Chief Operations Officer
Al-Hanaa Group Company
Total years of experience :25 years, 3 Months
Highlights:
• Developed and implemented standardized policies and procedures for administration and project management covering all departments by the end of 2021
• Recruited qualified personnel and automated processes adopting ERP systems to improve efficiency and performance.
• Implemented cost reduction strategies which reduced purchases by 9% and reduced wastage of food and consumables by 16% in catering projects and 9% in maintenance projects in 2021 compared to 2020
• Ensured on time submission of monthly financial invoices for projects by improving effectiveness of the document cycle.
• Successfully collected all defaulted outstanding payments from clients for 2019 and 2020 by completing all procedural and documentation requirements
• Organized and delivered workshops and training programs along with introduction of a financial incentive system which improved efficiency of administrative staff and project supervisors
• Established a dedicated program for monitoring performance of project management, operations and financial management which led to improved efficiency of collection and optimized cash flows.
Responsibilities:
Strategic Management
• Manage all aspects of business operations with overall financial and administrative oversight enabling achievement of business objectives.
• Develop and supervise execution of operational plans ensuring optimum productive utilization of resources of the company.
• Prioritize projects and operations and ensure allocation of resources aligned to overall organizational requirements.
• Coordinate financial management implementing measures to improve efficiency of the financial cycle through effective management of creditors and debtors in short- and long-term windows.
Business Development
• Track markets, conduct regular industry research and analysis to evaluate opportunities and strategically target high margin offerings.
• Identify and conduct feasibility studies of potential business opportunities/projects based on financial and operability parameters to select projects capable of contributing to profitability and growth whilst eschewing risky opportunities.
• Lead the process of following up of validated leads, submission of proposals, negotiation and signing of contracts to driven business growth.
• Build and sustain strong business and customer relationships for smooth and profitable operations.
• Monitor all ongoing operations and projects, evaluate performance, identify variances from plans and budgets to implement improvement plans.
Process Development and Optimization
• Lead and coordinate development and implementation of processes, systems, policies and procedures for various business functional areas.
• Evaluate the effectiveness of the company’s processes, policies and procedures and implement continuous improvement actions to enhance productivity and efficiency.
• Review the company’s internal administrative system to revise and update processes and procedures to improve efficiency and minimize risks.
Human Resources and Staff Management
• Supervise work of officials in the senior management cadre in production, purchasing and sales departments and provide required managerial and administrative support.
• Ensure effective communication of the company’s objectives and priorities across the staff and implement training and incentive schemes to promote commitment to the organization.
• Assess human resources required for operations and projects and drive recruitment, training, deployment and performance management processes.
• Establish the framework for hiring, performance evaluation and promotion of employees to ensure productive and motivated team with required technical and personal competencies.
• Manage annual staff performance appraisals, identification of development needs and implementaion of career growth and training programs.
• Manage all the operations and functions of Haj (MAKKAH - ARFAT - MUNA) and Umrah from the time the pilgrims arrive to the time they depart, working for 2 months every year.
Highlights:
• Launched a new business stream for recruitment of workers for industrial and commercial establishments and domestic workers for families providing incremental growth of 27% in net profits, 2017
• Acquired license and introduced a new business line as management and financial consultants to provide solutions to small and medium enterprises and contributed 30% increase in net profits, 2016
• Finalized agreements with various brands to work as exclusive agents and certified distributors using the existing branch network of the company, drove sales across medical and commercial entities leading to increased sales, 2016
• Obtained license/approval from Saudi Food and Drugs Authority and worked as certified distributor of medical products and supplies of various brands, achieving sales among government and private healthcare facilities leading to 38% increase in profits, 2015
• Led the expansion of the company’s sales network from the Western region to cover all regions of KSA and delivered 125% increase in profits in the first year, 2015
Responsibilities:
• Participated in establishment of long- and short-term business goals and targets as well as in development and execution of associated strategic business plans and budgets.
• Provided strategic oversight to all aspects of product management, marketing, sales, service and customer service to achieve short- and long-term goals related to growth in sales, revenue and market share.
• Built and managed a portfolio with optimum mix of products to achieve maximum sales, revenue and market share.
