Client Solutions Manager / Account Manager
Tiktok
Total years of experience :9 years, 4 Months
Manage and grow post-sale client relationships with assigned accounts
Coordinate with ad ops, product and R&D teams etc. internally to ensure a smooth and successful campaign execution
Work with internal teams to guide inventory allocation
Monitor and analyze ad campaigns, and proactively take initiative to improve results
Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign
Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve advertising offerings
Share marketplace feedback and guide advertising strategy
Support and work with sales team on pre-sale research and pitch
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
Craft Digital Marketing Strategies for assigned projects.
Develop content plan for website, social media & other digital marketing assets.
Structure website landing pages & evaluate user journey.
Activate marketing campaigns on multiple touch points.
Optimize campaigns based on learnings from analytical tools.
Prepare budgets for campaign and effectively utilizing them.
Create brand guidelines and strategies according to client brief.
Prepare holistic reports with results & recommendation.
Steering Launch of new Digital Distribution Channel
Identify & Map User Stories for each product.
Evaluate UX/UI screen designs.
Setting up Dashboards for Analytics and Decision Making
Develop Content relevant to Product Information.
Devise Digital Marketing Strategies.
Digital Media Planning and Buying Across Social Media, Direct Publishers, Google & Programmatic
Manage Campaign Operations Viz. Setting up campaigns, Briefing Suppliers etc.
Creative & Content Consultation to Client.
Analyze Campaigns via Google Analytics, Hoot suite, respective SM Channels ads dashboard
Optimize Campaign’s towards set KPI’s
Prepare Holistic Reports and Provide Consultation to Client.
Source and On-board New Digital Partners/suppliers
Perform Digital Marketing Tasks
Plan, launch, optimize campaigns across Google Ads Products, Social Media & Email Marketing
Design and dispatch daily Newsletters and app push notifications.
Track & Measure campaign KPI’s through Google Analytics and third-party marketing tools.
Push App downloads via Apple Store and Google Play and optimize CPI.
Manage website merchandising.
Budget Management & Forecasting
Saudi Arabia
Social Media Management
Design monthly social media content calendar of clients.
Schedule SM post as per approved calendar.
Design and execute paid social media campaigns.
Social Media Analytics via Hootsuite, Social Bakers and Sprout Social.
Business Development
Product Development Management
Liaise with Account Manager to identify and reach potential customers.
Market Research and Analysis
Sketch marketing plans
Develop and Evaluate business proposals.
I have done 1 internship with Bates CHI & Partners and multiple academic projects in my 2 years of full time MBA.
I have done two internship project for the period of 2 months in each in Marketing Domain.
