Khaled Sajeeb, Deputy Head- Content and Publishing

Khaled Sajeeb

Deputy Head- Content and Publishing

Stellar Digital Limited-Bongo

Location
Bangladesh
Education
Bachelor's degree, BBA
Experience
9 years, 2 Months

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Work Experience

Total years of experience :9 years, 2 Months

Deputy Head- Content and Publishing at Stellar Digital Limited-Bongo
  • Bangladesh
  • My current job since January 2022

Product Marketing
• Develop and implement a comprehensive content scheduling strategy for the Bongo OTT platform.
• Coordinate with internal stakeholders, content creators, and distributors to ensure timely delivery of content.
• Monitor content performance and make data-driven decisions to optimize programming schedules.
• Ensure efficient and effective marketing, advertising, and promotional plans with the Product and Marketing team.
• Manage Partner Products (Bioscope, Robi TV+, and Airtel TV+) including schedule and publishing.
Content Producing
• Develop an annual in-house content strategy and oversee execution and delivery.
• Oversee the production process, ensuring adherence to quality standards, return on investment (ROI), and user engagement goals.
• Coordinate with internal teams and external production partners for effective content production.
YouTube Management
• Set and monitor revenue targets, analyze performance metrics, and implement strategies to achieve monthly and yearly goals.
• Oversee the management of the company's YouTube channels, including content acquisition, publishing, and optimization.
• Collaborate with content creators and the production team to ensure high-quality and engaging video content.
Facebook Management

• Monitor and analyze revenue targets, implement growth strategies, and stay updated on industry trends.
• Manage the company's Facebook-based content strategy, including content acquisition, publishing, and monetization.
• Work closely with the social media team to develop engaging content and optimize performance.
• Skills: Product Management, Business Development, Content Management, Film Production, Content Production

Senior Manager-Bongo Products at Stellar Digital Limited-Bongo
  • Bangladesh - Dhaka
  • January 2021 to December 2021

• Manage Bongo OTT, focusing on business growth, revenue, content piracy control, schedule, and publishing, customer support, etc. Act as a product team lead.
• Oversee Bongo Branded YouTube channel management, business growth content source, and revenue.
• Manage Partner OTT (Bioscope, Robi TV+, and Airtel TV+) schedule and publishing.
• Collaborate with the content and Marketing team for efficient and effective marketing, advertising, and promotional plans.
• Responsible for all Bangladeshi VAS products related to Bongo.
• Develop product strategy with telecommunication operators and MFS for VOD services.
• Initiate projects with operators, monitor, and make go-to-market plans. Take ownership after the project goes live in the market.
• Collaborate with international partners for product content sourcing and distribution.
• Collaborate with external and internal teams for original and commissioned content production.

Manager-Bongo Products at Stellar Digital Limited-Bongo
  • Bangladesh - Dhaka
  • October 2019 to December 2020

• Manage Bongo OTT, focusing on business growth, revenue, content piracy control, schedule, and publishing, customer support, etc. Act as a product team supervisor.
• Manage Partner OTT (Bioscope, Robi TV+, and Airtel TV+) schedule and publishing.
• Ensure efficient and effective marketing, advertising, and promotional plans.
• Oversee all Bangladeshi VAS products related to Bongo.
• Develop product strategy with telecommunication operators and MFS for VOD services.
• Ensure smooth operation of services, meeting revenue, quality, and business growth expectations.
• Initiate projects with operators, monitor, and make go-to-market plans. Take ownership after the project goes live in the market.
• Create market communication to increase utilization of information services.
• Collaborate with external and internal parties to work with relevant content that meets the needs of the audience.

Assistant Manager - Bongo Products at Stellar Digital Limited-Bongo
  • Bangladesh - Dhaka
  • January 2018 to September 2019

• Manage all kinds of content schedule and publishing for Bongo.
• Ensure efficient and effective marketing, advertising, and promotional plans.
• Make strategy with telecommunication operators and MFS for VOD services.
• Ensure smooth operation of services, meeting revenue, quality, and business growth expectations.
• Initiate projects with operators, monitor, and make go-to-market plans. Take ownership after the project goes live in the market.
• Research, plan, design, develop, implement, and monitor enhancements of existing services as well as new initiatives.
• Collaborate with external and internal parties for relevant content that meets the needs of the audience. Act as a key content team supervisor.
• Prepare process flow to smoothly operate services in the market.

Sr. Executive (VAS & Digital Service) at Stellar Digital Limited-Bongo
  • Bangladesh - Dhaka
  • September 2016 to December 2017

• Develop and enhance value-added services (SMS, IVR, WAP, APPS) in terms of functionality, features, and quality.
• Make strategy with telecommunication operators for value-added services (VAS).
• Research, plan, design, develop, implement, and monitor enhancements of existing services as well as new initiatives.
• Collaborate with external and internal parties for relevant content that meets the needs of the audience. Act as a key content supervisor.
• Prepare process flow to smoothly operate services in the market.
• Continuously monitor, capture, and analyze team member performance and content quality.
• Create event calendars and syndication schedules for promotion.
• Regularly monitor content upload, archive, and metadata.

Executive, VAS (Idea & Content) at Somoy Media Ltd. (Somoy TV)
  • Bangladesh - Dhaka
  • March 2016 to August 2016

• Promote and sell VAS/online across various business channels.
• Work with the team to implement strategic partner relationships.
• Establish projects and create planning/feasibility studies for opening new business opportunities with stakeholders.
• Analyze VAS content performance and advertisements.
• Provide technical support required for the services being implemented.
• Develop relationships with stakeholders.
• Supervise web and VAS content.

Executive, Service Operation at SSL Wireless
  • Bangladesh - Dhaka
  • March 2015 to February 2016

• Take editorial responsibility.
• Source, sort, upload, and approve content.
• Enable content providers to provide content services through various access channels and charging systems.
• Ensure event-specific content at the appropriate time.
• Handle monthly billing and reporting.
• Prepare revenue reports

Education

Bachelor's degree, BBA
  • at Manipal University
  • December 2024
High school or equivalent, Science
  • at Govt. Shahid Suhrawardy College
  • January 2008
High school or equivalent, Science
  • at Rokanpur High School
  • July 2006

Specialties & Skills

Business Development
Content Management
Product Marketing
Content Creation
Digital Business
Content Production
Strategic Planning
Business Development
Digital Marketing

Languages

English
Expert
Bengali
Native Speaker

Training and Certifications

Social Media Management (Certificate)
Date Attended:
July 2023
Introduction to Social Media Marketing (Certificate)
Date Attended:
July 2023