krystel ghorayeb, PR & Marketing Manager

krystel ghorayeb

PR & Marketing Manager

Socodile Holding

Location
Lebanon
Education
Master's degree, Marketing
Experience
9 years, 6 Months

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Work Experience

Total years of experience :9 years, 6 Months

PR & Marketing Manager at Socodile Holding
  • Lebanon - Beirut
  • My current job since December 2017

o Handling all the PR & Marketing Activities for Socodile holding brands (creating the media plan for yearlong (booking and planning all TV, OOH and online advertisements).
o Handling Socodile Holding and its brands PR & Digital presence in Lebanon
o Responsible for brands events, and PR activities
More mentioned in my CV attached

Marketing Executive at IFP Group (ACM)
  • Lebanon - Beirut
  • My current job since April 2017

Handling the marketing of Multiple Events and conferences in the GCC and new industry areas.

Data Research Executive (Lead Generation Executive) - Marketing Department at IFP Group - Advanced Conferences & Meetings, ACM
  • Lebanon - Beirut
  • My current job since March 2016

Job Duties: - Working on the CRM ( Customer Relationship Management), for collecting and analyzing data .
- Working on Several Events in GCC, with coordination with the Marketing and Sales Team
-Analyzing Event’s Marketing briefs and determine the target leads to generate the events success.
-Build prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
-Managing LinkedIn Groups of every Event.

Regional Marketing Specialist at iAXCEESS
  • Lebanon - Beirut
  • July 2017 to December 2018

• Responsible for the marketing activities of the company and its subsidiaries
• Liaising and networking with a range of vendors and partner organizations.
• Managing the production of Marketing Materials, including leaflets, posters, flyers and presentations.
• Create email marketing campaigns, newsletters as well as related landing pages (familiar with MailChimp software is a plus)
• Liaising with Designers, printing press, developers and copywriters.
• Arranging for the effective distribution of Marketing Materials.
• Organizing and attending evens such as conferences, seminars and exhibitions.
• Evaluating Marketing Campaigns & Regular reporting to management
• Managing iAXCESS website. (ability to write small articles and news)
• Responsible for all the social Media activities and campaigns (collecting articles, posting, launching competitions, launching surveys, boosting campaigns etc…).
• Experience and knowledge in creating artwork and graphic design skills by using Adobe Photoshop and Illustrator software.
• Etc…

Marketing Coordinator at PeachPop
  • Lebanon - Beirut
  • October 2015 to December 2015

1.•Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
2.•Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
And many other tasks.

Marketing Instructor at Kafaat Technical School
  • Lebanon - Beirut
  • January 2013 to January 2014

Teaching four courses: Analysis, Function, Maintenance and Coherence

Education

Master's degree, Marketing
  • at Sagesse University
  • January 2016

Masters Degree in Marketing at Sagesse University Beirut. Graduation Date : 2019

Bachelor's degree, Marketing
  • at Middle East University
  • January 2015
High school or equivalent, Marketing
  • at Technical Baccalaureate – Kafaat Technical School
  • January 2012

3rd place in BT3 Official exams ( Concentration : Marketing )

Specialties & Skills

Email Marketing
Marketing
Digital Media
Analysis
Research
MailChimp
PUBLIC RELATIONS
MICROSOFT OFFICE
MICROSOFT EXCEL
MICROSOFT POWERPOINT
MICROSOFT WORD
TEACHING

Languages

Arabic
Expert
English
Expert
French
Beginner

Hobbies

  • Sports
    Everyday Training at the Gym