Khaled Alghanim

Led integrated marketing campaigns for Honda and Lotus, aligning strategy
with monthly and quarterly sales targets to drive brand visibility, footfall, and
qualified leads. Oversaw end-to-end planning and execution of seasonal
promotions, vehicle launch events, and test drive activations in collaboration
with agencies and vendors. Supported CRM and lead-nurturing campaigns to
improve follow-up efficiency and customer conversion. Monitored competitor
activity and market trends, delivering insights that informed localized
marketing strategies. Produced post-campaign performance reports with
detailed ROI, media spend analysis, and lead tracking, while ensuring all
content adhered to global brand guidelines and was culturally relevant to the
Kuwaiti market.

Drove customer experience transformation across digital and in-store
touchpoints by designing and implementing data-driven CX programs.
Conducted in-depth voice-of-customer (VoC) analysis to identify service gaps,
leading to a 15% increase in Net Promoter Score (NPS) over 12 months.
Facilitated cross-functional workshops to align operational teams with
customer-first goals. Contributed to the digital overhaul of key customer
journeys—billing, mobile app, and onboarding—enhancing usability and
satisfaction. Supported strategy teams through market simulations, developed
detailed customer personas, and led pilot tests to validate product-market fit
and proactively address experience gaps.

Managed end-to-end marketing campaigns for agency clients, overseeing
creative execution and digital strategy. Delivered insights through brand audits
and competitive analysis to shape effective client marketingplans.