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Khuloud Alhoreby, ORGANIZATIONAL EXCELLENCE, STRATEGY LEAD

Khuloud Alhoreby

ORGANIZATIONAL EXCELLENCE, STRATEGY LEAD·Jeddah Central Development Company,

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 11 years, 8 months

ORGANIZATIONAL EXCELLENCE, STRATEGY LEAD

January 2024 - Present

Jeddah Central Development Company,

Jeddah, Saudi Arabia

January 2024 - Present

• Establish and maintain a framework aligning organizational initiatives with Vision 2030 objectives and Vision Realization Programs.
• Lead the Organizational Excellence assessment cycle across business lines, including planning, assessor coordination, evidence evaluation, and
reporting of strengths and opportunities for improvement.
• Assess and score OE processes and capabilities against defined excellence criteria, determining maturity levels and identifying gaps to support
targeted improvement initiatives.
• Coordinate with business lines to translate assessment outcomes into structured action plans and monitor implementation progress to support
continuous organizational improvement.
• Conduct current-state assessments and process mapping while defining governance roles using RACI/WALCI matrices.
• Develop and maintain the Organizational Excellence Manual and supporting governance documents to standardize excellence practices across
the organization.
• Develop performance monitoring dashboards and reporting mechanisms to track strategic initiatives and organizational performance.
• Support the development and rollout of corporate programs and cross-functional initiatives that enhance organizational capabilities.
• Develop and deliver structured performance and assessment reports to leadership to support informed decision-making and continuous
improvement initiatives.
• Conduct awareness sessions and guidance for process owners to strengthen understanding and application of organizational excellence
frameworks.

Company industry:
Construction & Building

PRICING STRATEGY SPECIALIST

July 2020 - April 2026

Saudi Airlines,

Jeddah, Saudi Arabia

July 2020 - April 2026

• Responsible for setting pricing strategy across SV network.
• Monitor, analyze, communicate & efficiently respond to competitive fare actions & market practices.
• Understand & analyze market dynamics, consumer price sensitivity & market demand.
• Develop traffic, yield & revenue evaluations for various prices scenarios for each cabin.
• Revenue Stimulation in each segment (corporate, leisure, VFR, ...) while abiding to GACA regulations.
• Play a vital role in transformation projects as a project manager of upgrades.
• Create dashboard to monitor the performance of flights / corporates agreements.

Company industry:
Airlines
Job role:
Administration

FUTURE PIONEER

January 2019 - April 2026

Saudi Airline,

Jeddah, Saudi Arabia

January 2019 - April 2026

An extensive training program to develop pioneers with courses related to aviation, finance & soft skills needed in leadership positions

Company industry:
Airlines
Job role:
Teaching and Academics

INTERNATIONAL PRICING STRATEGY TEAM LEAD

September 2023 - December 2023

Saudi Airlines,

Jeddah, Saudi Arabia

September 2023 - December 2023

• Aligning departmental goals, processes and resource allocation with the organizational strategy.
• Planning, implementing and managing proposed recommendations and projects
• Ensure projects and tasks are completed on time.
• Guide team members in pricing techniques, sharing the knowledge & providing feedback & motivation to reach revenue goals.

Company industry:
Airlines

FINANCIAL PERFORMANCE SPECIALIST

November 2017 - December 2018

The General Authority of Meteorology & Environment Protection,

Jeddah, Saudi Arabia

November 2017 - December 2018

Responsible of invoice processing of (remediation & restoration project) of environmental issues after Gulf War II, at project management office.
• Verify data accuracy, including prices and quantities, to ensure project compliance.
• Manage contractor and consultant invoices using Excel and Smartsheet, ensuring accuracy and timely payments.
• Develop and maintain dashboards to monitor program performance, providing actionable insights for project stakeholders.
• Prepare detailed financial summaries and reports for submission to the Ministry of Finance.

Company industry:
Safety & Environment

OPERATIONS SUPPORT SPECIALIST

May 2011 - May 2014

Disabled Children Association,

Jeddah, Saudi Arabia

May 2011 - May 2014

• Prepare comprehensive reports to guide decision-making processes
• Manage stakeholder communications and events coordination.
• Streamline administrative workflows to improve operational efficiency.

Company industry:
Other Healthcare Services
Job role:
Support Services

Education

King Abdulaziz University

December 2017

December 2017

Master's degree, Business Administration

Saudi Arabia

King Abdulaziz University

December 2010

December 2010

Bachelor's degree, Business Administration

Saudi Arabia

Skills

BUSINESS ANALYTICS
Expert
BUSINESS ANALYTICS
Expert
COORDINATING
Intermediate
COORDINATING
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Strength Finder
Project Management Professional
Boosting Innovation and Service Culture Program
Leading Under Uncertainty Program
TQM & Lean Six Sigma
Strategic Planning Program
Training Programs
Foundation in Managerial Accounting
Financial Analysis
Diplomas & Training Programs
Deregulations, Alliances, Strategic Partnership & Frequent Flyer Programs
Airline Ancillary Revenue
Network, Fleet & Planning
Airline Leading Practices & Cost Reduction Strategies
Passengers Fares & Ticketing
Business Analytics
KAQA Certified Assessor
EFQM Certified Assessor

Hobbies

  • Strategic thinking & problem solving (e.g., case studies, business simulations) Continuous learning
    Led OE assessments and improvement plans Established OE framework and governance Built dashboards for data-driven decisions Improved processes through mapping Led pricing strategy and revenue optimization Developed analysis models and dashboards Managed transformation projects Progressed to team lead