Communications Account Director
BPG Kuwait
مجموع سنوات الخبرة :16 years, 0 أشهر
At BPG Kuwait, juggling numerous projects with a holistic communications perspective is my key strength. In light of the rapid emergence of social media, my role as a communications professional focused on planning my clients’ strategies to combine Public Relations, Social Media, and Advertising (integrated marketing communications).
Key Responsibilities
• Senior client council
• Strategic planning
• Pitching and winning new business
• High level media relations
• News releases, publications content and speech
writing
• Mentoring junior staff
• Media / crisis communications/ public speaking
training for senior level executives
Clients:
- Al Salam Palace Museum (Amiri Diwan project)
- YIACO Medical Company
- Boubyan Capital Investment Company (subsidiary of Boubyan Bank)
- Azadea Group (Bershka, Decathlon, Oysho, Tezenis, Paul Arabia)
- Tamdeen Group (Hotic & Yargici)
- ThreeSixtyStyle - subsidiary of Tamdeen Group (MCM Worldwide, Gucci, Saint Laurent, Bottega Veneta)
- Four Seasons Hotel Kuwait at Burj Alshaya
- The Avenues Mall (Al Rai Real Estate)
- DHAMAN Health Assurance
- GOFSCO (Gas & Oilfield Services Company)
- Behbehani Motors (Volkswagen and Porsche Centre Kuwait)
- RSM Albazie & Co.
- M.H. Alshaya (premium dining and fashion brands)
- Alyasra Fashion (Jimmy Choo, KENZO, Max & Co.)
At Ogilvy PR, I was spearheading the PR discipline in the Kuwait office while leading and inspiring the agency’s PR team.
Key Responsibilities:
• Managing and providing strategic PR counsel to all
clients across all industries
• Maintaining and expanding relationships with
existing clients
• Leading, developing, and managing new business
pitches
• Developing clients’ corporate strategies and to
enhance and build on their corporate objectives as
well as their brand growth
• Developing crisis communications strategies
Clients:
- Burgan Bank Group
- Jazeera Airways
- Nissan & Renault Al Babtain Group
- EQUATE Petrochemicals
- ASAR Al- Ruwayeh and Partners Law firm
- IBM
- Huawei
- Marriott Hotels
- Mutawa Alkazi
- Gulfnet
- Al Muzaini Exchange Company
- Novartis
- Patients Helping Fund Society
- Sanofi
- Al Muhallab Mall (Wafra Real Estate)
Worked as part of a strong PR team to drive public relations activities and ensure the adherence of strong messaging at all times.
Key Responsibilities:
• Planning and executing PR events, including press
conferences and promotional events.
• Participating in new business proposals.
• Spearheading the media relations discipline (with a
strong focus on business media)
• Proactively generating coverage to promote work
and impact
• Drafting or editing content: speech writing, media
relations and full briefing documents/support
materials
• Keep track of emerging trends within the sector
Clients:
- Gulf Bank
- VIVA Telecommunications
- United Real Estate Co.
- Starbucks Middle East
- Kuwait Shell
- Adidas Middle East
- OSN
- LG
- Al Zanki Enterprises
- Al Tayer Group (Emporio Armani, Coach)
-Sky News Arabia
PR Executive (dedicated to Wataniya Telecom - now Ooredoo)
- Manage client’s public relations
- Make sure programs are created to match public attitudes, ensuring an organization is publicly embraced.
- Develop cost estimate of press releases published.
- Plan PR events, conferences and sponsorship opportunities.
- Develop Wataniya’s annual PR roadmap.
Marketing Coordinator
- Acted as a link between Agency and client.
- Prepared monthly advertising campaigns for various clients.
- Familiarized with clients’ major products and services.
- Overseeing advertising campaigns.
- Determine and communicate the customer’s advertising needs to the rest of the agency
- Organize the creation, planning, implementing, and producing of ad campaigns.
Event Coordinator
- Planned and organized along with the Event Manger the launch of the New Infiniti FX 2009 at the Kuwait Infiniti IREDI Showroom.
- Planned and organized along with the Event Manager the Infiniti FX 50 test drive event.
- Planned and organized along with the account manager the Nissan SUV test drive event.
- Planned and organized the annual Gala event for Etihad Airways.
- Organized the Wataniya Telecom Blackberry launch campaign.
- Handled the Wataniya Telecom Youth Program launch event.
- Assisted the execution of Wataniya Telecom’s 10th anniversary event.
- Organized the execution of Wataniya Telecom’s Backstage service
- Planned and executed Wataniya Telecom’s Backstage event hosting NE-YO.
- Planned and Executed Wataniya Telecom’s Give Kuwait campaign and conference.
- Proposed a hand full of event suggestions from A-Z to various clients and projects.
Clients:
- Wataniya Telecom
- FASTtelco Telecommunications
- Al Salam International Hospital
- Etihad Airways
- Shiik Hotel & Resort (Kuwait)
- Nissan and Infiniti Al Babtain
Graphic Design Internship
• Designing company logo’s
• Developing any artwork necessary for the clients