General Manager
Intra Group -Real-Estate and Hotel Investments
Total years of experience :36 years, 0 Months
Primary focus on accelerating the growth of Real Estate business, leveraging network and expanding solid relationships with top developers, Investors, landlords, and Hotel Owners to negotiate investment opportunities, oversees Leasing strategies, Project Sales, Preparation of Annual Budget, Reviewing Property and Facilities management agreements, controlling the CRM system, and leading a high-performing and experienced team in the local and International Property market team.
• Successfully signed Assets Management agreement with an extensive Property portfolio to oversee the entire operations for JA -Properties, a total of 13 mixed-use Buildings, consisting of 1680 residential flats, 166 Hotel Apartments, and over 200, 000Sqmt of Commercial space in Sharjah and Dubai, including Facilities management.
• Responsible for entire operations for assigned Properties to maximize revenue and enhance Asset Management efficiency.
• Full P&L responsibilities including budgeting and business planning
Key Achievements
• Surpassed the budgeted years 2018, and 2019 forecasted GOP with sustained Properties occupancy of 85% through efficient management
• Awarded best leasing Real Estate Agency in Sharjah for 2019 by Bayut UAE's leading property portal.
• Prepared and submitted a feasibility study, and P&L with a projection revenue plan for new Hotel development with 300 rooms under construction.
• Certified Hotel Administrator (CHA) & Certified Hotel Industry Analytics (CHIA) from American Hotel and Lodging Educational Institute (AHLEI) 2020/2021
• Restructure the existing Deira hotel management by evaluating team performance and providing productivity enhancement feedback.
• Manage the Pre-Opening of the newly developed 133 deluxe hotel-Apartments at the Business Bay area by providing hotel feasibility study with revenue projected plan, and Procurement of OS&E to the Owner
• Developed business strategies to maximize the hotel profitability and monthly review P&L analysis to ensure that figures aligned with the approved budget.
• Oversee the hotel sales activities and conduct a daily briefing and weekly Sales meeting, monitor all newly signed contracts, and analyze the STR reports among comp-set to sustain high occupancy with optimized revenue.
Assignment Key Achievements:
• Manage a complete contingency plan during the market downturn by controlling manning requirements reviewing all purchases and financial reports, forecasting year ahead business needs., and monitoring the strengths and weaknesses of local competitors.
• Successful completion Hotel-Apartments deluxe classifications as per DTCM and complete the rest of authorities’ approvals (DM, DCD).
Hotel Advisor for new constructed 4-star Hotel at MBR City in Dubai consisting of 42 story building, my main responsibility is preparing the hotel visibility study and overseeing hotel rooms and services facilities based on DTCM requirements.
• Lead a team of department heads to oversee the iconic City Seasons-Towers Hotel (next to Al Ghurair Centre), consisting of 192 Rooms & Suites, F&B services, banquet facilities, Spa, and Pool. Ensure guest satisfaction by consistently delivering both quality and service to achieve the hotel’s financial objectives.
• Ensure practical standards of two-way communication exist for all Directors, Department Heads, Managers, and employees.
• Manage budgets and financial plans as well as controlling expenditure and contingency planning to maximize revenue by maintaining updated statistical financial records and maintaining P&L fiscal responsibilities.
• Focus on setting up & accomplishing sales and profit targets based on forecasting & analysis of sales figures.
• Restructured business strategies based on collated market intelligence on competition, SWOT Analysis, and other benchmarking analysis trends for retaining / Occupancy and Rev-PAR percentage, enhancing the high rank of market penetration (MPI, ARI), and RGI among Comp-Set.
• Optimize resource utilization, streamline processes, prepare & control accommodation-related budgets for enhancing organizational profitability.
• Monitor existing levels of POMEC expenditure to optimize energy and other costs at the lowest level of cost.
• Maintain organizational standards by equipping the maintenance team with equipment/resources and following up on quality parameters through periodic inspection levels.
• Conduct regular inspection of the property based on business as well as operational requirements.
• Oversees the management of F&B and Banqueting facilities, ensuring the most cost-effective, quality, and standards concepts are delivered with the full involvement of the F&B Manager and Executive Chef.
• Collaborated with Executive Housekeeping to ensure the highest professional quality standards.
• Organize training sessions for team members based on identified training needs.
• Enhance employee satisfaction by implementing various employee welfare measures and resolving employee grievances.
