Research Executive
Nielsen
مجموع سنوات الخبرة :9 years, 11 أشهر
• Servicing Multinational clients like Unilever and PMI for Retail Audit data and Store Observation studies; preparing monthly sales, distribution and lost sales trackers, presentations and troubleshooting their queries on data.
• Worked on a several deep dive analyses providing comprehensive in depth market and category insights including:
o Cross category analyses to build distribution synergy in rural market
o Penetration driving SKUs & conversion towards value
o Hair Care Innovations and disruptive practices
o Collaborated with Consumer insights team to extrapolate different data sets of Brand perception, Consumer base, Switching & Awareness data on Retail audit to deliver succinct & actionable insights to client.
o Other analyses include: Rural opportunity Analysis, New Launches, Promos, Share Gain/Loss, Brand Reviews, Illicit brands life cycle and disruptive innovations ensuring client satisfaction and enabling them to design effective retail strategies
• Staying up to date with Nielsen products, services and applications which includes and trained clients and new hires. This Includes:
o Retail Audit and its application (Nielsen Answers Desktop)
o Store Observation trackers and its portal (Retail Plus)
o Retail Census & its portal (Trade Dimensions)
o Advance Analytical Consultancy
• Effectively communicating with clients to negotiate existing and new business opportunities.
• Closely working with clients to track down and utilize market opportunities/gaps
* Conducted market research to gauge consumer perception on dish washing detergent
* Oversaw BTL activity of ‘Lemon Max Ultra’ being conducted in Karachi at the time
* Proposed a Door-to-Door-Sales activation plan for Lemon Max Liquid
Accounts Management
* Served as a part of the British American Tobacco account management team
* Actively coordinated with clients & proposed plans for Gold Flake internal branding projects
* Negotiated with vendors on certain media releases and graphic designing projects
* Part of project for optimizing operations and developing database management system specifically designed for efficient supply chain, inventory and human resource management.
- Member of Market Research Club at Karachi School for Business and Leadership. - Part of 2-member design team for KSBL Graduate Directory 2014 & 2015 - Served as Director Media and Marketing in KSBL SiMERGE 2015. Final Year Project: LOREAL PAKISTAN -Understanding consumer attitudes, behavior, purchase cues & buying patterns of Garnier Men (Loreal) product line Market Research Project: NAHEED SUPERMARKET - Conducted research on ‘Purchase behavior and factors leading to impulse shopping’ for Naheed Super Market, 2013
- Media and Publications head in BUMUN (Bahria University Model United Nations Conference) - Event management: Organized 'Desi Beats' in Bahria University Karachi Campus - Volunteer work with DAWN in 'All about Lifestyles' and 'Fueling Pakistan' Expo ACADEMIC PROJECTS: - Worked on a research, “Factors affecting the rate of corruption in Pakistan” - Worked on a Market Research, “Energy Drinks In Pakistan: Its awareness and usage” - Worked on a Social research “Are they really special?” (related to special children) - Consumer Behavior project; made an introductory Ad and report on “Delta Y Café”. - Few Database projects on Microsoft Access. - Various presentations in the subjects of International Relations, Pakistan & Islamic studies, Human Resource management, Business Law, Software Application in Business, Business Ethics, Marketing and a few more.