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Khaled Elmasry, Brand Manager

Khaled Elmasry

Brand Manager·Elaraby group

Egypt

Diploma, Business and Marketing

Work experience

Total years of experience: 17 years, 1 months

Brand Manager

January 2020 - Present

Elaraby group

Cairo, Egypt

January 2020 - Present

• Led the development and execution of comprehensive brand strategies, enhancing market presence and consumer engagement.
• Conducted in-depth market analysis to identify trends, consumer needs, and competitive positioning, driving informed decision-making.
• Managed cross-functional projects, ensuring timely delivery and alignment with brand objectives.
• Spearheaded service development initiatives, successfully launching new offerings that increased customer satisfaction.
• Oversaw financial planning and budget management, optimizing resource allocation for maximum ROI.
• Enhanced consumer communication strategies, fostering brand loyalty and improving customer relationships.
• Developed clear and impactful briefs for creative teams, ensuring alignment with brand vision.
• Strengthened corporate identity, reinforcing brand values and consistency across all channels.

Company industry:
Manufacturing
Job role:
Marketing and PR

head of marketing

January 2020 - Present

Elaraby group

Cairo, Egypt

January 2020 - Present

• Led comprehensive market analysis to identify emerging trends and consumer needs within the medical services sector.
• Developed and executed strategic marketing plans that enhanced brand visibility and consumer engagement.
• Managed pricing strategies to optimize revenue while ensuring competitive positioning in the market.
• Oversaw budgeting processes, ensuring efficient allocation of resources and adherence to financial targets.
• Drove business development initiatives that expanded service offerings and increased market share.
• Collaborated with cross-functional teams to align marketing strategies with overall business objectives, fostering a cohesive brand message.
• Actively contributed to executive discussions, providing insights that shaped the future direction of Elaraby Medical Group.

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

assistant brand manager

March 2019 - January 2021

elaraby group

Cairo, Egypt

March 2019 - January 2021

• Led comprehensive marketing communications for Brand A, ensuring alignment with overall brand strategy.
• Crafted coherent and impactful messaging across campaigns, enhancing consumer engagement.
• Analyzed and measured the effectiveness of communications, driving improvements in brand performance metrics.
• Developed and executed innovative consumer communication strategies, resulting in increased brand awareness and loyalty.
• Collaborated cross-functionally to ensure consistent brand messaging across all channels.
• Utilized data-driven insights to refine marketing approaches and optimize campaign results.

Company industry:
Manufacturing
Job role:
Marketing and PR

sales account manger

November 2011 - July 2018

El araby group

Cairo, Egypt

November 2011 - July 2018

• Managed distributor accounts, overseeing all operations to ensure seamless collaboration between distributors and the company.
• Facilitated sales processes, driving revenue growth and enhancing market presence.
• Identified and resolved distributor challenges by effectively communicating with various company channels.
• Developed strong relationships with distributors, fostering loyalty and long-term partnerships.
• Analyzed market trends and distributor feedback to inform strategic decision-making.
• Collaborated cross-functionally to align sales strategies with brand objectives, preparing for a transition to brand management.
• Demonstrated problem-solving skills, ensuring distributor satisfaction and operational efficiency.

Company industry:
Manufacturing
Job role:
Sales

sales executive

October 2008 - October 2012

vodafone

Cairo, Egypt

October 2008 - October 2012

• Engaged with customers to understand their needs and address complaints, enhancing customer satisfaction and loyalty.
• Actively promoted new products, successfully increasing awareness and driving sales through effective communication.
• Developed strong relationships with clients, fostering brand loyalty and repeat business.
• Utilized feedback to inform product development and marketing strategies, ensuring alignment with customer expectations.
• Collaborated with cross-functional teams to create targeted campaigns that resonate with the target audience.
• Analyzed customer interactions to identify trends, contributing to improved product offerings and customer experience.
• Leveraged insights to enhance brand positioning and drive market growth.

Company industry:
Telecommunications
Job role:
Sales

Education

core mangment consultant

October 2017

October 2017

Diploma, Business and Marketing

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

Mini MBA program

city academy

September 2008

September 2008

Bachelor's degree, accepted

Egypt

GPA (percentage): 70%

GPA (percentage): 70%

Skills

Sales direct
Expert
Sales direct
Expert
Customer Service
Expert
Customer Service
Expert
Negotiation
Expert
Negotiation
Expert
Computer Repair
Expert
Computer Repair
Expert
Complaints Handling
Expert
Complaints Handling
Expert
sales
Expert
sales
Expert
comminication skills
Intermediate
comminication skills
Intermediate
Negotiation skills and objection handling
Intermediate
Negotiation skills and objection handling
Intermediate
Presentation skills
Intermediate
Presentation skills
Intermediate
Project Management
Expert
Project Management
Expert
Brand Management
Expert
Brand Management
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Branding
Expert
Branding
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Business Development
Expert
Business Development
Expert
strategy
Intermediate
strategy
Intermediate
Brand mangment
Intermediate
Brand mangment
Intermediate
Marketing Communications
Intermediate
Marketing Communications
Intermediate
Marketing Strategy
Intermediate
Marketing Strategy
Intermediate
Negotiation
Intermediate
Negotiation
Intermediate
Marketing Management
Intermediate
Marketing Management
Intermediate
Marketing Mix
Intermediate
Marketing Mix
Intermediate

Languages

Arabic

Intermediate

English

Intermediate

Training and Certifications

Certifications
icdl
Oct 2010
toefl
Oct 2010 - Oct 2011

Training
MBA mini
CORE Management
Apr 2015
Selling skills
knowledge academy
Feb 2015
Professional Communication skills Business etiquette Presentation skills
knowledge academy
Feb 2015
Marketing principles
knowledge academy
Feb 2015

Hobbies and interests

playing football and listening music