Omni-Channel Products Manager & Ecommerce Manager
AKI Group / BinSina Pharmacy
Total years of experience :10 years, 9 Months
- Founding member of the BinSina Ecommerce & Omni Channel product team
- Launched BinSina’s first Ecommerce platforms (Desktop & mobile apps)
- Launched BinSina on Marketplace channel such as InstaShop, Talabat, NowNow, MAF, etc
- Lead the catalog and merchandising team
- Assess/ Create business objectives & translate them into a product roadmap, customer experience & user stories
- Own the Product Requirements Documents, Product backlog and the roadmap
- Launched store locator & its integration with the publisher network such as Google My Business (GMB), Google Maps, Apple Maps, 2GIS, Facebook place, Huawei Petal search and many others
- Worked on multiple integrations such as Search (Algolia), CRM (Dynamic 365), Analytics (Adjust, Google Analytics, MS Clarity, etc) and many others to help ensure a streamlined omni channel experience
- Heavily involved in testing the product and releases before deployment
- Held product demos to stakeholders and held company wide trainings on users and staff
- Our Goal was to connect local Merchants with Manufacturers / Suppliers in China via a hybrid online offline approach
- Work with the product team to strategize the user journeys and the business processes workflows
- Understand user behavior and optimize the journey and experience accordingly
- Conceptualize new and improved feature sets and potential business opportunities to capitalize on the gaps identified
- Monitored, Trained and handheld our merchants and vendors while reporting product and design feedback
- Held product team meetings, Steering Committees, and daily scrum calls
- Lead the local team help the business and its operations grow in the UAE
- Hired and managed junior resources
- Proposing potential campaigns, strategies, creating mock up campaigns
- Set deliverables and KPIs' for the advertising campaign
- Ensuring the proposed creative and copy are optimised for performance
- Ensuring all required tracking is in place with end to end testing of the user experience
- Setting up, launching, managing and optimising the on-going delivery of the campaign
- Reporting and benchmarking
- Communicating results of the A/B test to the tech team for Conversion Rate Optimisation ( CRO ).
- Researching, Planning and Implementing on-page SEO techniques
- Quality assurance and usability test of landing pages
- Monitoring ( Webmaster tools, Google Analytics, etc )
- Setup, launch, manage and optimise campaigns on Google Search, Google Display Network, Social Media Marketing ( SMM ) and other affiliate marketing channels
- Keyword research for SEO and Search Marketing
- SEO and PPC Competitive analysis
- Link building Analysis
- SEO Audit
- Manage content calendar for SEO and content marketing
- Setup, launch, manage and optimise Pay Per Click ( PPC ) campaigns on Google Adwords and Facebook Ads.
- Implement on-page and off-page SEO
- Used FB groups, FB pages and strategic partners to hack the growth ( growth hacking )
- Manage the community on multiple social media channels
- Responsible for Social media monitoring and social media listening
- Strategise and Drive partnerships to create new revenue streams ( Monetisation )