Khalid Irsheid

● Design and implement tailored business plans for companies across the GCC region, driving sustainable growth through strategic planning, market analysis, and brand development.
● Develop and execute integrated sales and marketing strategies that strengthen brand visibility, expand market presence, and support international export growth across multiple sectors.
● Lead targeted digital marketing campaigns that elevate online engagement, increase web traffic, and improve conversion rates for regional clients.
● Direct high-impact rebranding initiatives, reshaping brand perceptions and setting new benchmarks for industry positioning across the Middle East.
● Train, mentor, and guide cross-functional teams to build capabilities, ensure alignment, and consistently achieve business objectives.

● Spearheaded regional market expansion, driving a 20% increase in sales and broadening market presence within six months.
● Revitalized the sales team, boosting productivity by 15% and improving customer retention by 30%.
● Provided training and mentorship to sales staff, enhancing skills, efficiency, and team performance.
● Secured strategic retail partnerships, generating a 35% increase in retail sales through premium product placements.
● Managed export operations for dairy products and bottled water, enhancing brand visibility and international revenue.
● Led market research initiatives, enabling the successful launch of two high-performing product lines, including juices and flavored milk.
● Developed and executed a media strategy, expanding media coverage by 40% in FY 2023.

● Mastered translation, editing, and content refinement, ensuring high-quality, contextually accurate deliverables across client projects.
● Developed and maintained linguistic assets, including glossaries, terminology databases, and style guides, ensuring consistent translations.
● Provided interpreting services, enabling seamless communication for diverse clients.
● Trained and mentored junior linguists, improving team efficiency, translation quality, and professional growth.

● Collaborated with clients to design and implement strategies that promoted products/services and increased sales.
● Partnered with long-term clients to execute effective marketing and external communications campaigns.
● Provided expert guidance on market positioning and brand differentiation, enhancing client success in competitive markets.

● Led corporate marketing and communications, managing a $1.5M budget and directing a team of 35 to achieve strategic objectives.
● Trained and mentored subsidiary staff, strengthening communication skills, campaign execution, and alignment with corporate standards.
● Developed and implemented a digital marketing strategy across all subsidiaries, driving a 58% increase in online engagement.
● Directed a KSA-wide media relations campaign, increasing media coverage by 30% and boosting brand visibility.
● Supported investor relations initiatives, enhancing communication with stakeholders and increasing the group’s visibility within the Saudi, regional and international investment circles.

● Led the launch of 200+ products, generating a $3.6M increase in annual sales.
● Built and managed the Marketing department, establishing new standards for brand development and market engagement.
● Led end-to-end branding and design for the supermarket chain, including exterior store identity and in-store experience enhancements, resulting in stronger customer engagement and increased foot traffic.
● Trained and mentored both marketing and sales staff, strengthening team capabilities, cross-functional collaboration, and alignment with corporate brand standards.
● Revolutionized the distribution network in Saudi Arabia, expanding product reach via modern trade channels and retail outlets.
● Developed an 80-page rebranding strategy, delivering critical insights and actionable solutions to executive management.
● Collaborated with the team to exceed marketing targets, increasing the client base by 78% over three years.
● Managed packaging and proofing for 350+ SKUs, ensuring quality and operational efficiency.