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Ammar Shoker, Category Manager

Ammar Shoker

Category Manager·Al Meera Consumer Goods (Q.S.C)

Qatar

Diploma, Data Analysis For Business (Power BI & Excel

Work experience

Total years of experience: 23 years, 1 months

Category Manager

July 2018 - Present

Al Meera Consumer Goods (Q.S.C)

Doha, Qatar

I found this job using Bayt.com

July 2018 - Present

Key Achievements
 Improve net profitability by 5%.
 In addition to re-evaluating and revising the vendor agreements, we will add KPIs, the Minimum Guarantee Policy, all the requirements, and improve our promotional policy.
 Develop and build many reports Dash Boards and charts using Power Bi and Excel.
 Develop a manual Book for market section, including planogram, item specifications to ensure maximum linear profitability.
Responsibilities
 Responsible & accountable for the P/L for 3 fresh food Categories (Fresh Fruits & Vegetables, Nuts & Dry Fruits and Fresh Flowers) for 56 Hypermarkets and Supermarkets throughout Qatar. (achieve 120 Million US Dollars/ year)
 Develop KPI’s strategy, for Managing and control multi Vendors under consignment contracts to achieve revenue targets & reporting directly to Commercial Director.
 Review product & Categories performance, records and reports to improve and maintain the business.
 Developing assortment and layout (Planogram) mix for each category and per store cluster. to maximize sales, customer satisfaction, appearance, image and range for customers.
 Responsible for rebate structure, and profitability for the region, ensure strategies are developed to exceed YOY rebate & sales expectations.

Company industry:
Retail & Wholesale
Job role:
Management

Manager Marketing & Business Development

December 2015 - July 2018

Quality Retail Group

Doha, Qatar

December 2015 - July 2018

MANAGER - BUSINESS DEVELOPMENT, Quality Retail Group, Doha, Qatar
Key Achievements
 Drove operational and sales strategies, developed and managed sales and marketing promotions, met challenging results within tight deadlines without compromising standards
 Balanced a tenacious approach with outstanding service to secure new business, expertly evaluated and approved developments in sales and marketing for optimal business success
 Formulating a marketing plan for Quality Fresh, Easy Stop, Quality Corner and Food to Go, devising and introducing a proposal for entertainment mall concept with full study by concept and profitability
 Creating a Memorandum of Understanding with many organizations to improve the CSR Responsibilities and Loyalty system, collaborating with company’s including Qatar Charity, Ezdan Real Estate and Melaha
Responsibilities
 Key strategic contributor to enhancing the profitability of the business, performing trend and market analysis across Oman, Dubai, Bahrain and Riyadh; developing targeted branding and promotions for all products
 Directing tasks throughout the team, achieving business and personal objectives through strong leadership, outstanding service and in-depth product knowledge
 Improving CSR activities and the loyalty system; reviewing loyal customers on a regular basis and establishing specific reasons for losing customers

Company industry:
Retail & Wholesale
Job role:
Management

Category Head - Fresh Division

October 2013 - December 2015

Quality Retail Group

Doha, Qatar

October 2013 - December 2015

CATEGORY HEAD - FRESH DIVISION, Quality Retail Group, Doha, Qatar
Key Achievements
 Engaged store teams to implement and adopt commercial strategy, worked with the Head of Merchandise to coordinate ranges, standardize layouts and highlight promotions to secure increases in sales margins and profits
 Initiated profitable imports from the Netherlands, India, Sri Lanka, Jordan, Egypt, Lebanon, Dubai, Oman and China; reduced overall costs by 80%
 Successfully project managed the opening of 3 new outlets, and provided detailed planning for 3 further projects
 Secured a 25% increase in gross profits


Responsibilities
 Collaborated with customers to establish needs, outlined concepts and commercial solutions to enhance range, advertising, merchandising, pricing, services and decoration
 Grew and maintained key accounts, collaborated with key decision makers
 Led a team of 200 staff, provided key support including handling complex customer queries
 Creating planograms for displays an ensuring high levels of quality at all times

