Sr. Manager
Toshi Automatic Systems Pvt Ltd
Total years of experience :14 years, 3 Months
• A dynamic professional in Brand Management, Marketing, Business Development, Dealers Management, Event Management, BTL Activities & Team Management. Presently associated with Toshi Automatic Systems Pvt. Ltd., Ghaziabad as Business Development Manager - Branding & Marketing.
• Developing brand strategies and brand value propositions.
• Designing branding positioning, and developing the advertising concept and promotion.
• Evaluates all media performance with media providers.
• An effective communicator with excellent relationship & team management skills. Possess a flexible & detail oriented attitude.
Client Interaction as a part of PR activities
Client and Team Presentation
Creating & Designing branding & communication related materials
Vendor management
Coordinating with teams for brand visibility and exposure
Documenting the Business Requirement Document based on Client Interaction
Documenting and explaining the requirement to the technical team
GPA - 7.66 Traineeship Experience * Summer Internship Project o Project Title: Creating branding opportunities for Vodafone with respect to residential complexes, College canteens and Chatth Puja o Name of Organization: Ogilvy and Mather Advertising Agency o Duration: Fourteen Weeks o Following tasks were undertaken: * Interacting with the customers to know their insight about the players in telecommunication industry. * Conducted market research and surveys in different phases to understand the target market and their attitude and level relation with the subject brand. * Preparing questionnaire in order to study the target markets to understand their life styles and habits. This also helped to build proper branding strategies for Vodafone. * Gave recommendations based on the market surveys and their analysis. * Management Research Project: Dabur Chyawanprash – Studying the role of a Brand Ambassador in Brand building. o Following tasks were undertaken: * Identified the positioning strategies of Dabur. * Studied the brand identity of Dabur and Dabur Chyawanprash by creating Kapferer’s brand identity prism for the same. * Free Lance Project o Project Title: Promoting Esberi Pvt. Ltd. Technologies in Adobe Flash Platform Summit 2010 in Bangalore. o Name of Organization: Esberi Technologies Pvt. Ltd. o Duration: 3 months o Following tasks were undertaken: * Conducted market research and made questionnaires to know the need of the target markets with respect to the Adobe Flex training courses * Built communication and branding strategies for the company before and during the summit * Made sales of the company’s training courses during the summit
