DIGITAL MARKETING DIRECTOR
Wunderman
Total years of experience :23 years, 5 Months
- Lead a 25 resources team (Digital/Social/Data/Marketing)
- Plan the regional marketing strategy in line with corporate guidance and global engagement programs and allocate budget accordingly.
- Oversee the development multiple campaigns to increase customer touch-points and leads qualification.
- Orchestrate cross-channel marketing efforts to transform paid media traffic, events, mobile apps, websites, email campaigns, social media, CRM, apps, bots and innovative multi-platforms into leads conversions and sales revenue.
- Regional go-to expert for digital technologies used across accounts interacting with internal stakeholders and external vendors to push business forward.
- Leading Data Analysis to adjust PPC/AdWords/Social media activities optimizations with programmatic testing innovative solutions for a better ROI.
- Reallocate media budget spends according to performance.
- Redefine content strategy in hand with PR/Communications teams.
- Facilitate corporate guidelines implementation in our local assets.
- Measure and report performance of all digital marketing activities against KPIs.
- Identify market trends and insights to optimize performances.
Accounts: MICROSOFT - FORD
- Digital operation lead. Created and managed digital marketing processes for Microsoft and Ford digital transformation.
- Built a 25 interconnected resources team in Beirut (Digital execution and Social), New Delhi (Data and Analytics) and Prague (Banners production) to establish the Marketing Service Center (Digital Transformation) for the development of Microsoft and Ford account across MEA and France with a client satisfaction rate higher than 95%
- Managed clients, setup and controlled P&L.
- Developed innovative marketing activities thru new and connected digital platforms.
Accounts: MICROSOFT - DANONE
Managed multi-faceted interactive digital marketing projects and initiatives. Achieved each strategic campaigns with experience, adaptive ability, and time management skills. Ensured projects were effectively resourced and managed relationships with internal and external contributors.
Accounts: L’OREAL
In charge of the L’Oréal Corp web portal and L’Oréal Paris brands digital campaigns with the development team, planned and implemented all digital projects, defining goals and deliverables, allocating tasks and resources, controlling quality, budget and timeline.
Accounts: L’OREAL PARIS - PFIZER
Web developer for L’Oréal e-commerce website and Pfizer Corporate portal
–
–
–
Program (Automation,