• Spearheaded team efforts in managing the day-to-day operations in compliance with the Hotel policies and procedures.
• Guided team members in resolving critical issues with potential business & revenue impact for implementing effective remedial measures.
Key achievements:
• Led a successful Pre-Opening and force Opening of CS-Towers Hotel year 2016, fine-tuning the operational processes including the final stage of room snagging, equipment testing, and commissioning.
• Complete all Pre-opening requirements (DTCM classification, DM & DCD approvals), successful Project contractor handover, and building inspection.
• Finalize procurement of OS&E and FF&E in close cooperation with owning company for new Towers Hotel.
• Surpassed CS-Suites budgeted the year 2013, 2014, and 2015 forecasted Gross operating Profit with Occupancy of 87% through efficient management of 94 Deluxe Suites and all-day F&B and Banquet facilities.
• Hotel and Suites awarded for consecutive 3 years as excellent Family accommodation certificates from Trip Advisor & Booking.com
• Reposition of CSH- property and improving GSTS Score, defining hotel services and product (F&B, Rooms, Banquets)
• Manage CS-Hotel Suites renovation plans with the project committee and ensure that all project deadlines are met with the required quality.
• Interacted with counterparts of Hospitality Division facility, overseeing a portfolio of 8 Properties consisting of 1400 Deluxe Rooms& Suites, 4 luxurious Properties affiliated with Starwood & IHG Chains (Sheraton Deira & Holiday Inn Hotels in Dubai & Sharjah) -and 4 Independent 4* & 5* Hotels & Hotel Apart. Grand Excelsior Hotel Al Barsha, Dhow Palace Hotel and Excelsior Creek Bur Dubai.
• Collaborated with group department heads in maintaining updating service provider contracts as well as ensuring compliance with licensing, health, and safety standards.
• Exceed ownership expectations for timely & comprehensive responses, balance owner’s needs with corporate office and Management Company.
• Guided the hospitality manager in negotiation and reviewing of hotel management agreements, rebranding requirements for IHG properties.
• Conduct monthly P&L reviews, set up meetings with Hotels GM’s and financial controllers for evaluating organizational business and financial records Vs. their budgets, and make effective recommendations.
• Actively support the DBD in the generation of revenue by ensuring the highest possible level of collaboration in Rooms, Group Business, conference & Banqueting organizations to maximize yield and profit.
• Prepared & presented various status reports including FF&E and OS&E for the senior management to enable effective decision making.
Key Achievements:
• Under the guidance of IHG, following their manuals, file safety life and Procedures, completed handover, and rebranding the hotel to Holiday-Inn Embassy District - Bur-Dubai.
• Set up a strategic partnership with B&G Hotels and resort management company to run new opening 2011 Grand Excelsior Hotel Al Barsha - 4 Star Hotel consisting of 240 Rooms and Suite, Dubai, UAE
The task was to complete Hotel rebranding and smooth handover transition to IHG while managing the daily operations of 210 Rooms & Suites,
and taking a strategic overview and planning to maximize profit.
• Manage the hotel budget, financial plans, and control expenditure, effectively taking proactive measures to exceed budgeted ad forecasted Gross operating profit margins.
• Monitored all cost and recommended measures to control them as well as ensured adherence of all departments operational budget, monthly forecast and profit and loss report.
• Maintained all safety and hygiene conditions in F&B outlets and main kitchen to ensure a secure and healthy working environment according to HACCP rules and regulations.
• Managed property level expenses to achieve maximum flow through to the bottom line profit
• Maintained statistical and financial records to achieve sales and profit targets. seeks out new potential business in the local market.
• Carry out daily inspections on the property and services.
• Reviewed all guest comments to identify areas of improvement to exceed guest expectations.
Primary Achievements included the following:
• Maximize all revenue streams and maintaining cost control procedures.
• Maintain all time GOP of 42-45% with Occupancy of 72%
• Assist with the completion and control of budget and successfully completion of HACCP audit.
Career began as a Business Development Manager at Property Sales & Leasing management gain promotion to Operations manager.
Essential Duties & Responsibilities:
• Plans, coordinates, and controls the daily operations of the organization, reporting directly and communicate with the company CEO.
• Carries out Dubai market research and analysis of latest market development, monitors competitor activity and analyzes pricing positioning to assess demand and brand positioning
• Developing and retaining clientele, liaise with all third party media / advertising agencies.
• Evaluates and recommends Property / Facilities management agreements.
