Business Development Director
EGYTRAFO Group
Total years of experience :26 years, 0 Months
15MVA, 33KV; Dry type distribution transformers up to 4MVA, 33KV; Automatic voltage regulator AVR up to 600Amp, 22KV; Industrial Nickel Cadmium batteries up to 800Ah.
Business Development Director Cairo, Egypt 2023 - 2023 Responsibilities: o Planning, organizing and implementing sales plan that aligns with corporate strategy. o Achieving overall company objectives both for local and international markets. o Establishing high-level relationships with potential clients, customers, partners, key decision makers, and design offices and promote the organizations products and services. o Working on maximizing the after-sales service revenue by reviewing its resources and pricing strategy. o Manage the commercial division of 20 professionals, including sales, marketing, technical office, and after sales-service teams. Achievements: o Successfully accomplished the company approval in Gecol (Libya utility company). o Started and accelerated the process to approve the company products in SEC Saudi Arabia o Participated in a regional exhibition in South Africa - Enlit that achieved great regional exposure. o In the process to assign two new partners in South Africa for oil & dry type transformers. o Acheived international business revenue from Sudan, Libya, Kuwait, Saudi Arabia, UAE and South Africa and approached new prospects in Jordan, and Tunisia, among others.
o Promptly negotiated and resolved many conflicts and disputes with high-profile customers and recovered healthy relationships and effectively retain them.
Al Tawakol for Electrical Industries: Altawakol Ntt is a member of Altawakol group; It is the industrial arm for product manufacturing and Energy integrated solutions; It has three main business units: Lighting business unit. (Indoor, Outdoor, Landscape, Architectural); Steel business unit. (High masts, Lighting poles, Cable trays); Power business unit (LV panels, Busway, Wiring Devices)
oIncrease the company cross-selling, align resources, offer solutions and increase revenue. oInfluence consultants and clients and approve company products and gain more projectsprofitably. oCreate great company awareness and interest in the market both offline and online. oLaunch two new local brands Solis lighting and PSS Busway systems. oStart and evaluate options and implement ERP system to recognize all contributors in deal success. oConduct market research and measure customer satisfaction NPS rates.
oIntroduce, present and specify Socomec 4 business units products to global design firms in MENA. oConnect sales teams, official distributors and partners to the generated opportunities and support in closing them. oEvaluate and report market environment, industry trends, competition analysis, and customer preferences. oParticipate with corporate marketing and specification teamsin France to establish designers club and animate the market. oCreate annualpublic and partners pricing strategy for the ME region. oPresent Socomecs at exhibitions and seminars in different countries MENA.
Area Sales Manager - ME Dubai, UAE 2011 - 2013
o Achieve annual target for power business unit in (Saudi, Kuwait, Bahrain and Yemen)
o Create partnership agreements with new partners in the assigned territories.
o Educate partners for every product USPs and selling techniques.
o Approach and prequalify Socomec power products in major utilities and Oil & Gas clients.
o Conduct push/pull strategy to evaluate partners performance and to win more deals in the market.
Country Marketing Manager Riyadh, KSA 2008 - 2011
o Set up low voltage power products strategy and marketing plans.
o Responsible to achieve the annual revenue and profitability goals.
o Responsible to create annual pricing strategy and consequently both public and partners price lists.
o Launch the new range compact NSX and phase out Compact NS range.
o Establish executive relationships with major clients and design offices in Saudi Arabia.
o Conduct regular market researches to ensure seamless process, collect customer feedback, competitive analysis, market trends; Therefore, capture new opportunities, fill market gaps and mitigate threats.
Regional Prescription Manager Khobar, KSA 2004 - 2008
o Build business relationship and influence consultants, major clients and specify SE full solutions range.
o Educate and train specifiers staff on using SE design tools and therefore lock projects to the company advantage.
o Connect the right partners, panels builders and distributors to the right opportunities.
o Provide regular trainings and showcase design applications like Ecodial and SISpro to consultancy firms,
o Create industry connections and influence designer preferences for brand and product preferences.
o Manage and been responsible for the Industrial UPS, Rectifiers and Batteries division. o Responsible to negotiate and close large-scale deals with Key Accounts in Egypt o Plan and implement a new plan for local assembly of industrial chargers and gain competitive advantage in the market. o Participate in industry exhibitions, conferences, and networking events and showcase solutions, stay current, establish connections, and maintain long-term partnerships. o Manage and monitor the sales team, support their individual selling efforts, recruit and train new teams, implement incentive programs, conduct evaluation sessions, and work on fostering a collaborative environment.
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