Kulood Abdulrahman, Marketing Manager

Kulood Abdulrahman

Marketing Manager

American Express

Location
United Arab Emirates
Education
Bachelor's degree, Management Information System
Experience
3 years, 7 Months

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Work Experience

Total years of experience :3 years, 7 Months

Marketing Manager at American Express
  • Saudi Arabia - Riyadh
  • May 2014 to November 2016

- Prepare marketing strategies with the company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Ensure brand messages are consistent.
- Gather and analyze customer insight.
- Nurture and enrich all external perceptions of the company and growth of market share.
- Engage consumers on social media.
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
- Preparing online and print marketing campaigns.
Monitor and report on effectiveness of marketing communications.
- Working closely with design agencies and assisting with new product launches.
- Analysing potential strategic partner relationships for company marketing.

Digital Marketing Specialist at Jarir Bookstore
  • Saudi Arabia - Riyadh
  • October 2013 to May 2014

Maintain different digital marketing campaign initiatives, including look and feel, messaging, and digital ads.
Maintain, and publish digital content for social media channels, and other marketing channels.
Maintain the social media calendars of KSA and GCC countries.
Prepare weekly and monthly report of social media performance of KSA along with GCC.
Manage third prties relationships.
Manage customer relationship through social media.

Trainee at ABU DHABI ISLAMIC BANK
  • United Arab Emirates - Abu Dhabi
  • March 2012 to July 2012

Trained for 4 months spending 400 working hours

Education

Bachelor's degree, Management Information System
  • at Al-Yamamah Private University
  • May 2013

courses: ICDL license. English language program (INTERLINK CENTER).

Bachelor's degree, Marketing
  • at Al-Yamamah Private University
  • May 2013

from

Specialties & Skills

Project Management
Marketing Mix
Process Review
Segmentation
WORK UNDER PRESSURE
LOGISICS
MANAGEMENT
MANAGEMENT
ADVERTISING
AUTOMATION
MANAGE CATALOGS
COMMUNICATION SKILLS
CONTENT MANAGEMENT
CREATIVE DIRECTION
DATABASE ADMINISTRATION

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

ADIB (Training)
Training Institute:
un-paid training
Date Attended:
March 2012
Duration:
400 hours

Hobbies

  • reading
  • sports
  • Traveling