Marketing Analyst
AXA Middle East
Total years of experience :11 years, 6 Months
• Led the development of the social media and digital strategy for the year 2020 and recommended the same to the executive committee.
• Managed internal and external communication, assisting the communication manager in drafting circulars and promoting new product/service launch.
• Drafted the data collection procedure to ensure data integrity. Procedures included client database.
• Aided the IT department in the planning, defining, designing and testing phases for the implementation of the new CRM system. (Microsoft Dynamics)
• Analyzed marketing metrics to gauge pricing and identify cause and effect relationships.
• Developed and optimized the client database through the implementation of data cleansing.
• Co-handled the complaints department which led to a decrease in post-service customer dissatisfaction.
• Collected and analyzed data on customer preferences, demographics, buying habits and needs in order to better identify market potential and factors influencing product and service demand.
• Conducted market research such as benchmarking and on-site visits to help in ensuring AXA ME stays on top of the market in terms of innovation and advancements.
• Evaluated target demographics, appropriate distribution channels and marketing outlets.
• Launched two customer enhancing hallmarks which enhanced satisfaction rates of motor policy holders and fire policy holders alike.
• Hosted the Voice of Customer and Voice of Distributor campaigns to ensure customer and distributor satisfaction.
• Set workflow for internal marketing activities through standardization of processes in order to avoid discrepancies and improve on all fronts.
• Optimized Bancassurance product and servicing by partnering with BankMed on product inception/modification.
• Attended conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services.
• Measured the effectiveness of advertising, marketing and communications strategies by setting and following up on KPI’s and KRI’s.
* Internal and external copywriter for all communication ( Online ads/brochures etc..)
* Set marketing strategy from 2014 to 2020 with high emphasis on digital communication
*Took charge and launched social media channels
*Coordinated events/sponsorships
*Updated website design + content
*Handled content creation through photography/videography of products and services
AXA MIDDLE EAST; MARKETING INTERNSHIP
July 2012 - September 2012
MAZEN WORLD DBAYEH; Electronic Sales Representative
September 2010 - January 2012
NOTRE DAME UNIVERSITY BA Business Marketing Fall 2010 - Spring 2014
COLLEGE MARISTE CHAMPVILLE - DIK EL MEHDI Diploma in General Sciences (SG) Sept. 1995 - July 2010 COMMUNICATION Expert in English, Arabic and French Good at Spanish