Marketing Executive
Ebrahim Khalil Kanoo BSC
Total years of experience :16 years, 2 Months
Develop marketing strategy for our global leading brands in all our segments
•Annual budgeting of our marketing expense along with allocated brand’s budget spending on Marketing
•Prepare of annual marketing activity planner which consists of all types of communications
•Working with our brand’s regional managers on setting the communication strategy
•Liaise with our internal marketing dedicated account manager and team to accomplish all the marketing activities
•Product and price benchmark each brand
•Research to understand market needs and to identify our target customers
•Market study to identify whether a product is profitable before introducing it to the market
•Market research by using resources and entering market field to collect information about all the suppliers in the market and to understand the market demand
•Monitor and report on competitor’s activities
•Setting price margin for new products and identifying the barriers of market entry
•Use of the marketing tools provided by our brands
•Organizing training events, customer meets and seminars
•Developing sales strategy by promoting the products to maximize the profit
•Working closely with sales to develop new channels of communication
•Developing effective marketing campaigns, introducing new brands to the market, advertisement, branding showrooms with brand displays
•Handling all aspects of branding such as signage, showroom 3D designs, showroom branding, wall branding, brochures, flyers, billboards, vehicle branding, product videos, kiosks and brand display stands
•Implementing brand displays as per international brand guidelines at retailer’s shop kiosks and display areas
•Developing brand identities and creating awareness through the market
•Use of Sales Force targeting customers data base
•Sorting out effective ways of communicating our promotions to our audience
•Developing and communicating PRs internally and externally regularly
•Digital marketing, social media planning and budgeting
•Presenting new ideas and adding creativity
•Website updating
Creating formulas which keeps you in track with the items which enter and exit the factory for delivery
•Monitoring the factory and ensuring employees are segregated due to their allocated jobs.
Product management & branding
Accounts
•Reconciliation for payments done by hypermarkets, supermarkets, restaurants, and other suppliers
•Preparing monthly and yearly reports
•Checking bank records for correct payments processes
•Keeping track of amount due payment cash collection and following up with customers
courses: level5) 2012 Victory Training & Development Institute