Head of Corporate Services
Asteco Property Management LLC
Total years of experience :17 years, 2 Months
Heading up the Commercial team which includes monitoring the leasing performance in Asteco managed properties.
Providing Tenant Representation services to multinational clients.
Business Development to create brand awareness and bring new business to the company.
Provide market analysis on Commercial properties in Dubai.
• Providing Tenant and Landlord representation from overseas multinational clients.
• My main area of focus is the API Trio building an exclusive development with Asteco, our remit is to attain full occupancy of the building by the end of 2014.
• Sourcing tenants through media campaigns and cold calls
• Producing detailed reports for the landlord and senior Management on occupancy levels, clients and lead generation.
• Using a strong network of brokers to raise the profile of the API Trio Building
Achievements and Successes
• Sourced office space for Major International clients such as Facebook, Accor, Linkedin, Amgen and Aveva Solutions.
• Since joining the company I have leased over 100, 000 Sq Ft of commercial space.
• Consistently meet and exceed monthly and quarterly commission targets.
Role Specifics
• Assisting Investors in leasing out their properties to local and international businesses
• Building strong relationships with brokers and multinational companies
• Sourcing tenants through social media campaigns
• Heading up the marketing strategy for a new product launch, including budget analysis, target markets and corporate events.
• Preparing detailed reports on inventory and projected lease figures for 2012.
• Completing detailed Marketing analysis on competitors and Commercial Real Estate trends.
• Identify and develop potential business opportunities to meet tangible objectives and targets for growth, to maximize and sustain revenue and profitability.
• Develop Sales and Leasing plan to identify new clients and negotiate with prospective tenants to maximize income in line with the business plan
• Manage the Sales and leasing process of properties and achieve full occupancy with advertising, marketing and signage activities
• Direct and review the continuous improvement of Leasing and Sales practices taking into account international best practices
Achievements and Successes
• Leasing leads and closures have doubled through highly developed negotiation skills and a willingness to go above and beyond the call of duty
• Secured Offices for our Muilti National Clients that include British American Tabacco, Seadrill, Geurlain, Transocean
• Over 200, 000 Sq Ft of commercial space leased across 3 developments
• 45 million AED revenue generated from sales in leasing in 2012
Role Specifics
• Responsibility for payment acquisition due to strong client relationships and developed negotiation skills
• Designed and implemented the new company website. Selecting images from a large database and drafting text for home page and sub pages. Full content management and continued management of website
• Relocation and management of clients from unfinished projects to completed offices, via the implementation of a new property payment scheme involving consolidation of funds and joint ventures.
• Assisting clients in establishing new business in Dubai (providing clients with details of license requirements from master developer. Full business relocation assistance, advising clients on application and submissions).
• Property Inspections, snagging and handover of units.
• Market research on local and international commercial property (comparative research on current prices in Dubai and top ten global business locations. Monitoring market competitors, meeting with leading property managers actively keeping abreast with international market conditions)
• Assisting with leasing and sales (although not my main role within the company, using my global contacts to boost sales and leasing)
• Launching a new marketing campaign through email and SMS (advertising available inventory though mass email and SMS campaigns to increase brand awareness locally and internationally to drive sales)
Achievements and Successes
• Collection of over AED 200 million from outstanding balances owed from sales.
• Successful relocation of clients from incomplete properties into completed properties.
• Signing clients onto a lease to own scheme, one of first companies in the region to offer this service.
• Successfully assisting in the registration of 30 international businesses in 2011.
• Creating a new Property Management team (offering services for clients/ owners who live outside of the UAE. Including cleaning, maintenance, leasing, security.
Role Specifics
• Responsible for the organization and planning of local and international property events, such as Cityscape Dubai, International Property show, Expo Italia Real Estate and the UAE - Germany Business Summit.
• Liaised with local and international media companies to promote our commercial developments in strategic business locations. Handled a publication marketing budget of AED 15 Million, worldwide media coverage.
• Designed and executed strategic plans and annual marketing plans for the brand
Achievements and Successes
• Solely responsible for organizing and planning two of the largest Real Estate exhibitions in Dubai (Cityscape and International Property Show)
• Building strong relationships with suppliers still used to this day.
General Management - Graduate Diploma 5 Modules
BTEC ND in Computer Studies