
- Monitoring progress and providing strategic direction.
- Analyze sales data to identify trends and adapt strategies to evolving market conditions.
- Oversee BDAs, ensuring alignment with budget and strategic goals.
- Monitor and track marketing activities to assess impact and support commercial goals.
- Drive sales growth and inventory strategies to achieve a defined target.
- Set annual sales targets by category and by sales team.
- Manage key accounts across MT and wholesale planned shopping.
- Maintaining strong customer relationships and driving performance.
- Provide regular reporting on sales volume, value, and forecasts.

- Implemented monthly sales strategies across key accounts, wholesale channels, retail outlets, hypermarkets, supermarkets, mini-markets, and van sales operations.
- Driving regional growth and expansion across all sales channels.
- Ensuring alignment with the annual sales plan and adherence to budgetary targets.
- Led the execution of marketing and merchandising initiatives to maximize in-store visibility and boost sales performance.
- Executed extensive tasting and marketing campaigns across the region.
- Negotiated and secured strategic agreements with customers and suppliers to support defined growth objectives.
- Developed and refined employee job descriptions to ensure role clarity and alignment with KPIs.
- Oversaw documentation and auditing processes, maintaining an organized and complaint archiving system to support operational efficiency.

- Enhanced budget forecasts for both Sales and Supply Chain departments to improve financial planning and resource allocation.
- Contributed to the development and implementation of company policies and procedures to support strategic objectives.
- Evaluated supplier proposals and recommended optimal selections to ensure cost-efficiency and quality.
- Managed raw materials inventory and monitored demand trends to maintain supply continuity.
- Validated supply contracts for compliance with shipping, insurance, payment, and delivery terms.
- Conducted quarterly budget analyses using marketing and production data.
- Performed detailed monthly reviews of accounting, cash flow, cost structures, and trial balance reports for the Sales and Finance departments.
- Prepared comprehensive cost analyses to support accurate monthly sales planning and conducted internal audits to ensure operational integrity.
- Managed end-to-end operations of coffee kiosks, overseeing all aspects from supply chain to daily performance.

-Projects & client management
-Full advertising campaign implementation
-Event planning with budget control
-New market development.

-Preparing professional reports for Sales, Marketing, and TQM teams
-Supporting top management in business development efforts
-provide training to the sales team on handheld software tools.
-Handled market and product data, collected and analysis it .
-Coaching sales team on distribution systems App.
-Audited sales-van operations to ensure efficiency and compliance.
-Assistant Export Manager day-to-day operational processes.