Digital Business Development and Project Management Consultant
Promomedia
مجموع سنوات الخبرة :28 years, 7 أشهر
PromOmedia is an integrated media house, offering a vast number of services, from hi-tech instant monitoring, campaign management to acquiring/developing innovative media content. PromOmedia acquires advertising rights on top rated stations, prominent press vehicles, mega outdoors and Digital platform. PromOmedia is ranked one of the TOP media houses in Egypt and the Middle East. We function as media…tuned entity within the media-buying arena in Egypt.
Highlights:
• In charge of the development of all existing digital assets (websites, mobile apps, YouTube channels, Video On Demand Platforms (VODs) to enhance UI and UX with the objective of increasing traffic to maximize revenues. It’s worth mentioning that the top 5 news websites in Egypt are part of Promomedia Digital assets portfolio.
• Introducing new digital products and services to the Egyptian market (i.e. Digital Programmatic media buying, digital native advertising)
• Introducing new technologies to the channels we represent (TeN TV NETWORK, El HayaH and ON TV) and this includes virtual reality, 3D projection mapping, virtual brand integration and virtual product placement on both on air live broadcasting and off air as well with an emphasis on sports and news such as touch graphics, telestration, virtual placement and player tracking.
• Leading revamping and rebranding projects for 2 of our major channels (TeN & ON TV) and subsequently in charge of the brands management (Brand creative development, Brand strategy and positioning, on air and off air graphics implementation and this includes online implementation as well)).
• Further more, my responsibilities include the management of all related suppliers to the projects: Technology, creative and content suppliers such as Chyron Hego, Red Bee, white light (previously Shock Solutions), SNTV and IMG, Opta, Stats...etc
• Also my spectrum incorporates attending conferences related to media and broadcast technology, software, TV and Online content such as Sportel (Monaco), Sportcal, MIP TV and MIPCOM (Cannes).
Digicom is the designated digital arm and a subsidiary of Future Media & Telecommunications Group providing its digital advertising services across Future Media Group Of Companies (CBC Network-5 channels, Elwatan newspaper and news portal), digicom established its self in the market as a fully fledged digital agency providing the entire spectrum of the digital services, which includes the following:
• Online Media (Internet & Mobile)
• Media Buying and Ad serving solutions
• Social Media Management (SEO & SEM)
• Content Management
• Public Relations
It’s worth mentioning that CBC Sofra digital platform (Website, Mobile app, Social Media, YouTube channel) (Egypt’s No 1 Cooking Channel) is one of Digicom achievements.
The company is an international company providing Community Marketing Services with its headquarters based in Dubai-UAE, specialized in providing its services to the Telecom Industry across Africa and the middle east with operations established in (Dubai, Jordan, Egypt, Tanzania, Cote D’ivoire, Togo, Benin & Central Africa)
Highlights:
• Oversight and optimization of operations across a footprint of 8 countries
• Handling and managing the day to day business across the footprint
• Reporting to Chairman directly
• Member of the board of directors
The organization is a federal, autonomous body setup to oversee all aviation related activities in UAE.
Highlights:
Serving as a part of high performance group, working cross-functionally with senior executives in multiple functional units including finance, corporate strategy, marketing and business development.
• Supporting the organizations strategic objectives and goals and identifying opportunities and risks. Developing, implementing and managing a robust governance framework meeting industry standards.
• Overseeing implementation of best international practices and application of airports and passenger security standards to ensure unparalleled customer experience.
• Implementing Quality Management Systems (QMS) in compliance with ISO 9001:2008 covering the full spectrum of the authority's scope of work: Aviation Safety, Airport and Aerodromes Security and Infrastructure, Air navigation Services, Regulations and Air accidents investigations, Aero Medical and Licensing.
• Instrumental in establishing the Strategic Planning and Corporate Excellence Department. Designed and implemented comprehensive program to bring about the changes desired by the organization.
• Provided organizational change management assistance, coaching, technology implementation, strategy development and operational improvement services.
• Facilitated changes in all functional areas of the organization including Corporate Performance/Excellence, Customer Experience and Project Management.
• Successfully developed the Integrated Management System Program (IMS)-ISO 14001, 18001, 27001 and 20001.