• Established and sustained an active business pipeline by identifying and validating leads and supporting sales in follow up to achieve high rate of closed deals.
• Identified opportunities for expansion of the company’s product portfolio and liaised with international vendors to finalize distribution agreements.
• Led all aspects of market segmentation, product positioning and pricing along with effective marketing and communication strategies to drive growth
• Managed the creation and execution of high impact marketing campaigns deploying integrated marketing communications to drive business growth and deliver targeted results.
• Monitored business performance in terms of sales, financials, customer satisfaction and growth, identified variances from plans and budgets and implemented corrective and improvement plans.
• Collaborated with cross-functional team in troubleshooting and resolution of bottlenecks, control and optimization of overhead costs and maximization of margins.
Highlights:
• Managed a portfolio of clients and drove sales of the company’s products related to financial leasing contributing to achievement of business goals of sales, revenue, profitability, growth and customer satisfaction.
• Earned award for best sales performance both individually and as a team in 2012/2013
• Was assigned as deputy manager for the Western and Southern regions as well as management of the Makkah Branch, 2013
• Supervised and assisted members of other teams in achievement of predefined company goals and received an award for job excellence, 2012
• Managed a portfolio of clients with total financing of SAR 350 million including personal management of SAR 185 million, 2012
• Attained second rank among 13 competing employees in Jeddah branch in achievement of sales target by the end of 2011 and earned promotion as Team Leader in 2012.
Responsibilities:
• Formulated and executed commercial strategies and supervised the branch managers, to achieve business plans & sales goals by operational & administrative control and service delivery, to meet revenue and market share goals.
• Managed entire loan processing cycle - evaluating loan applications, making credit decisions, and administering loan closings.
• Managed all areas of past due account adjustments, including repayment of delinquent accounts, resolving objections, and identifying alternatives to delinquency, in order to reduce loan losses.
• Prepare and drive internal operations to meet budgeted sales and financial goals, and report to the BOD.
• Oversaw the whole operation of all Makkah City businesses, including employees.
• Examine financials and actual sales vs plan, and engage with operations to alleviate performance bottlenecks.
• Increased the company's ability to compete in the financial market with enterprises of similar level.
• Gained a foothold in major cities, resulting in organic revenue growth; obtained long-term contracts with corporate clients to assure business revenue sustainability.
• Participated in day-to-day operations of the showroom including customer relations, responding to customer queries, product presentations enabling achievement of sales targets.
• Earned recognition award for best sales and profit achievement for 3 years.
• Contributed to the building and maintenance of robust relations with financing companies to offer financing solutions to company’s clients leading to increased sales at branches across KSA.
• Liaised with finance departments of various government agencies followed up on accounts receivable and reduced lost debts by 65% within 2 years.
• Conducted quarterly analysis of markets and competition and provided strategic inputs to the management enabling achievement of short- and long-term corporate goals.
• Managed sales of company products including pre-engineered steel buildings, specialized trailers and precast concrete products.
• Studied markets and competition in Saudi Arabia and presented findings to the management in preparation for entering the Saudi market and decision for setting up a factory in Jeddah or Riyadh
• Supported the international marketing manager in establishment of strategic business plans for the Saudi market.
• Contributed to the development, implementation and updating of pricing strategies to meet the challenges from entrenched players in the market.
• Dealt with development of a distribution network across KSA by negotiating contracts with business partners.
• Developed and implemented operational plans and employee schedules for optimum utilization of resources whilst meeting guest expectations.
• Formulated and executed strategic marketing plans to achieve targets in the corporate sector including domestic and international companies.
• Earned award for achieving 100% occupancy rate during season in the competitive market and delivering highest profits without financial risks.
• Worked in the international marketing section, attended international fairs and signed contracts with several tourism companies in East Asia, Europe and Arab region contributing to 27% increase in occupation rates during the off-season period.
• Joined the hotel and worked in the housekeeping & room service section for 3 months before being assigned as receptionist in one of the six towers of the hotel contributing to achievement of occupancy rate targets. Earned promotion to Front Desk Manager in 2001
Relevant Coursework: Macroeconomics, Principles of Investment, Accounting, Statistical Models, Strategic Management, Financial Markets, Global Institutions, Accounting for Managers, Business Ethics, Organizational Psychology.