Company industry:
Retail & Wholesale
Job role:
Management

Key account Sales Manager

October 2008 - October 2013

Al AFAQ Foods - Fruits and vegetables

Doha, Qatar

October 2008 - October 2013

KEY ACCOUNT SALES MANAGER, Al AFAQ Fresh Fruits& Vegetables Co., Doha, Qatar
Key Achievements
 Successfully enhanced company profits; increased sales through effective marketing
 Conceptualized and launched a catering food business
 Personally introducing a distribution channel in major supermarkets throughout the country
 Represented the company at a senior level, attended customer sites, liaised directly with business decision makers to initiate key account relationships
Responsibilities
 Directed a team of 20 sales and service personnel across the entire sales operation, orchestrated and facilitated the training and coaching of individuals to achieve high standards
 Devised and presented accurate sales reports to the senior management team

Company industry:
FMCG
Job role:
Sales

G. Manager Assistant , Brands Manager , Marketing Supervisor

August 2005 - September 2008

Mawlawi Group

Damascus, Syria

August 2005 - September 2008

Key Achievements
 Secured promotion on a number of occasions from Marketing Supervisor to Brand Manager and then Assistant General Manager
 Built a new supply chain, attracted sales agents from different locations
 Attended and contributed at sales events, resulted in increased sales
 Reduced marketing costs by 8%
Responsibilities
 Oversaw the cosmetic brands for the Jordan branch, and a new detergent factory, supported brands including Miss, Linatex - Turkey, Speed, Acord, Renksan, Turkey, Savoy, Gold, Lather, Activex, Evyap - Egypt
 Defined pricing structure, designed plans for strategy and development to outline and achieve financial and managerial goals

Company industry:
FMCG
Job role:
Management

Marketing Promotion Supervisor

May 2003 - June 2005

Syrian Industrial Chemical Company LID - SICCO

Damascus, Syria

May 2003 - June 2005

Promotion Supervisor for Promotion Campaigns (Planning, Organization, reporting)
Make marketing research's (Retail - Hall market - End customers)
rebuild and establish new detergents Brands

Company industry:
FMCG
Job role:
Marketing and PR

Education

IMP(Institute of management professional)

July 2021

July 2021

Diploma, Data Analysis For Business (Power BI & Excel

Qatar

Powerful Insights website

June 2021

June 2021

Diploma, Interactive Dashboard Using Power BI

Qatar

Qada academy

December 2017

December 2017

Diploma, Leadership and Management

Qatar

Chapter 1 Strategic planning Leadership principles Legal formation Choose a life partner Self Esteem The reality of the Islamic world Chapter 2 Characteristics and patterns of leaders The art of advocacy Psychological barriers to achievement The art of dumping Your geopolitics The strategic and political dimension in the Prophet's biography Chapter 3 Philosophy of ethics Emotional intelligence Institutional work I am the leader and follower Persuasion Engineering Ethical leadership Chapter 4 Skills of communication with others How to write a project plan The art of advocacy General Models for Leadership Development Power and influence Institutional Chapter 5 Self-marketing Difficult personality traits Discovering and raising leaders stardom Arrange your life Political decision Chapter 6 The art of creativity The purposes of the Sharia Dealing with psychological stress The art of media interviews Training and leadership environment Marketing ideas

Business adminstration

June 2012

June 2012

Bachelor's degree, good

Syria

Skills

Business Development

Expert

Leadership

Expert

Sales

Expert

Marketing

Expert

Retail

Expert

MS Office

Expert

Leadership

Expert

Franchise Management

Intermediate

Digital Marketing

Intermediate

Business Development

Expert

Sales

Expert

Marketing

Expert

Retail

Expert

Languages

Arabic

Expert

English

Expert

Memberships

JCI - http://www.jci.cc/local/media/syria

member

January 2006

Wattan Syria - http://www.watansyria.org/en/

Assistant Manager for Qatar office

November 2012

Training and Certifications

Training
Work shop
Al Ebdaa
May 2013
Success Marketing - Training Course
Since technology Center
Aug 2004
The Power of Success Selling – Training course
Ad in motion – Advertising Agency
Jul 2005
Diploma lectures and oratory
Al Refahi – charity and sociality organization
Aug 2006
Diploma educational qualification
Al Refahi – charity and sociality organization
Jan 2007
Diploma educational qualification
Social Rehabilitation Center "Owain
Oct 2011

Recommendations

Ghassan AlSamra

Jul 2013

Jul 2013

Marketing ManagerManager

الأستاذ عمار شقير كان من الموظفين الجيدين و المثابرين في عملهم في قسم التسويق و الطموحين في تطوير أنفسهم والمبادرين في تقديم المقترحات و الأفكار الجيدة لتطوير عمل القسم

