Advertising Operations
Ventra Media Group,
مجموع سنوات الخبرة :8 years, 10 أشهر
Ad Serving(DFP) | Programmatic Sales | Planning l Ad Operations | SSP | Data Analytics
* Work with sales team to implement and oversee ad campaigns on publishers’ web and mobile sites.
* Setup, traffic, and optimize online ad campaigns in DFP, serving campaigns across the publisher’s
web and mobile sites.
* Monitor campaigns throughout lifecycle, communicating with sales teams and management on
issues as needed.
* Optimize campaigns, including reviewing reports and making suggestions for improved performance.
* QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creative.
* Responsible for all advertising reporting requirements - internal and external.
* Responsible for driving forward the publishers’ advertising sales strategy outside of direct sales.
* Liaising with third parties to implement technology solutions - Google/other ad exchanges.
Digital Channels | Email Marketing | Planning l Social Media Management |SEO
* Use past experience and fresh ideas to grow and engage social communities on Facebook, Twitter, Google+,
LinkedIn, BBM, Instagram etc
* Search Engine Optimization - optimized the website resulting to a more prominent position
on Google SERP
* Managing and Optimizing SEM, GDN and Facebook Ads to ensure high Conversion/CTR and low CPC.
* Design measurement, testing, and optimization mechanisms to evaluate and drive the success of
campaigns
* Working with the marketing team to develop and implement marketing campaign strategies to
engage online buyers and generate revenue.
Digital Marketer, Shopping Internet Services Ltd, Lekki, Lagos July 2014 - August 2015.
Digital Marketing | Business strategy | Planning l Social Media Management |SEO
* Responsible for digital marketing planning and execution.
* Managed and improve sales on www.1500naira.com site by 25% within 3 months
* Responsible for building Advertising Manager Profile in the Shopping’s ecosystem.
AdClass Trainer, Google Nigeria November 2014 - June 2015
Training | Mentoring |Ecosystem Build-up.
* Conducted digital marketing training in 4 Nigerian tertiary institutions.
* Tutored a cumulative number of more than 600 students.
* Responsible for over 70 GOMC participants.
* Produced 2014 EMEA Regional AdWords Business winner
*
Google Online Marketing Challenge, Save and Buy, Yaba, Lagos January 2014 - May 2014
AdWords | Strategy | Planning
* Partnered with Save and Buy Nigeria in creating AdWords online marketing campaign for her online store
* Earned revenue of over $4500 through an initial budget of $250.
* Ranked: AdWords business semi finalists.
Strategy | Team Building
* Responsible for wining a software development contract worth over $2300 at a Federal College of Education
* Assembled and managed a three man team that worked on the project
Certification Degree/Training Awarding organization