Tayyeb Ahmed Khan PMP ®

- Conduct performance marketing/lead generation across four company verticals — TVG Management Consultancy, TVG Migration, TVG Realtors, and TVG Citizenship by Investment (CBI) — aligning paid media strategy with revenue growth objectives.

- Conduct brand management to drive brand growth by aligning performance marketing, consumer insights, campaign strategy, and cross-functional execution to strengthen brand equity, improve pipeline quality, and support revenue growth.

- Own end-to-end lead acquisition strategy, reducing Cost-Per-Lead/CPA by 55% against market benchmarks while improving lead quality and campaign ROI.

- Execute and optimize omnichannel paid media campaigns across Meta, Google, LinkedIn, TikTok, and emerging platforms to improve full-funnel performance.

- Implement and manage Zoho and HubSpot CRMs; leverage marketing automation and develop AI workflows for lead capture, routing, scoring, nurturing, and sales handoff.

- Build, lead, and train a cross-functional in-house marketing team across design, content, video, web, and social media, aligning execution with performance KPIs and revenue targets.

- Apply structured A/B testing and data-driven optimization frameworks to improve scalability, campaign efficiency, and commercial impact.

- Notable Achievement: Reduced CPA by 50% across verticals, increased qualified lead volume by 55%, and delivered 35% month-over-month revenue growth through full-funnel optimization.

• Led performance marketing across Meta, Google, LinkedIn, TikTok, YouTube, Twitter/X, and other regional platforms, driving full-funnel engagement and sales for local and international brands including Habib Bank Limited, L’Oréal, GSK Healthcare, Mondelez International, Bin Murshed Group, UAE, WonderBus Tours, Dubai and Shakeism, UAE.
• Executed and optimized advanced full-funnel paid media campaigns across awareness, consideration, conversions, and lead generation, leveraging Google Performance Max, Meta Lead Ads, Search, Display, Shopping, YouTube Masthead, YouTube BLS (Brand lift studies), TikTok Spark Ads, TopView, Hashtag Challenges, and other performance-driven formats.
• Conducted budget pacing, A/B testing, keyword research, negative keywords, audience segmentation, and conversion rate optimization to maximize ROAS to achieve client KPIs.
• Delivered campaign insights through post-campaign analysis, competitive research, marketing analytics, and executive dashboards built with data visualization tools such as Power BI, Looker Studio, and Tableau.
• Collaborated with creative teams and analytics to ensure high-impact campaign execution and scalable performance growth, and effective audience outreach.
• Managed financial governance, including spending trackers, budget reconciliations, monthly & weekly accruals, and client-facing performance and financial reporting.
• Supported new business development through strategic media proposals, client pitches, performance forecasts, and account based marketing (ABM) recommendations for high-value prospects.
• Key Achievements: Achieved 12x ROAS for L’Oréal; Conducted award-winning campaigns for Mondelez (Best Digital API; Effective Use of Partnerships & Sponsorships)

- Led investor and buyer acquisition strategy for large-scale real estate developments within the $62B China-Pakistan Economic Corridor (CPEC), targeting high-intent investors for lead generation across North America, Europe, and the Middle East.

- Managed a £6M paid media budget, planning and executing high-performing campaigns across Meta (Facebook & Instagram) and Google Search & Display, optimizing performance through structured testing, keyword optimization, and audience segmentation.

- Increased engagement and conversion rates through performance-driven content strategy, including original video production, strategic promotions, and influencer partnerships.

- Led Salesforce email marketing campaigns for lead nurturing, driving a 60% increase in conversions, 41% average open rates, and strong click-through rates with minimal opt-outs.

- Directed development and optimization of conversion-focused landing pages, display assets, and investor-facing marketing collateral to support sales enablement and deal progression.

- Managed structured lead nurturing workflows and pipeline coordination, converting cold leads into qualified prospects through defined funnel progression.

- Led global marketing and promotion of high-profile property launch events, driving investor registrations and international attendance across North America, Europe, and the Middle East.

- Key Achievement: Achieved 20x ROAS and delivered an influencer campaign generating 5.3M views, premiered at the UK Parliament (Houses of Parliament), London.

• Managed end-to-end client servicing for a portfolio of blue-chip brands including GSK Healthcare, Shell Petroleum, TPL Holdings, and HBL Pakistan, ensuring delivery against strategic and commercial objectives.
• Served as primary client liaison, translating briefs into integrated marketing campaigns and driving account growth through strong stakeholder management.
• Partnered with creative and strategy teams to deliver high-impact, award-winning campaigns aligned with brand positioning and business goals.
• Key Achievement: Won PAS 2015 - Best Advertisement (Skin Category) for GSK; promoted to Account Manager within three months of joining as an Account Executive.