Brand manager
Wahran
Total years of experience :15 years, 10 Months
Brand Manager -Perfumes (Acqua De Parma, Amouage,
Chopard, Elie Saab, Loewe)
• Responsible for all operations related to E-• commerce clients.
Highlighting opportunities, opening and developing accounts, creating SOPs,
negotiating and implementing yearly marketing plans.
• Maintain division digital library to insure uniformity in marketing implementations.
• In charge of all digital marketing, promotional activities and launches.
• Insure full assortment availability on all digital platforms.
• Develop SOPs inline with top managements vision in order to achieve operational
excellence and reliability
• Execute business analysis and reporting to brand principle measuring brand
performance, opportunities, setting local market strategies
• Major Achievements:
Developed and implemented entire warehouse receiving, invoicing, delivering,
and maintenance SOPs.
• Opened 8 new e-commerce retailers accounts.
• Led 5 member sales team and 70+ Beauty advisors, in line with BA manager, to apply
the commercial business strategy and meet targets.
• Proactively involved in a joint company-strategic account planning process that
develops mutual performance objectives, financial targets, and critical milestones.
• Monitor the sales team KPIs and address constant staff development opportunities.
Developing relevant soft and hard skill sets.
• Set yearly and monthly product forecasts insuring healthy sell-able stock levels in
coordination with supply chain.
• Manage marketing budget spending to achieve sales targets and reach necessary
ROI KPIs for the A&P budget.
• Initiate and develop promotional marketing strategies and lead the execution of the
plans with sales team and trade marketing.
• Align with other company divisions to maintain KPIs (Supply chain, warehouse,
trade marketing, accounting)
• Proactively gather market data in order to adapt and capitalize on opportunities.
Responsible for setting yearly sales targets, A&P spending, and maintaining P&L, and
price structures.
• Major Achievements:
Managed to achieve the L'Oreal ME best practice in customers stock levels, while
achieving yearly sales target 3 years running.
• Guided sales team to double digit growth 3 yrs in a row
• Opened over 25 new profitable accounts.
• Successfully managed a team of fifteen staff-members who operated three 24-hr a day shops
• Designed and managed the installation of a new perfume and cosmetics shop
• Negotiated contract terms with suppliers and distributors for perfumes and cosmetics
• Increased Duty Free annual shop revenue by 29%
• Developed and implemented SOPs, which were later used as company standard for all shops
• Operated three shops and successfully dealt with the following aspects: ordering, merchandising, shop management, and staff training
• Coordinated with civil aviation, property owners, Kuwait defense forces, and management to ensure shop standards, safety regulations, and airport standards
• Improved the processes and policies to better support management reporting, information flow, business process, and organizational planning
• Successfully managed the sales team of 18 staff members and over 20 company
representatives effectively balancing the different promotion implementations.
• Achieved shop monthly sales targets over 90% of the time and Sephora exclusive brand
targets every month.
• Consistently achieved Top 10 best Sephora sales locations at the Kuwait branch (in The
Avenues Mall) among over 1700 Sephora locations world wide
• Collaborated with the supervisor team that oversaw Sephora during its renovation from
475 Sqm to 970 Sqm
• Implemented proper staff coverage and handled staff relations
• Developed SOPs for the storage area and security measures to minimize damages and
stolen goods
• Balanced cash tills and handled customer relations
• Developed staff in effort to optimize offerings and drive sales
• Maintained and strengthened positive relationships with brand managers and suppliers.
• Assisted the General Director/Partner
• Maintained all aspects of property management contracts for the company
• Provided excellent service to prospective clients and current clients on locating housing, contracts, liaising between parties, and finalizing deals
• Managed an office and staff of 7 members in absence of the General Manager
• Researched the market to better position company offerings
• Dealt with clients ranging from private citizens and expatriates to defense contract
companies and embassies
Taught all types of English based courses to students of all ages and positions.
Fulfilling customer orders and making sure the shipments are going to the correct places.
-A Bachelors degree in Business with the focus on Marketing and Advertising. - Also completed 1 year at the University of Cincinnati, Ohio, USA with a Major focus in Business Administration and a minor focus in Real Estate.
High School Diploma from Lakota West High School in West Chester, Ohio, USA