Marketing Manager
Careem
مجموع سنوات الخبرة :13 years, 3 أشهر
Handling & leading Orange Telecom Direct Marketing cell reporting to Client Servicing Director & MD, in charge of:
Creating the annual direct marketing strategy with the client based on the brand annual direction
Creating direct marketing annual calendar based on client roadmap & new products introductions
Create all presentation related to all jobs proposals for the client (annual planning, monthly or day to day)
Pre plan, supervise during & post reporting for all activities assigned to the team nationwide
Plan & create an ideal engagement on-ground activities for the any direct marketing activity
Lead the client servicing team members
Supervising the Orange Youth Unit (Dynamo Team) brand ambassadors team (Planning, hiring, Admin)
Handling the weekly job reporting, monthly review, quarter review & annual review
Delegating & circulating assigned jobs between the team & make sure the team are delivering on time & based on the clients & agency standards
Supervising all branding & artworks related to an y activity or event to make sure its based on the guidelines with the ideal messages & elements that helps the brands
Reporting to Levant Brand Marketing Director & Levant Managing Director, handling all brand & products PR related jobs across Levant four countries;
Create the annual PR annual strategy country by country
Prepare the PR plan for all new product introduction
Oversee the daily PR coverage to achieve the PR value target (offline - online)
Handle press conferences across the four countries with the country marketing managers
Handle all PR & media relation related reporting
Manage relation between all business units, brand team & the PR agency
Generate integration with online, digital & offline functions
LG Electronics - Levant (Iraq)
Brand Marketing Manager
June 2012 - Till Present
Reporting to Iraq Country Manager & Levant Brand Marketing Director, handling all brand marketing activities.
→ Monitor all business units marketing activities, Handling weekly, monthly & annual marketing calendar
→ Be the contact for any planning work across Iraq & Supervise distributor tactical marketing activities during the year
→ Support sales teams achieving their target & Handling all marketing for NPI; New Product Introduction for the local market
→ Supporting Go to Market team / Merchandising & POP, POS with their activities & Supporting Brand
Shops Team with sales promotion & new opening promotions
LG Electronics - Levant (Jordan, Iraq, Syria & Lebanon)
Brand Marketing Officer
August 2011 - June 2012
Be the contact key between all Business Units (Information Technology, Home Entertainment, Home
Appliances, and Mobile Communication) across Levant by handling all brand communications.
Working along with all team members; Planning, PR, Online Marketing, Channels Management & Sales for each country to ensure that we communicating, introducing and presenting LG as brand in a premium way across Levant countries.
Below some of duties & scope;
→ Design, implement, and facilitate annual marketing plan for the brand across 4 markets in Levant
→ Support and facilitate development and implementation of section business/marketing plans
→ Plan and administer the LG's operations budget; support development of regional marketing budgets
→ Supervise firm's RFP protocol process including soliciting RFPs from desirable prospective suppliers
→ Oversee corporate communications activities such as • Advertising and Media
• BTL and events
• Manage the relationship between LG and different agencies
→ Plan & arrange quarterly marketing training seminars for marketing staff
→ Make sure that all communication, press, printed materials, OOH & in store branding is according to LG guidelines
Wunderman - MENACOM Group part of WPP (Advertising Agency & Direct
Marketing Solutions) Amman - Jordan / Damascus - Syria
Account Executive
June 2010 - June 2011
Contact key - person between the client and the agency by maintaining regular contact with both, ensuring that
communication flows effectively.
o Samsung Electronics Levant (Jordan, Iraq, Syria & Lebanon)
Reporting to the director of CS - Samsung team, I was in charge of the following: Design, plans, handling budgets and managing overall campaigns costs, execute and monitor the campaigns for
Samsung Levant (mobile and corporate divisions)
o TANTASH Holding Group (TTA traveling agency, Ideal investment, Alpha transportation, Jordan Food)
o ZAD & LSS Food Services (Catering & Food Supplies Company, B2B & B2G)
Channels Team - (Marketing & Promotion BTL Services) Amman - Jordan / Damascus - Syria
Account Executive
May 2009 - May 2010
Overall I was in charge handling all requests from clients plus developing direct marketing, in store, sampling,
events, road shows, merchandising & POS enhancements plans.
Successfully handled following clients & accounts
o Samsung Mobile Levant
o Umniah (Telecommunication)
o Unilever
o Coca cola Arabia
o Inter Brands - Jordan (Johnson & Johnson, Brown & Adidas Personal Care Items)
o Mudieb Haddad & Son's co. (Mr. Chips, Jergens, Colgate, Palmolive & Speed Stick)
o Philip Morris
o National Poultry co. (Bravo Food, Del Monte food)
ADrinalin (Art & Design) Amman - Jordan
Client Servicing Representative
April 2007 - April 2008
Branding house, I was in charge providing clients with all designs & artwork based on brief bases along with delivering & supervise production for all materials.
o Japanese Agency for Building & Development (JAICA)
o USAID
o Jordan River Foundation
Applied Science University B.A. Marketing February 2010 Amman - Jordan
Al Ittihad Secondary School - General Secondary Education Certificate - Literature Stream June 2004 Amman - Jordan