Lead Design Strategist
Independent
Total years of experience :11 years, 4 Months
I lead the research, design, and delivery of service design and digital transformation projects for clients in various industries, including government, transportation, education, sports, and hospitality. I also facilitate leadership retreats and workshops around creative problem solving, design thinking, and service design.
• Select agencies: Palmwood, SYPartners, Orikami Lab, Sajory, The Intrapreneur Lab
I teach senior-level, studio-based courses on Service Design and Design Thinking, including student work on live projects. I also support department initiatives on curriculum redesign, and guest lecture on design ethics and design culture.
Managed a study tour of design-driven and innovation-centered firms in New York City, and led discussions with CEOs and Co-Founders.
Applied design-inspired tools and techniques to solve clients’ business challenges on organizational and human levels, through ethnographic field research and synthesis, and developed customer-focused strategic initiatives.
Research Project for Mubadala, supervised by Professor Walid Hejazi, on better understanding the factors that attract foreign capital and enhance regional prosperity in the GCC.
• Awarded the International Student Fellowship for outstanding leadership & contribution to the Rotman community • Awarded the Citizenship Award, Team Coach Award, and Speak Easy Mentor Award • Elected as First-Year Associate, and Second-Year Director of the Rotman Business Design Club • Selected for Independent Study on Business Design, where we applied design thinking principles to solving live business problems
• Major Concentration in Marketing, Minor Concentration in Finance • Dean's Honor List, Magna Cum Laude, GPA 3.77/4.00