• Played a pivotal role in developmental of 5 year strategic plan for the years 2011-2015. Established the state safety program (SSP) and the safety management system (SMS).
• Assigned as the Program Director for a high-end project: Overall Transformation Program (OTP). a project worth 10M AED.
- Reviewed and amended the complete civil aviation law and the GCAA law to redefine its regulatory and oversight function and scope.
- developed organizational DNA framework, conducted gap analysis for the corporate governance model and its operations.
- Benchmarked performance with international and leading European civil aviation authorities of UK, Germany, EASA, Netherlands and Switzerland.
• Acting as a catalyst in the evolution of Business Process Excellence, conceptualizing and developing corporate excellence plans to achieve the laid out strategic objectives towards sustainable development.
• Restructuring and redesigning business processes and formulating strategies subsequent to SWOT/PEST analysis.
• Preparing and managing the authority’s application for the Sheikh Khalifa Government Excellence Program (SKGEP).
• Leading meetings with the major aviation industry stakeholders such as, the International Civil Aviation Organisations, EASA and other strategic partners.
• Supporting the organizations strategic objectives and goals and identifying opportunities and risks. Developing, implementing and managing a robust governance framework meeting industry standards.
• Overseeing implementation of best international practices and application of safety and security standards.
Highlights:
• Handled business excellence initiatives with end to end general management responsibilities including:
- Establishing Business Transformation Office (BTO) in collaboration with Director.
- Setting-up the real estate department in the organization which included designing and development of the corporate governance model.
- Setting-up the Business Excellence Function
- Roll-out Business Excellence Program
- Developing corporate performance measures
Key Responsibilities:
• Spearheaded organizational change and focused mainly on major strategic projects and ensured quality check and the submission of the project on time.
• Reported directly to the Senior Vice President of the company and updated him with overall corporate development (CD).
• Constituted the business excellence department to include systematic use of quality management principles and tools in business management and improving performance.
• Designed layouts/models for the organization with a clear view and implemented integrated management systems (IMS), confirmed and discussed the project details with the senior management.
• Rolled out Business Excellence Program including European Foundation for Quality Management (EFQM) and Dubai Government Excellence Program (DGEP) with the objective of creating a sustainable excellence culture across the organization.
• Developed performance culture throughout the organization and also improved the corporate performance measures using the balanced scorecard as well as the six sigma methodologies.
Highlights :
• Established shared services centre and outsourcing relationship management models with many private sector, multinational companies as well as government departments and institutions including Maltese and Indian Government Ministries and Departments.
• Developed and implemented service level management and monitored the quality of service (QoS) provided and accordingly effected changes.
• Created vision for financial management service (FMS) and developed strategies to balance short-term requirements with long-range business plans.
• Designed and delivered programs that developed and helped the customer service teams to resolve the customer issues.
• Effectively communicated with Senior Executives across business units and functions and mentored them regarding the process of the organization.
Key Responsibilities:
• Steered all activities related to the Dubai Government Excellence Program (DGEP) awards in liaison with The Executive office (TEO) including strategic planning and business excellence.
• Implemented operational dash boards using the Balanced Scorecard (BSC) methodology for the Board of Directors.
• Planned medium to long term SMART corporate strategies, automated the entire process for BSCs development, reporting and analysis using PB views.
• Trained and mentored the top management including the board of directors in developing, selecting and setting corporate strategic targets.
• Analyzed and reported KPIs on a quarterly basis to the board of directors and top management and recommended suitable plan of action.
• Developed management systems and mechanisms to meet 9 criterias thus ensuring alignment with DGEP requirements. Submitted mandatory documents for the Dubai Government Excellence Programme (DGEP).
Highlights:
Developed and implemented Six Sigma framework, Corporate Performance Management, Business Process Re-engineering (BPR), Quality Management Systems and Balanced Scorecards for strategy focused organizations.
Performed certification audits-ISO 9001 & 14001 for diverse sectors:
Transport and Logistics, Banking, Insurance, Tourism, Communication, Telecommunication, Advertising and PR, Business Consulting, Government Administration etc.
Other Professional Training: • American University in Cairo(Mar '95 – May '96): Total Quality Management