خالد يوسف شدوح

+ Promoted fo lead end-to-end marketing and support commercial strategy for fresh
impulse categories (pastries, cakes, salads, sandwiches).
« Launched 10+ cake innovations, improving speed-to-shelf by 20% and portfolio
contribution by 14%.
« In charge of $1.4M A&P spend, delivering with focus on 3x ROI and 11% category
growth targets.
+ Optimized demand planning (+15%) and unified sales/frade/category functions.

+ Launched 42 bakery/protein SKUs supported by category-dfiven GTM activations.
« Trained 50+ field force on execution tools (SOH, strike rate, retums, basket size efc).
+ Managed $1.43M marketing budget with consistent margin retention
+ Led market research for 13 NPD projects and rebranded 500+ touchpoints.

+ Managed Acqua Di Parma, Loewe, Amouage. Chopard, and Mancera portfolios.
« Exceeded annual brand targets by 10-18%.
+ Owned A&P budgets, forecasts, stock planning, and staff development & training

«+ Opened 8 digital accounts and developed 4 info key accounts.
« Successfully directed Gigi x Maybelline exclusive launch with Boutiqaat, resulting in 17
out of 28 SKUs OSS in first 3 hrs. of launch.
« Reduced item fulfilment fime by 1.5 days via SOP design.
+ Maintained digital consistency across brand platforms.

« Led 75-person team fo double-digit growth for 3 years.
« Improved forecasting accuracy (98% fill rate) and reduced float by 12.5%, roughly
430K KWD.
«+ Opened 25+ new profitable accounts.

• Major Achievements:
+ Achieved 400+% sales growth in 3.5 years: never missing sales target.
« Opened Duty Free retail concept and perfume shop from inception until fully
operational. Break-even within 1.5 yrs.
+ Developed multiple SOPs, many of which were adopted through out That Alsalasil
Group regional retail operations.

• Successfully managed the sales team of 18 staff members and over 20 company

representatives effectively balancing the different promotion implementations.

• Achieved shop monthly sales targets over 90% of the time and Sephora exclusive brand

targets every month.

• Consistently achieved Top 10 best Sephora sales locations at the Kuwait branch (in The

Avenues Mall) among over 1700 Sephora locations world wide

• Collaborated with the supervisor team that oversaw Sephora during its renovation from

475 Sqm to 970 Sqm

• Implemented proper staff coverage and handled staff relations

• Developed SOPs for the storage area and security measures to minimize damages and

stolen goods

• Balanced cash tills and handled customer relations

• Developed staff in effort to optimize offerings and drive sales

• Maintained and strengthened positive relationships with brand managers and suppliers.

• Assisted the General Director/Partner

• Maintained all aspects of property management contracts for the company

• Provided excellent service to prospective clients and current clients on locating housing, contracts, liaising between parties, and finalizing deals

• Managed an office and staff of 7 members in absence of the General Manager

• Researched the market to better position company offerings

• Dealt with clients ranging from private citizens and expatriates to defense contract

companies and embassies

Taught all types of English based courses to students of all ages and positions.

Fulfilling customer orders and making sure the shipments are going to the correct places.