Khalid Otaifi

• Develop and execute strategic marketing and business plans covering digital marketing, social media, brand
visibility, events, sponsorships, and offline campaigns.
• Lead marketing initiatives focused on increasing patient acquisition and cash-sales revenue, contributing to over
6% growth in new patient visits.
• Manage departmental marketing budget planning, spending priorities, vendor coordination, and cost optimisation
to improve campaign efficiency and business impact.
• Build and manage strategic relationships with key stakeholders, including the Ministry of Health, Saudia Group,
Fakeeh Care Group, local universities, colleges, and external partners.
• Created structured sponsorship categories, leading to a significant increase in sponsorship revenue within one
year.
• Launched multiple cash-sales campaigns that contributed to a 5% increase in cash revenue.
• Improved organic online presence and engagement, achieving 700% growth within 6 months.
• Work closely with senior leaders on strategic initiatives, committee plans, service development, and
cross-company activities between Fakeeh and Saudia Group.
• Oversee offline and online brand presence, facility visual enhancements, campaign direction, and marketing
execution across internal and external touchpoints.

Marketing Supervisor

• Managed 65+ medical lectures, health lounges, corporate events, and awareness campaigns in collaboration
with government, corporate, and healthcare partners.
• Led event planning and execution from concept to delivery, including branding, logistics, vendor management,
medical team coordination, and post-event reporting.
• Organized sponsored health events and awareness activations that strengthened community engagement, brand
credibility, and stakeholder relationships.
• Supported PR activities, media coordination, internal communication, and content development to ensure clear
and consistent messaging across channels.

• Managed marketing strategy and brand direction for two distinct brands, each with a separate target audience,
positioning, and marketing approach.
• Led ATL and BTL marketing activities, including brand activations, campaigns, product displays, events,
exhibitions, and sponsorship projects.
• Developed and executed a comprehensive B2B marketing strategy to support industrial sales, resulting in a 40%
increase in qualified leads over 10 months.
• Achieved over 7, 400% growth in social media followers within four months through targeted campaigns and
content strategy.
• Enhanced website traffic by 79% within three months, improving brand visibility, customer engagement, and lead
generation.
• Coordinated with internal departments, suppliers, and external partners to ensure consistent brand execution
across digital, retail, and offline channels.

• Developed and executed online and offline marketing campaigns for residential and commercial real estate
properties.
• Built integrated marketing campaigns that reduced average days on market from 45 days to 24 days across 70+
luxury listings.
• Created and managed social media campaigns across four platforms, growing the follower base by 70% and
generating 150+ qualified leads.
• Designed email marketing sequences that achieved 66% open rates and 27% click-through rates, exceeding
industry benchmarks.
• Utilised CRM software to analyse client data, improve customer segmentation, and support targeted follow-up
campaigns.
• Implemented SEO best practices, resulting in a 35% increase in organic website traffic

• Evaluated 50+ daily advertisements and user posts on Meta platforms to ensure alignment with community
standards and advertising policies.
• Reviewed and rated Facebook ads and Instagram content for relevance, language, accuracy, and cultural
appropriateness.
• Produced weekly reports on content compliance and user engagement metrics using Meta Business Suite,
helping stakeholders improve ad performance by 10%.
• Provided analytical insights to support targeted advertising performance and improve content relevance

- Provide entry permits for employees to enter the Airport yard, specific terminals, and work area for the company's constructions.
- Facilitating the flow of applications and paperwork to and from various work sites and departments.

-Renewal and issuance of temporary Work IDs and permits.

-Answered employee inquiries regarding health benefits, and salaries.