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Khaled Brake, Senior Business Finance Director (Business Finance & Investor Relations)

Khaled Brake

Senior Business Finance Director (Business Finance & Investor Relations)·Unifonic

Saudi Arabia

Bachelor's degree, Accounting

Work experience

Total years of experience: 25 years, 6 months

Senior Business Finance Director (Business Finance & Investor Relations)

January 2016 - Present

Unifonic

Riyadh, Saudi Arabia

January 2016 - Present

• Lead full financial management including FP&A, budgeting, forecasting, and long-term planning.
• Drive profitability optimization, cost control, and strategic decision support.
• Integrated ROI frameworks into budgeting processes, enabling data-driven prioritization and
improved capital allocation decisions.
• Lead cash flow forecasting and liquidity planning, ensuring disciplined cash management and
financial visibility.
• Established and reported on key performance indicators across profitability, ROI, and operational
efficiency covering S&M, R&D, G&A, and People functions.
• Reporting, Governance & Transformation
• Own financial reporting and insights for CEO and Executive team, Board of Directors, and investors.
• Led the re-engineering of the chart of accounts and reporting structure, enhancing financial clarity,
scalability, and compliance with IFRS and regulatory requirements.
• Led automation of financial reporting and dashboards to improve efficiency and transparency.
• Maintain the company authority matrix and strengthen governance frameworks.
• Investor Relations & Fundraising
• Supported successful fundraising of $146M across two investment rounds, contributing to financial
modeling, investor materials, and due diligence processes.
• Lead development of Business Plans (BP) and Investment Memorandums (IM) in collaboration with
executive leadership and investment bankers.
• Maintain CAP table and support financial due diligence processes.
• Procurement, Treasury & Cross-Functional Leadership
• Contributed to building the Treasury function, supporting the establishment of cash management
frameworks.
• Oversee procurement governance and cost optimization initiatives, and lead legal coordination
across customer, vendor, and employee matters, including contract drafting and execution, managing
external legal counsel, supporting litigation processes, and driving pre-litigation settlement
discussions.
• Support multi-country financial planning across regional operations.

Company industry:
IT Services

Senior Financial Controller

January 2014 - January 2016

Daily Food Co (Maestro Pizza)

Riyadh, Saudi Arabia

January 2014 - January 2016

Company industry:
Catering, Food Service, & Restaurant
Job role:
Accounting and Auditing

Deputy Director General / Finance Manager

January 2006 - January 2013

Tkiyet Um Ali

Amman, Jordan

January 2006 - January 2013

Company industry:
Non-profit Organization

Financial and Administrative Manager

January 2004 - January 2006

JANA Restaurant Management Co.

Amman, Jordan

January 2004 - January 2006

Company industry:
Catering, Food Service, & Restaurant
Job role:
Accounting and Auditing

Financial Manager Assistant

January 2003 - January 2004

Jordan Marketing & Distribution Co.

Amman, Jordan

January 2003 - January 2004

Company industry:
FMCG
Job role:
Accounting and Auditing

Senior Accountant

January 2000 - January 2003

Jordan American Food Co.

Amman, Jordan

January 2000 - January 2003

Company industry:
Catering, Food Service, & Restaurant
Job role:
Accounting and Auditing

Education

Yarmouk University

December 1995

December 1995

Bachelor's degree, Accounting

Jordan

GPA (percentage): 69%

GPA (percentage): 69%

Good

Skills

Planning
Expert
Planning
Expert
Finance
Expert
Finance
Expert
Project Management
Expert
Project Management
Expert
Managing budgets
Expert
Managing budgets
Expert
Analytical Skills
Expert
Analytical Skills
Expert
- Excellent in using “excel”
Expert
- Excellent in using “excel”
Expert
A very good knowledge in other Microsoft programs such as “word, outlook, power
Expert
A very good knowledge in other Microsoft programs such as “word, outlook, power
Expert
Planning
Expert
Planning
Expert
Finance
Expert
Finance
Expert
Project Management
Expert
Project Management
Expert
Managing budgets
Expert
Managing budgets
Expert
Analytical Skills
Expert
Analytical Skills
Expert
CAPITAL BUDGETING
Intermediate
CAPITAL BUDGETING
Intermediate
CASH FLOW MANAGEMENT
Intermediate
CASH FLOW MANAGEMENT
Intermediate
CORPORATE FINANCE
Intermediate
CORPORATE FINANCE
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL ANALYSIS
Intermediate
FINANCIAL MANAGEMENT
Intermediate
FINANCIAL MANAGEMENT
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
INVESTOR RELATIONS
Intermediate
INVESTOR RELATIONS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Languages

English

Expert

Arabic

Expert

Training and Certifications

Training
Social Marketing Skills
inhouse
Apr 2012
PMP
CONSLTiom
Feb 2008
The application of International Accounting Standards (IAS), and the modern trend towards (IFRS)
Optimal Academy
Apr 2012
Financial Sustainability Essentials – How to Build a Financing Strategy
Mango Training
May 2012

Hobbies and interests

Football, Ping Pong