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Krishna Prashanth, Founder and Marketing Head

Krishna Prashanth

Founder and Marketing Head

India

Master's degree,

Work experience

Total years of experience: 13 years, 9 months

Founder and Marketing Head

January 2014 - Present

January 2014 - Present

Social media management
* Creating content ( memes, videos)
* Driving marketing strategies for enrollments and publicity on print and social media.
* YouTube Videos making. (Genre - Dance videos)
Key contributions
* More than 400+ dancers registered their profile in the website, 300+ Subscribers to our YouTube channel
and 4500 + Facebook followers in 6 months
* Generated database of various dancers and dance schools from different dance style genres all over India
through the website and Facebook page.
* Tied up as online media partners for national events like Saarang (IIT Madras)
Social media platforms
* Facebook
* YouTube
* Twitter
Geo & Nobi Events & Exhibition

Job role:
Purchasing and Procurement

Snr.Social media executive

August 2016 - November 2016

Mirum India (WPP Company)

August 2016 - November 2016

Client Management
* Digital Strategy
* Preparing monthly report
* Digital Analysis
* Coordinating with the design team

Job role:
Other

Social Media Marketing Executive

January 2015 - July 2016

Influx Interactive

India

January 2015 - July 2016

Strategizing a brands presence on the internet media
* Digital strategy structure
* Product Research
* Preparing pitch presentations
* Co-ordinate with various cross functional teams for seamless and timely execution of campaigns
* Social media analysis and management
Key contributions
* Managed the social media accounts for Palam Silks and MyTvs
o Introduced a unique content approach to increase brand visibility on the social media for Palam Silks
and brought conversion through their online website.
* “Do it for your daddy” - Conceptualized and executed Father’s day campaign for Apollo Hospitals
o Campaign Period - 10 days, Output Delivered - 15, 354 Clicks / 50 Leads / 30 Appointments
Social media platforms
* Facebook
* Twitter
* Linkedin
* YouTube
* Instagram
* Pintrest
* Blog
* G+
R.Krishna Prashanth +91-9962116283
krishnainfraster@gmail.com
Digital media knowledge
* Search Engine optimization
* Search engine advertising
* Social Media marketing
* Mobile Marketing
* Google Analytics
* Online display Advertising
* Email Marketing
* Ecommerce Marketing
* Lead generation for business
* Content Marketing
* Creating Internet marketing strategy
* Affiliate marketing
Thedance.in (Website and Dance Studio

Company industry:
Advertising
Job role:
Marketing and PR

Snr Executive

February 2013 - March 2014

February 2013 - March 2014

End to end client servicing - Concept development, artist management, media planning, marketing and
collateral placement.
* Business Development
* PR, communications and networking for events.
Key Contribution
* Tied up with events managers and ensured minimum 3 events per month for the company.
* Conceptualized and handled large scale events for clients like Pothys, Caterpillar, Hagen Das and Michelline.

Job role:
Sales

Project Coordinator

March 2010 - July 2010

Twice Group of Companies

March 2010 - July 2010

Coordinate and execute all media related projects with various clients.
Key Contribution
* Shot an Ad film using limited resources.
* Used miming as a concept to educate people about the psychological effects of bullying and corporal
punishments in schools and colleges and create awareness about the issue.
Big Synergy - KBC Tamil: Internship
* Generated criteria for contestant profiles to maintain brand values and improve TRP.
* Managed more than 5, 00, 000 contestant profiles and filtered them via one on one interviews.
* Generated analysis reports and coordinated with editors and casting producers
L.V Prasad Film & TV Academy: Internship
* Worked on a documentary and a stop motion short film as a production manager. Concept: Hearing
and speech impaired children are empowered to paint artificial eyes for the blind, contributing to
society while seeking gainful employment.
JWT (Chennai): Internship
* Art Direction and graphic design for print ads.

Company industry:
Industrial Production
Job role:
Engineering

Education

Manipal University

January 2013

January 2013

Master's degree,

–Media & Entertainment

SRM Arts & Science College

January 2009

January 2009

Bachelor's degree, Visual Communication

India

Skills

ADVERTISING
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ADVERTISING
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APOLLO
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APOLLO
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APPROACH
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APPROACH
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ART
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ART
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BUSINESS DEVELOPMENT
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BUSINESS DEVELOPMENT
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COM
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COM
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CONCEPT DEVELOPMENT
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CONCEPT DEVELOPMENT
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CONTENT MANAGEMENT
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CONTENT MANAGEMENT
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CONVERSION
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CONVERSION
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CUSTOMER RELATIONS
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CUSTOMER RELATIONS
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