Tayyeb Ahmed Khan

- Conduct performance marketing/lead generation across four company verticals — TVG Management Consultancy, TVG Migration, TVG Realtors, and TVG Citizenship by Investment (CBI) — aligning paid media strategy with revenue growth objectives.

- Conduct brand management to drive brand growth by aligning performance marketing, consumer insights, campaign strategy, and cross-functional execution to strengthen brand equity, improve pipeline quality, and support revenue growth.

- Own end-to-end lead acquisition strategy, reducing Cost-Per-Lead/CPA by 55% against market benchmarks while improving lead quality and campaign ROI.

- Execute and optimize omnichannel paid media campaigns across Meta, Google, LinkedIn, TikTok, and emerging platforms to improve full-funnel performance.

- Implement and manage Zoho and HubSpot CRMs; leverage marketing automation and develop AI workflows for lead capture, routing, scoring, nurturing, and sales handoff.

- Build, lead, and train a cross-functional in-house marketing team across design, content, video, web, and social media, aligning execution with performance KPIs and revenue targets.

- Apply structured A/B testing and data-driven optimization frameworks to improve scalability, campaign efficiency, and commercial impact.

- Notable Achievement: Reduced CPA by 50% across verticals, increased qualified lead volume by 55%, and delivered 35% month-over-month revenue growth through full-funnel optimization.

- Led media planning, media buying, and performance marketing across Meta, Google, LinkedIn, TikTok, YouTube, Twitter/X, and other regional platforms, driving efficient lower- and full-funnel outcomes for local and international brands including Habib Bank Limited, L’Oréal, Mondelez International, and WonderBus Tours, Dubai.

- Executed advanced paid media solutions including Google Performance Max, Search, Display, Shopping, YouTube Masthead, Brand Lift Studies campaigns (YouTube), and TikTok formats (Spark Ads, TopView, Hashtag Challenges).

- Optimized PPC campaigns through budget pacing, A/B testing, keyword mining, audience segmentation, and conversion rate optimization to maximize ROAS and achieve client KPIs.

- Delivered data-driven insights through post-campaign analysis, competitive research, and executive dashboards using analytics and visualization tools.

- Collaborated with creative teams and analytics to ensure high-impact campaign execution and scalable performance growth.

- Managed financial governance, including media trackers, spend reconciliation, monthly accruals, and client-facing performance reporting.

- Supported new business development through strategic media proposals, pitches, and performance forecasts.

- Key Achievements: Achieved 12x ROAS for L’Oréal; Conducted award-winning campaigns for Mondelez (Best Digital API; Effective Use of Partnerships & Sponsorships)

- Led investor and buyer acquisition strategy for large-scale real estate developments within the $62B China-Pakistan Economic Corridor (CPEC), targeting high-intent investors for lead generation across North America, Europe, and the Middle East.

- Managed a £6M paid media budget, planning and executing high-performing campaigns across Meta (Facebook & Instagram) and Google Search & Display, optimizing performance through structured testing, keyword optimization, and audience segmentation.

- Increased engagement and conversion rates through performance-driven content strategy, including original video production, strategic promotions, and influencer partnerships.

- Led Salesforce email marketing campaigns for lead nurturing, driving a 60% increase in conversions, 41% average open rates, and strong click-through rates with minimal opt-outs.

- Directed development and optimization of conversion-focused landing pages, display assets, and investor-facing marketing collateral to support sales enablement and deal progression.

- Managed structured lead nurturing workflows and pipeline coordination, converting cold leads into qualified prospects through defined funnel progression.

- Led global marketing and promotion of high-profile property launch events, driving investor registrations and international attendance across North America, Europe, and the Middle East.

- Key Achievement: Achieved 20x ROAS and delivered an influencer campaign generating 5.3M views, premiered at the UK Parliament (Houses of Parliament), London.

- Managed end-to-end client servicing for a portfolio of blue-chip brands including GSK (Skin Care, Oral & Nutrition), Shell Petroleum, TPL Holdings, and HBL Pakistan, ensuring delivery against strategic and commercial objectives.

- Served as primary client liaison, translating briefs into integrated marketing campaigns and driving account growth through strong stakeholder management.

- Partnered with creative and strategy teams to deliver high-impact, award-winning campaigns aligned with brand positioning and business goals.

- Key Achievement: Won PAS 2015 - Best Advertisement (Skin Category) for GSK; promoted to Account Manager within three months of joining as an Account Executive.