Almarai Company
Total years of experience :19 years, 10 Months
• Almarai Company 2007 - Up to date
Around 18 years (1995-2012) experience in Dairy & Bakery sales and marketing in various organizations.
• Karnataka Milk Marketing Federation ( on contract) 2004 - 2006
• Hutson Dairies Ltd (Andhra Pradesh - India) 1999 - 2004
• Kamadhenu milk products (Kerala-India) 1995 - 1999
AREA OF EXPERTISE
• Giving feedback and gaining commitment to improve area performance by conducting improvement-focused coaching sessions and attending sales session endorsement.
• Contributing to better management decision making by preparing and presenting timely market-related reports as required to Area Sales Manager & Regional Sales Manager
• Maintaining good customer relations by solving customer complaints promptly.
• Increasing sales turnover in area by actively identifying and exploiting new business potential
• Ensuring that sales routes operate cost effectively and yield maximum results by regularly reviewing route performance and the factors that drive cost effectiveness and sales performance (e.g. call rates, stock rotation)
• Giving feedback and gaining commitment to improve area performance by conducting improvement-focused coaching sessions and attending sales session endorsement
• Overseeing the efficient performance of day-to-day activities in his sales areas by monitoring the compliance of individuals to procedures on pre-selling, selling and post selling activities.
• Helping Salesmen and salesmen assistants meet or exceed job expectations by monitoring, coaching and motivating them and accompanying or visiting them in the market regularly.
• Ensuring that product quality and freshness is maintained by ensuring that CPH, CCM and DCP practices are adhered to.
• Maintaining a healthy and safe working environment by personally adhering to, and ensuring the adherence of his team, to policies and procedures on health, safety and hygiene.
• Keeping the right number of Salesmen and salesmen assistants to serve the routes in his area by systematically planning and implementing employees' vacation schedules and by accurately forecasting recruitment needs
• Ensuring that sales routes are planned and managed in a way that achieves the optimum distribution of company products and the most efficient use of vehicles.
• Ensuring that Almarai responds quickly to changes in the market by initiating tactical sales activities in area to counter local competitor activity.
• Monitoring his staff's conditions of employment in relation to their workplace and accommodation by visiting them in the workplace and villa periodically.
• Negotiating with customers for the right amount of shelf space & optimum use of LTA budget, Providing direction & guidance to team in effective cooler management & monitoring cooler performance
• Ensuring that Salesmen and salesmen assistants are equipped with skills and knowledge for the job by providing training that address clearly defined training needs and ensuring that all staff has a current and valid Individual Training Plan (ITP)
• Investigating possible fraud by ensuring that customers are visited and invoices/TC balances/Truck Stock is checked periodically
• Maintain wastage under budgeted level to optimize margins
• Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
• Achieve product distribution in all Trade channels by following ASRM and RES.
• "Ordering of products" (RDC) by reviewing with Salesmen orders and ensuring it's completed by cut off time every day
• Monitoring Merchandiser's activities to ensure high standards on market hygiene and implementation of planogram
• Performing "morning duty" to ensure all sales vans hit the market on time and to provide support to any issues faced by Salesmen at the time of leaving depot
ACHIEVEMENTS
2012 • Selected as an auditee for ISO surveillance audit in Tabuk and completed the audit with zero NCN
• Received a "You Made A Difference" award from Quality Department for quality training & documentation
• Played a major role on training the staff during the Dairy & Bakery integration in Tabuk.
2011&2012
• Fourth position in training competition conducted by Training department
• 2013 &2014 -Highest position in the kingdom in achieving area target, both budget and margin.