Muhammad Eid

Jul 2013

Jul 2013

Managing DirectorColleague

Ammar is a hard working , challenging person , a good team leader , and a good planner . I have worked with him for one year in Al Afaq company , Doha , Qatar . I can easily recommend him for senior jobs in any multinational companies .

anish john

Jul 2013

Jul 2013

Retail ManagerClient

Mr Ammar is dedicated, conscientious, goal-oriented individual with a long year experience.His background reflects skills and accomplishments in the areas of Projects, Retail Management & Operations, Marketing & Sales, Procurement & Facilities, Logistics. He dealt with different companies and in which his profession was considered for a positive recommendation and promotions. The ability to establish priorities, manage time productively and perform well under pressure, proven ability to handle multiple tasks simultaneously and follow projects through to completion is an ace to his next career.

الدكتور أحمد فؤاد شميس

Jul 2013

Jul 2013

ManagerManager

السيد عمار شقير كان نشيطا بعمله و عنده ابتكارات جديدة و طموحات مفيدة و يحب عمله ويحبه زملاؤه و هو شاب متفهم لكثير من الأمور التي تفيد العمل و أمينا على المهمات التي تسند إليه

Jul 2013

ManagerColleague

Ammar has great communication skills with honest personality. I enjoyed working with him due to his postive cheerfull attitude. He always offered his support whenever needed.

amar al- ammuri

Jul 2013

Jul 2013

Manager training and development, performance managementPartner

السيد عمار من الأشخاص التميزين في الفكر الوقاد والهمة العالية ويتمتع بمهارات عالية في التواصل والتفاوض من الأشياء الجميلة فيه قوة المتابعة والتنفيذ ويركز على نقاط العمل الهادفة والاستراتيجية صدقاً من الأشخاص المتميزين لهم هستقبل مشرق اشعر به من خلال عمله يطبق بيت الشعر التالي: إذا ما سرت في شرف عظيم فلا تقنع بما دون النجوم

محمد ياسر المجتهد

Jul 2013

Jul 2013

مدرسColleague

السيد عمار شقير من الأشخاص الذين يبدون اهتماما بعملهم و يعطونه الأولوية في حياتهم متفاني متفهم للغير متعاون قدرته على قيادة او العمل ضمن فريق رائعة و هو من الأشخاص الذين يبدون النصح و الرأي بهدف تحسين جودة العمل و ليس لإعتبارات اخرى. و من خلال علاقتي الشخصية الرائعة معه أجده متواضع مخلص و اعتبره من الأصدقاء القلة المخلصين.

Mounir Hijab

Jul 2013

Jul 2013

purchasing officerColleague

really skilled person has a good level of communication and he takes so much care of his duty

Monis Bukhari

Jul 2013

Jul 2013

General ManagerColleague

I had the pleasure of working directly with Ammar during his time as a salesperson at Mawlawi Group, and his tremendous abilities never ceased to amaze me. I was Ammar’s colleague sharing the same office together at Mawlawi group, and during that time, we worked together closely, so I fully understand his capabilities. Ammar’s incredible adaptability with potential clients has let him excel in sales. His uncanny ability to know what the client wants before they tell him makes customers feel comfortable with him. His flexibility also allows him to quickly switch tactics if the customer changes their mind about something at the last minute.

Alaa Alhorani

Jul 2013

Jul 2013

Sales Repr'sColleague

It is my pleasure to recommend Ammar Shuqier for employment in Marketing domain. I have known Ammar for over two years during which time he worked as Assistant General Manager for cosmetics in Mawlawi Group. I have been consistently impressed with Ammar's attitude and productivity during the time that he has worked in the company. Ammar is both very bright and quite motivated. I am confident that he will devote himself to a position with your organization with a high degree of diligence. He is a quick learner and has shown the ability to digest large volumes of information. Mr. Shuqier has demonstrated the ability to articulate information and ideas in both the verbal and written forms. Ammar has also been effective in his efforts to engage new brands in the Syrian market. He has been able to utilize marketing tools to achieve our market share. Mr. Shuqier is willing to take risks. I particularly appreciate Ammar's willingness to take initiative to help the company spread its products more efficiently in the Syrian and Jordan markets. I recommend Shuqier without reservations. I am confident that he will establish productive relationships with your clients. Please let me know if you have need for additional information about this outstanding young man. Sincerely, Alaa Alhorani