Head Of Marketing
Myfatoorah
Total years of experience :9 years, 11 Months
•Manage all SEM, SEO, digital display, retargeting and affiliate activities for Floward in Kuwait, Riyadh, Jeddah, Bahrain & Qatar.
•Set up Mobile App install & in-app engagement campaigns to achieve a cost per install (CPI), cost per transaction (CPT), and customer lifetime value (CLTV) targets.
•Understand what motivates a customer, how to reach them, and how to increase retention using marketing automation tools.
•Own Google Analytics & Google Tag Manager, monitoring tracking, attribution, and ensuring appropriate measurement practices are established and executed.
•Generate and manage all activity reports on a regular basis using analytical tools like Google Analytics, Adjust, and Mix-Panel.
•Analyze data and recommend how this data can be utilized to refine the digital marketing strategies and increase the ROI.
•Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
•Keeping the website content fresh and updated.
•Maintaining strong online presence through social media channels.
•Performing essential SEO audits in order to maintain website rank in the organic search results.
•Fine tuning HTML and CSS
•Creating web pages within Magento
•Creating 301 redirects
•Adding/updating site content
•Working in large CSV files
•Managing products properties
•Coordinating the process of Customization of products in the Magento admin panel with the back-end developer
•Performing quality assurance on new and current sites
•Having incredible attention to detail
•Having a good eye for design
•Implement Company social media strategy.
•Define the most important social media KPIs.
•Manage and oversee social media content.
•Respond to social media comments & messages.
•Maintain positive brand tone & reputation online across different channels.
•Measure the success of every social media campaign.
•Stay up to date with the latest social media best. practices and technologies.
•Use social media marketing tools such as Buffer, Hootsuite, TweetDeck
•Work with copywriters and designers to ensure content is informative and appealing
•Collaborate with Marketing, Sales and Product Development teams
•Monitor SEO and user engagement and suggest content optimization
•Provide constructive feedback
•Ability to maintain a positive customer service attitude and working relationship when dealing with associates, supervisors and managers.
•Confirm all orders with buyers.
•Help customers with all inquiries.
•Taking Buyer’s delivery address and updates it in SWP
•Confirm the cancelled orders with buyers.
•Double check on big items and prohibited items.
•Ensure orders are picked up by couriers and entered on the system.
•Handling Delivery cases and ensure to resolve.
•Coordinating with DOD, Marketplace and CS for seller Payments.
•Ensure all orders has been confirmed by the operations.
•Report the call tickets and daily actions on the back end tools.
•Recommend process improvements.
•Oversee all communications within specifically with in the customer service Department and other departments.
•Following the team work & System.
• Handling customers facing problems with their devices.
• Using SAMSUNG GSPN ( Global service partner network) to get all the information regarding any device such as warranty statues, Shipping country and if the device is Samsung approved(Original or not) as well as accessing Samsung stock
• Preforming essential customer education regarding optimum use of devices.
• Monitoring working cases on Sky (agent) system to help in problem solving internally across different departments or informing customers with any Updates During the maintenance Period
• Preforming day to day physical count for the devices under company responsibility and prepare reports
• General administration duties, photocopying, filing etc…
Job responsibility as Quality Assurance
• Preforming essential tests (as per standards) on repaired Devices to make sure that the defect is gone and all device functions work efficiently & ready for use
• Giving feedback about the Technician performance
Fields of Studying includes the following : 1- Accounting 2- Business Administration 3 Economics 4- Public Finance 5- Statistics 6- Mathematics 7- insurance 8- political science 9- information systems
