Principal / Owner
MINDSPRING CONSULTING LIMITED
Total years of experience :10 years, 1 Months
Collaborate with companies seeking to enter international markets. Expertise in Business Development, Sales, Marketing.
Reported to the CEO. Oversee the Group's commercial strategy, operations and activities with particular focus on international expansion, business development and commercial integration of the Group's affiliates. Delivered sales growth in 2021above budget (+19% vs 2020, +49% vs 2019) and initiated the opening 3 new affiliates in international locations.
Recruited by Romanian-based spirits company to seed, expand, and develop business within international markets. Provided executive leadership for sales and business development with full P&L accountability. Reported to the owner /CEO. Defined and executed short- and long-term strategies to drive growth. Delivered 60%+ international business volume growth within first year of tenure, in part, by forging strategic partnerships and relationships with importers and distributors.
Introduced and launched products in 17 new countries, including highly competitive markets.
Successfully developed the business in Texas and initiated expansion to California, Nebraska, and Georgia, while laying groundwork for entry in more states.
Enriched brand portfolio in Romania by developing distribution partnerships with international brands.
Undertook oversight of Marketing and Operations at Pernod Ricard Italia & Southern Europe Management Entity, with the goal of reversing declining share trend in the Italian market; improve efficiencies within industrial operations and strengthen innovation pipeline of the local Ramazzotti brand. Led cross-functional 57-person team. Core member of the Pernod Ricard Italia and Southern European Management Entity leadership teams.
Reversed declining business trend and ultimately outperformed competition.
Restructured corporate plant and delivered €1M+ positive manufacturing variances.
Planned and launched the Ramazzotti Aperitivo Rosato in Germany, quickly becoming the most successful product innovation of the company in the EMEA region.
Championed the creation and implementation of European best practice digital marketing programs, in addition to building a luxury brand sales and marketing unit from the ground up.
