Business Consultant
freelance
Total years of experience :18 years, 6 Months
I'm an industrial engineer turned marketing expert who loves strategy analysis, with more than 6 years of ME Regional Product Marketing Management and extensive experience in Business Development Management as well.
My latest articles and videos under #حكاوي في البيزنس is helping my followers to know more about different companies strategy and reasons to win over competition, also can be found on different social media platform like YouTube, Instagram and Tiktok.
- Build SamSamouy's Marketing team
- Create the digital marketing strategy and action plan for both sister
companies (SamSamouy & ADSS)
- Identify and Collab/partnering with major sports events & influencers
for both sister companies
- Build the E-Commerce strategy, action plan and Performance Media
strategy
- Re-Build website with smart buyers journey & paid Ad campaigns
- Direct and manage marketing campaigns from idea to execution
- Build Content & communication strategy on all social media
platforms for both sister companies
- Create new sales and marketing leads strategy to increase profitability
- Build & manage advertisement and plan and build rich ROI projects
- Build reporting workflow for benchmarking & comparative analysis
Notable Accomplishments Across The Career
-------------------------------------------------------------
* Attained Sales breakthrough of targeted re-launched internal products in 2015 up to 170% in three quarters
* Reallocated marketing budget to assist new proposed PR strategy; managed entire face lifting for product launches, based on targeted customer group, achieving a one-year sales budget of targeted product in only one quarter in retail market.
* Generated 4 years action plan to have an aggressive presence in retail/B2B market
* Directed main product launches projects across the Middle East region
* Bridged product gaps by appropriate solutions with cooperation of different cross-function teams of R&D, TS, SC and sales of different regions
* Created strategic marketing plan with communication for every country (KSA, Bahrain, and Kuwait) and for multiple channels
* Outshined competition by expecting new specification trend & acted based on it by initiating and leading MPI Spec’s project
* Projected oil price-loss and its impact to projects segment (B2C) in 2014, proposed a new strategic plan to respond to the expected change by focusing on retail market (B2B) as a strategic channel
* Generated & managed various product mixes for every country in the region, to respond to different customer needs and various competitors moves in retail market
* Initiated unique new naming and training procedure for all special effects products
* Acknowledged & awarded as Creative Solution Founder by Egyptian President in global competition for Egyptian’s youth
Key Result Areas:
------------------------
* Conceptualizing & deploying primary & secondary market research, focusing on competitor benchmarking by executing a thorough research of existing & potential markets and demand estimation
* Maximizing gross contribution at segment and brand level at targeted sales volume
* Building and enhancing the Group's image in the territory also for the respective brands
* Analyzing market share, gaps in product offering and services, identifying new opportunities and accordingly charting-out the business & annual marketing plans for target markets and products
* Providing a crucial contribution in defining budget, strategies and collaborating with creative & media agencies
* Turning out some of the critical product life-cycle improvements and quality benchmarking by standardizing product specification, managing new product development, collaborating & coordinating with cross-functional depts., including R&D, Production, Manufacturing, Quality, Sales & Marketing
* Following the customer centric approach for launching & implementation of Customer Value Management program, by forming cross-functional team within organization to elevate brand value via re-position products and sub-brands
* Preparing and pitching presentations for major internal and external events
• Opening new chanels with the most important consultant inside/outside KSA
• Securing the mega projects for Hempel Paints
• Give contentious feedback about our competitors, new investor in the market, any change in the construction game in the Middle East.
• Responsible for preparing all the customers main and customized seminars from scratch.
• Opening new sales channels through areas had not been initiated before.
• Enrolled in the business development for Hempel when it comes to new products to lunch or new markets to enter
Achievements include:
• The main three consultation offices are approving all our products in all there projects
• 5 customized seminars, 3 consultants workshop, 3 main seminars had been successfully conducted in 3 cities.
• New sales channels had been opened in Al-Madinah Al Mounawara, Yanbu, and Jazan.
• Securing the biggest mega project (the tallest tower in Jeddah) after it was specified for an aggravate competitor
• Advanced approach in an early stage to consultants, architectures, specs influencers to assure that JOTUN tight specs satisfy the needs of decorative projects.
• Be sure that every Mega project being made in Egypt with the international investor is the main target.
• Initiate actions ( regular visits, technical seminars and paint school) to secure being in the specs by improving the technical competent of the specification writers.
• Develop market intelligence about the international investors and there projects in Egypt
Achievements include:
• Hunting main Korean investor in Libya market and make a seminar for the investor in Egypt in order to specify our products in every project they would do in Libya or even in Egypt.
• Closing the Deal with Emaar (Uptown Cairo Project) the first Mega project founder in Egypt
• Securing every construction project - Housing, Touristy Spa's, and Hotels even government tenders - being build in the assigned area to paint it with our products.
• Implementing the sales and marketing strategy for the product and put in place
advertisement and promotional activities above and below the line, and also in retail channels
• Competitor monitoring and reporting of competitor activities, new entrants; put together marketing intelligence data and feed them into the product s marketing strategy via scenario planning exercises.
•Set pricing for the product in the B2B environment in a market based method which reinforces the positioning of the brand and feeds correctly in the profitability long term objectives.
• Monitor the activities of new entrants ensuring adequate moves are taken to protect our market position.
• Represent the brand at exhibitions, conferences and networking events for the investors in the assigned area whom could be international investors, including responsibility for stand design and set up where necessary.
• Participate in the preparation of the profit and loss reports, and a.b.c. analysis.
• Successfully handling the relationship with the local agent, to keep the company as a preferred company to do business with.
Achievements include:
Achieving a market share of 40% in two years starting from 12%, with an increase of 28%; with 123% sales achievement.
The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline.
Certified Oracle Administrator for 9i engine OCA & OCP
Bachelor of Production/Industrial engineering
URL removed due to policy violation. Please contact support for further information.