Senior Director
Zain
مجموع سنوات الخبرة :14 years, 11 أشهر
2014-2015: Senior Director - Innovation, Broadband & Devices
Zain, KSA
Leading cross-functional transformation of traditional services towards segmented and diversified digital services. Building Innovative partnerships and in-house capabilities to boost revenues, brand equity and margins.
Transforming Devices processes, systems and people to enhance market share, performance and profitability.
2012-14 Senior Consultant Mobily, KSA
Providing expert advice and consultancy on the marketing of FTTH, IPTV, Smart Homes and OTT products for a leading telecommunications provider. Conducting comprehensive analysis and review of market and competitor activities and developing the product roadmap for the company. Overseeing the entire product lifecycle across multiple programs, from initial concept through to product launch. Managing and motivating the consultancy team in addition to delivering sales and customer service training to the staff team.
2012 Senior Advisor Vodafone Group
Undertaking the role of Advisor to Vodafone Group, as part of a joint venture with STC, to develop business within the SME segment. Joint venture agreement negotiation. Completing thorough market research and competitive benchmarking in order to deliver products and services roadmap, which fully meet the needs of the target market. Delivering expert advice on brand development and positioning in addition to developing high impact sales, marketing and customer care strategies.
2010-11 Marketing Director - Mobile Broadband, B2B, Products & Innovation Zain, KSA
Leading the turnaround and transformation of the existing B2B and Mobile Broadband business. Formulating and implementing innovative advertising and marketing strategies to enable competitive edge. Recruiting, leading and developing the marketing team.
2009-10 Business Transformation and Strategic Initiative Director Zain Group, MEA
Responsible as Project Lead for a $1bn group wide initiative, from initial assessment and planning stages through to project execution across all Zain OpCo's. Completing market and competitor research and developing project implementation plans. Exercising robust risk management and control, in addition to completing a range of financial management duties, including sales and revenue forecasting. Working closely with OpCo's CEO's to ensure the achievement of business targets, application of best practice and knowledge sharing.
Directing the transformation of the business in full alignment with Group strategy. Strategically developing key business functions including marketing, sales/distribution, customer care, technical and IT. Driving organisational and cultural change, ensuring smooth post-acquisition integration, top-line growth and cost optimisation.
2006-09 Planning & Optimisation Director Zain, Nigeria
Playing a pivotal role as Planning and Optimisation Director, with responsibility for leading and directing a major network expansion plan. Accountable for budget management and control as well as the implementation of Geo-marketing based planning, network performance teams and processes. Leading and developing a team of 150 staff.
Earlier Work Experience
Technical and Project Director, Zain/Celtel DRC (2003-2006); Celtel Gabon (2002-2003); Celtel Niger (2001-2002); Celtel Burkina Faso (2001); Celtel Guinea Conakry (2000); Project Manager, Secotem French Guyana (1999-2000)