Kisoo Evans

• Led all marketing and commercial operations at Ave, overseeing brand strategy, digital marketing, business
development, and client management across multiple service lines.
• Grew digital revenue by 100% within 6 months through targeted campaign execution, strategic partnerships,
and optimised conversion funnels.
• Achieved 95% client retention over tenure through structured account management, proactive relationship
building, and delivering consistent ROI.
• Built and managed the full BD and marketing pipeline — from brand awareness and lead generation through
to contract negotiation and long-term account growth.
• Assembled, trained, and led a high-performance commercial execution team, building internal marketing
capacity to scale.
• Developed and executed data-driven customer acquisition campaigns across B2B and B2G segments.

• Led the integration of data-driven OOH advertising with digital marketing strategy to improve campaign
performance and measurability.
• Deployed traffic quantification solutions for billboard campaigns, enabling advertisers to access real audience
data for the first time.
• Designed and executed programmatic campaigns aligning outdoor visibility with digital conversion funnels.
• Improved advertiser reporting transparency through real-time traffic analytics, strengthening client retention
and campaign ROI.

• Spearheaded brand visibility and performance marketing strategy across digital and outdoor channels.
• Managed multi-channel campaigns spanning social media, paid media, and OOH integrations.
• Applied audience segmentation and behavioural insights to sharpen targeting and improve campaign
efficiency.
• Elevated brand positioning through consistent, high-quality messaging — improving reach, engagement, and
ROI.

• Delivered digital literacy and IT systems training to beneficiaries at Olorien Camp, equipping
participants with practical technology skills.

• Managed the companys full digital presence — website, social media, and paid advertising.
• Implemented SEO and paid ad strategies that grew web traffic by 72%.
• Assisted in integrating inventory and logistics management systems into digital platforms.