Kuntal Roy Roy

■ Developed Go to Market Strategy for institutional & retail products; captured 8%+ market share within one year of launch;2nd in brand awareness
■ Identified market size, right-to-win, executed need-gap analysis through primary & secondary research; established brand archetype & hierarchy
■ Defined customized on/off invoice incentives basis competition benchmarking & cost benefit analysis across 29 regions x 170+ products
■ Regularly analyze & present sales performance, ROI & efficacy of incentives to Grasim MD, CEO & Leadership team; modify schemes regularly
■ Liaised with category & finance team to define financial model of incentives for dealers, contractor, painters; introduced QR code-based payout
■ Configured incentives in SAP, Vistex, Sales Force, Zoho; developed SKU x depot level demand plan; on boarded 35K dealers, 4 lakh+ contractor
■ Established transparent payout process through direct bank transfer & scheme payout details in Dealer management system & contractor app
■ Introduced Painting service through direct and dealer led model in 130+ cities; clocked a revenue of 24 Cr+ in 1 year with 20%+ contribution margin
■ Implemented Painting Service portal & app, coordinated with IT & product team; implemented dynamic pricing using cost+ approach
■ Improved operational efficiency by 40% by devising program management tool; implemented geofencing for pin-code based dealer identification
■ Defined e-commerce pricing through skewness, kurtosis analysis; overhauled Lead Management process increased lead conversion to 15%

■ Developed Operating Plan & Brand PnL for Private and External Brand Portfolio of Myntra for 4 consecutive financial years
■ Collaborated with cross functional teams delivering solid output on projects & managing proposal writing efforts; prepared pitches & decks for CBO
■ Achieved 130 bps reduction in Return% through last mile cancellation; Formulated financial model for inventory; established channel in UAE
■ Identified & reduced supply chain leakages by 75% non-sellable inventory generation by 45% & aged inventory by 25%; lowered WC days by 20%
■ Quantified Margin dilution 1.2% due to GST regime change; calculated discount pullback and margin change; executed customer rating analysis
■ Increased profit margin for external brands by 4% by increasing B2C share & commission; increased B2B Gross Margin; 1 Cr benefit in Non-live
■ Headed (team of 7) non-apparel portfolio for demand generation through intelligent pricing, visual merchandising, profit maximization
■ Delivered 135% GOLY in wearables category;introduced gold coin in Myntra, gadget store for wearables, fine Jewellery store with extensive catalog
■ Delivered 28% higher GOLY in accessories vs Flipkart, gained 4.1% duopoly share; facilitated growth in low price segment market via incentives
■ Consistently delivering 20%+higher than platform growth; executed assortment benchmarking vs Amazon and Flipkart in wearables & Trolleys
■ Accelerated marketplace revenue growth by rationalizing cost of vendors in low price point; rolled out anytime opt-in rebate program for sellers
■ Scaled category through robust planning, competitive pricing; grew both watches, womens accessories while Flipkart was degrowing in FY 2023-24
■ Enabled Off app & Affiliate marketing, SEM and SEO push in wearables; launched OnePlus in Platform, Starbucks in home category
■ Activated coupon for acquisition of user for Platform and from other categories; Reason to buy coupon for reactivation of emerging category buyers
■ Rationalized affinity algorithm for accessories based on customer purchase behaviour; obtained 112% revenue-to-visibility ratio for accessories
■ Devised Inventory vs profitability matrix using SQL & VBA basis inventory provision, sell through, age share etc; valuation of 2 private label brands
■ 1/3 (team of 42) promotion cases in exception cycle;recognized by Head of Pvt Labels, Flipkart CFO, Myntra CEO for stellar performance
■ Introduced Provision for Non live Inventory; reduced non-live inventory by 73%; accomplished 1 Cr benefit in PnL from Non-live inventory

■ Implemented ERP HRMS for IFFCo (UAE) operating in 9 different currencies & legislations from onshore as a Techno functional consultant
■ Received appreciation from Global Delivery Head;top 10% out of 1, 50, 000; excellent performer for the year; mentored 25+ graduate hires