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Khalid Irsheid, Marketing And Sales Director

Khalid Irsheid

Marketing And Sales Director·Autonomous Marketing Services

Jordan

Bachelor's degree, Business Administration

Work experience

Total years of experience: 13 years, 10 months

Marketing And Sales Director

January 2023 - Present

Autonomous Marketing Services

Amman, Jordan

January 2023 - Present

● Design and implement tailored business plans for companies across the GCC region, driving sustainable growth through strategic planning, market analysis, and brand development.
● Develop and execute integrated sales and marketing strategies that strengthen brand visibility, expand market presence, and support international export growth across multiple sectors.
● Lead targeted digital marketing campaigns that elevate online engagement, increase web traffic, and improve conversion rates for regional clients.
● Direct high-impact rebranding initiatives, reshaping brand perceptions and setting new benchmarks for industry positioning across the Middle East.
● Train, mentor, and guide cross-functional teams to build capabilities, ensure alignment, and consistently achieve business objectives.

Company industry:
Business Consultancy Services
Job role:
Management

Sales & Marketing Manager

May 2022 - December 2022

Jordan Dairy Company

Russeifa, Jordan

May 2022 - December 2022

● Spearheaded regional market expansion, driving a 20% increase in sales and broadening market presence within six months.
● Revitalized the sales team, boosting productivity by 15% and improving customer retention by 30%.
● Provided training and mentorship to sales staff, enhancing skills, efficiency, and team performance.
● Secured strategic retail partnerships, generating a 35% increase in retail sales through premium product placements.
● Managed export operations for dairy products and bottled water, enhancing brand visibility and international revenue.
● Led market research initiatives, enabling the successful launch of two high-performing product lines, including juices and flavored milk.
● Developed and executed a media strategy, expanding media coverage by 40% in FY 2023.

Company industry:
FMCG
Job role:
Farming and Agriculture

Senior Localization Specialist

October 2020 - April 2022

ZADD

Amman, Jordan

October 2020 - April 2022

● Mastered translation, editing, and content refinement, ensuring high-quality, contextually accurate deliverables across client projects.
● Developed and maintained linguistic assets, including glossaries, terminology databases, and style guides, ensuring consistent translations.
● Provided interpreting services, enabling seamless communication for diverse clients.
● Trained and mentored junior linguists, improving team efficiency, translation quality, and professional growth.

Company industry:
Management Consulting
Job role:
Consulting

Marketing & Communications Consultant

June 2018 - September 2020

B-Design Group

Amman, Jordan

June 2018 - September 2020

● Collaborated with clients to design and implement strategies that promoted products/services and increased sales.
● Partnered with long-term clients to execute effective marketing and external communications campaigns.
● Provided expert guidance on market positioning and brand differentiation, enhancing client success in competitive markets.

Company industry:
Advertising
Job role:
Marketing and PR

Group Corporate Communications Manager

September 2015 - October 2018

Astra Industrial Group

Riyadh, Saudi Arabia

September 2015 - October 2018

● Led corporate marketing and communications, managing a $1.5M budget and directing a team of 35 to achieve strategic objectives.
● Trained and mentored subsidiary staff, strengthening communication skills, campaign execution, and alignment with corporate standards.
● Developed and implemented a digital marketing strategy across all subsidiaries, driving a 58% increase in online engagement.
● Directed a KSA-wide media relations campaign, increasing media coverage by 30% and boosting brand visibility.
● Supported investor relations initiatives, enhancing communication with stakeholders and increasing the group’s visibility within the Saudi, regional and international investment circles.

Company industry:
Manufacturing
Job role:
Manufacturing

Brand Marketing Manager

August 2012 - August 2015

Astra Farms, an Astra Food Company

Tabouk, Saudi Arabia

August 2012 - August 2015

● Led the launch of 200+ products, generating a $3.6M increase in annual sales.
● Built and managed the Marketing department, establishing new standards for brand development and market engagement.
● Led end-to-end branding and design for the supermarket chain, including exterior store identity and in-store experience enhancements, resulting in stronger customer engagement and increased foot traffic.
● Trained and mentored both marketing and sales staff, strengthening team capabilities, cross-functional collaboration, and alignment with corporate brand standards.
● Revolutionized the distribution network in Saudi Arabia, expanding product reach via modern trade channels and retail outlets.
● Developed an 80-page rebranding strategy, delivering critical insights and actionable solutions to executive management.
● Collaborated with the team to exceed marketing targets, increasing the client base by 78% over three years.
● Managed packaging and proofing for 350+ SKUs, ensuring quality and operational efficiency.

Company industry:
FMCG
Job role:
Farming and Agriculture

Education

University of Florida

May 1993

May 1993

Bachelor's degree, Business Administration

United States

Skills

Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Team Leadership
Expert
Team Leadership
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Management
Expert
Management
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
Science
Expert
Science
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Management
Expert
Management
Expert
Workflow
Expert
Workflow
Expert
Workflow Solutions
Expert
Workflow Solutions
Expert

Social profiles

Personal Website
Personal Website

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