• Establishes current and long revenue goals.
• Develop annual budget and setup company business plan including sales targets
• Communicate with all major developers, review all agency agreements and commission released.
Managed sales & marketing activities of the organization, Carries out supervisory responsibilities including interviewing, hiring and training employees
Sales Essential Responsibilities:
• Report and communicate directly to GCC Director and manages team professional Sales consultants and lead agents.
• Develop new accounts as well as promote existing business.
• Achieving budgeted for designated controllable market, ensuring that Sales and marketing plans are incorporated into daily sales activities.
• Assist in preparation of annual sales and marketing plan’s and business planning process.
• Analyzes sales statistics to formulate policy and assist Real estate companies in promoting sales.
• Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
Stage West Hotel, Theater & Water-slides - 224 Deluxe Rooms & Suites, Four Diamond Hotel CAA - AAA, Toronto West, Ontario, Canada.
Front Office & Revenue Manager
Under the guidance of the Hotel General Manager; Managed Hotel Accommodation & Revenue activities of the Hotel by performing the following duties personally
• Responsible for the daily Front Office operations, recreational, Revenue and Hotel Facilities management including House Keeping, and Engineering staff.
• Responsible of Rooms Budget and participated in Monthly P&L and annual budget forecasts.
• Coordinates the yield management process and manage daily PMS.
• Implementing and maintain services standard.
• Responsible for sales to guests through front desk staff, control and analyses departmental costs on an going basis.
Primary Achievements included the following:
• Maximize Rooms Profit through Rooms revenue ( OCC 85% and ARR CAD$ 145)
• Minimized Rooms revenue loss by $96000 in one year by controlling overbooking and limiting upgrades.
• Minimized Front office labor costs by improving the accuracy of resources allocation in man- hours which results in %50 improvement versus year ago.
• Decrease guest complaints by %80 in one year by implementing new policies and procedures.
Throughout the year I've done the following assignments:
• Revenue management work at Hotel & Caino Nova Scotia Supervised online channels and maintain hotel occupancy all time by leading 12 Reservations team and prepared Accommodation and Casino Packages.
• Provide required analysis of Pre-opening main Dining and Grill Bar at Downyown Halifax, NS.
• Participate and complete leadership and HR course at Haifax metro area.
• Attend several Hospitality workshops
Career began as Operations Manager gained promotion to Hotel General Manager at 1997; Manages the Operation of 166 Rooms& Apartements, Supervise and lead team over 100 Staff and department heads including F&B, Banquets, HK and Engineering staff. Report and communicate with the Hospitality managing Director and Owner representative.
Essential Duties and Responsibilities:
• Establishes the annual business plan include operational forecasts, capital expenditure requirement, budget and monthly profit and loss analysis.
• Plans and conducts staff training exercises to improve the organization structure.
• Implemented a capital repairs and Maintenance program to include standard checklists, and assure scheduled maintenance for all areas of the hotel.
• Dispenses advice, guidance, direction, and authorization to carry out major plans, standards and procedures. Negotiate long and short term agreement
• Conduct weekly Sales and Revenue meeting. Direct and coordinate with all department head managers Sales, Food & Beverage in promoting Rooms, Restaurant and Banquet sales
Primary Achievements included the following:
• Maximize the Hotel profit through Rooms revenue ( Closed YTD OCC 75% and GOP 45%) and Food & Beverages management, monitoring labor and providing exceptional services.
• Minimize labor costs and cutting down on administrative intensive tasks that is redundant costly. Moreover;
• I have managed to establish “Company Operational Manual “ to streamline business process.
• Utilize leadership skills and motivation to maximize employee productivity.
• Determines agencies and negotiates contract terms and conditions for major services.
• Achieves satisfactory profit/loss ratio and market share in to preset standards and industry trend..
Career began as Front Desk Manager gained promotion in 1992 to Guest Relations Manager cum Assistant Manager. Provide supervision of all Front Desk, Business centre, Guest relations and Bell desk staff.
•Interacted with hotel guests as well as members of the local community to assure a high standard of customer service while attending to guest complaints.
•Provide supervision of all Front desk, Business centre. Guest Relations and Bell desk operations
•Communicated daily activities with Front Office and all departments head.
1993 Bachelor Degree in Commerce, Major Accounts - Cairo University, Cairo, Egypt
1987 Diploma in Hotel Management - Major Rooms Division
1985 Grade 12 Diploma, Cairo, Egypt
