Kundan Mishra

Starting-up analytics, Integrated cross-platform insights
 Setting up: World-class analytics and data sciences organizations in large Fortune 500 Companies and unicorn start-ups
 Digital and Data Transformation: Hands-on experience with Data Warehouse, Data Lakes set-up, DW Modelling| Customer Data Platform (CDP, Segment) |Demand Management Platform (DMP, Salesforce) |Mobile Measurement Platforms- AppsFlyer | SAP- Business, Finance, Sales Data| Web Analytics - Google Analytics 360, GA4, Adobe Analytics, Semrush, ScreamingFrog, Ahref| CRM- Salesforce | Product data: Amplitude, WebEngage | MarTech, AdTech
 Business Intelligence & Visualisation Solutions: Tableau, Power BI, DataStudio, Python Dash

Hands-on Data Science
 Programming Proficiency: Big data, Python, R, SPSS, SAS, Advanced SQL, Google Big Query
 Core Analytics Methodologies: AI, ML, Prescriptive, Predictive Analytics, Data Science, Machine Learning, Deep Learning

Key Achievements:

 Performance Marketing Analytics: Campaign optimizations through deep learning, delivering 21% growth in paid marketing revenue, 34% increase in installs, and 143% growth in signups year on year with only 5% increase in spends
 Organic Growth: Devised and implemented organic content analytics, starting at 0, delivered 10X growth, 320 million impressions, 8.3 million click-throughs in 6 months, 44% engagement rate, 277% growth in new users in 3 months
 Social Media Analytics: Through social media analytics innovations, helped in identifying growth clusters, resulted in 511K social engagements and 3.5M followers in a quarter, more than twice of the next two competitors combined
 Content Analytics Product Innovation: Created a python-based tool solving for proprietary content piracy addressing estimated revenue loss of INR 40 million+ per month
 Business Process Automation: Built a tracking, scraping & automated slack reporting framework for actionable inputs from competitive websites, news websites, Google News/Trends and social media, improving efficiency by 25%

 Set-up Analytics Consulting: Mandated to drive change, collaborate and deliver exponential business growth, started from org data needs prospecting, structuring solutions, secure funding, developing the right mix of internal and external suppliers’ linkages, behavioural data integration with subjective survey inputs, delivering 10X growth enabling data-driven marketing
 Business Growth through Analytics: To enable technology retail brands' & franchise omni channel growth, devised integrated digital strategy & analytics framework - user segmentation, campaign optimizations within (e.g., Google UAC vs Display vs Search, TG optimizations) and across (Google vs Facebook vs. Twitter vs LinkedIn) resulting in 0 to 10 million+ INR agency business in a quarter

 Data & Digital Transformation: Revamped organizational business decision-making setting up Data & Analytics Center of excellence (COE) designing & implementing enterprise-wide Insights, Digital services & Data analytics framework involving data warehouse set-up, SAP integration, DMP implementations resulting in 320% growth in organic sessions, 380% growth in page views on a 10M+ base, significant revenue growth through data monetization initiatives

 Strategic Imperatives: Created a 2.0 of the existing insights function at Flipkart, led high-growth categories, D2C brands & campaign launches, business head’s recognition for ‘new business launch’ contributions for Flipkart FMCG, starting from scratch current business growth to 1, 800 towns and 10, 000 pin codes
 Revenue Growth through Analytics: Developed and executed sale event- Big Billion Day data insights framework, delivering campaign strategy, product selection and design, consumer SLAs, translating into record USD 233 million+ sales in one day, 225% GMV growth
 CXO Collaborations: Managing effective relationships with both internal stakeholders and third-party vendors, resulting in new product development- large consumers transactions-based panels| Influencing Skills: Partnered with c-suit across category sales, operations, technology leadership, product leadership, and supply chain teams | Drove consumer-centricity charter and thought leadership

 Business Growth: USD 3M+ consultative insights and analytics assignments in 26+ countries, exponential, 226%+, 10X YoY growth in business, effective overall commercial and budget management, high profitability & team productivity
 People Growth: Highest growth, team member recognitions and low churn, Coach for Nielsen’s Manager’s School program, role model new people managers; promoting, organizing workshops, improving business knowledge and technical insights portfolio reach