Senior Marketing Manager
Trade Links & Services
Total years of experience :14 years, 0 Months
Overhauled the company's marketing literature, brand identity and developed networks with end-user for projects from OETC, MZEC, RAEC, MJEC, MEDC, DPC, RCA DIWAN.
Performed through market research and competitive analysis to understand and effectively communicate the company's value proposition.
Drove marketing initiatives to increase online and social media visibility and enhance product positioning for sales and pre-sales process.
Analyzed the past 3 years P&L for all teams to introduced New products lines, Understand Customer Segmentation, and aligned sales process
Created and led the Customer Relation Management Trigger Team to develop a pipeline based on customer insights and data analytic's.
Negotiated and reached an agreement with Manufactures in Mechanical and Electrical Manufacturing for a distribution license.
Identified areas needing improvement and offered real solutions.
Achieved cost-effective procurement outcomes by establishing strong relationships with vendors and partners, and negotiating well.
Gathering market intelligence and working with the Marketing Manager to analyses results in relation to the marketing plans, competitor, and other forms of market analysis.
Complete sales and estimation support for qualifying to tendering and obtaining commercial proposals request from bidding EPC.
Led the digitization initiative in the commercial division, delivered the SAP Hybris Cloud in 3 months.
Conduct evaluation of bids in collaboration with the sales department, consultants, for analyzing conversions, lost orders, and market share.
Oversee and monitor progress and completion of bids to EPC for high‐profile end-users including Saudi Aramco, Shell Refinery, Sadara Chemical Company, ADNOC & KNPC
Creating marketing campaigns and working with the company's external agency to see them executed.
Preparing, planning, and project managing the publication of all marketing material to maximize promotion.
• Gathering market intelligence and working with the Marketing Manager to analyses results in relation to the marketing plans, competitor and other forms of market analysis
• Complete sales and estimation support function in qualification for tendering and obtaining commercial proposals request from bidding EPC
• Conduct evaluation of bids in collaboration with sales department, consultants, for analyzing lost orders and market share
• Oversee and monitor progress and completion of bids to EPC for high-profile end users including Saudi Aramco Shell Refinery, Sadara Chemical Company, ADNOC & KNPC
• Creating marketing campaigns and working with the company's external agency to see them executed
• Preparing, planning and project managing the publication of all marketing material to maximize promotion
KEY ACCOMPLISHMENTS:
• Generated a contractual frame agreement of 50, 000 MT from Ma’aden, reporting for internal and external stakeholders, currently in the start-up/commissioning stage and expected to be operational by mid-2017
• Participated in the 145 prequalification effort for Hidada & products, including Structural Steel, Process Equipment, Modular Process Plant, and SKIDS
• Indexed contact base and network of 400 acquaintances in line of business under SAP Sales and Distribution Model as power user
Directed activities for several projects simultaneously, including providing resources and creative support, administering contracts and design concept & packages, setting-up project schedules, supervising progress, delivering final project identity and creative literature, and conducting close-outs.
KEY ACCOMPLISHMENTS:
• Managed installation of 31 brand identities and literature and communication material, with 14 advanced projects completed ahead of schedule
• Preparing marketing collateral for the corporate relations activities, preparing PowerPoint presentations for client brand identity complications
• Analyzing, reporting, giving recommendations and developing strategies on how to improve quality and quantity for internal business processing and for client branding
• Involved in employee selection, career development, succession planning and periodic training. Working out compensations and rewards
• Identified, booked, designing and tracking advertising for the brand such as Saudi Chemical Company, Sumou Real Estate, Arbah Capital, Tamkean Real Estate, Tasnee Petrochemical
• Liaison with the agency, designers and printers (in-house and external) with proofreading, copy writing, editing copy and information collection
• Organized an event called ‘investmen’ at Dammam Chamber of Commerce gala lunch, A forum on current investment models in real estate business
Led a team in coordinating the preparation of the RFP’s for EMEA and Asia Pacific Planned and controlled content for proposals in financial environments, analyzing and meeting sales manager needs for successful bidding.
KEY ACCOMPLISHMENTS:
• Increased productivity by more than 30%, creating detailed business plan and process documentation (DP2AD).
• Spearheaded and won bids for a Government fund RFP on 3/3/2008, stimulating the transition for 2009. A central bank on 30/7/2008, providing an estimated profit of 5% on custody and 12% on reporting
• Successfully transitioned the RFP writing account from London office to Bangalore with a 38 % success rate on bid submission, 4 % higher than the London team with 7 years of experience.
Handling business communication with corporate, discussing the objectives, target market, brand positioning through brainstorming sessions.
Briefing the development department with all client requirements and follow up on successfully achieving them.
Follow up on accounting department to finalize payment and close account and handing over the apartments to the clients.
Attended multiple property exhibitions both domestic and national.
Assisted in creating exclusivity proposals to be delivered to developers and Corporate
Assist clients with renting, purchasing, and selling property.
Study property listings to become familiar with properties in the market.
Review trade journals and attend staff and association meetings to keep informed of market conditions, property values, and legislation which would affect the real estate industry.
Accompany prospects to property sites, quote purchase prices, describe features, and discuss conditions of sales or terms of lease.
Draw up real estate contracts, such as deeds, leases, and purchase agreements.
Assist buyers and sellers in obtaining pertinent information or services, such as finance, maintenance, repair, or obtaining an appraisal.
Go on sight to obtain pictures and measurements of rooms, doors, windows, or any other specified area for inclusion in clients requirements, advertisement and real estate booklets listing description of property.
Preparation of closing statements, registration, overseeing signing of legal documents, disbursement of funds, and confirming financial closing activities.