Kusum Rawat

Drive business growth, increase market reach, develop and uplift brand position with continuous key
focus on customers & end users engagement.

Develop marketing & communication strategies, annual marketing calendar, budgeting & allocation and
successfully roll out at local & regional level via multiple 360 degree integrated marketing activities on
various platforms from traditional to digital, social media, events, CRM, Media & PR, Brand & marketing
collaterals, content management, webinars, roadshows, CPD training programs, CSR, website auditing,
E-commerce & mobile app development.

Set & achieve annual department & team targets and ensured continuous team development &
performance.

Analyze & map continuous brand growth and set up short and long term strategic marketing and brand
policies, formulate campaigns and ideas.
Monitor & Measure ROI and ensure effective implementation with creative communication plan &
strategy at best chosen platforms.

Manage & support local, regional and international teams, external partners, media, vendors and
customers for smooth functioning.

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Finalized annual marketing calendar and activities, ensure cost effective and successful execution and
deliver ROI with business growth and brand awareness for own products and services and external
partners like Microsoft, IBM & oracle.

Supported and manage channel partners and distributers, provide day to day support to sales & product
management team with required data, information and marketing materials.

Generated leads and multiple customer contacts channels through various marketing initiatives and
tactics on digital and traditional platforms likewise third party large scale events, direct and indirect
campaigns and mega and micro level seminars etc.

Successfully launched company’s new merger policy, brand integration with corporate re-branding and
updated all assets, including website, banners, brochures, advertising, catalogues, flyers, presentations,
and customer support materials.

Deal with vendors and other agencies and manage pricing and quality.

(5 years 1 month)

Conceptualized ideas and campaigns for continuous brand visibility and activation among the readers
and target customers of various publications of Times of India and support and market internal brands
of the group.

Visited and meet customers from various sectors and industries - retail, IT, Banks, oil & gas, education,
FMCG & government and worked as marketing

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Managed marketing activities and various forum, networking meets & events, observe brand
understanding at ground level to increase subscription and keeping brand to be on the top in North India
and Kolkata region.

Rolled out multi location product launches, brand initiatives and marketing & promotional activities for
top most IT companies.

Collected & update database on monthly basis and circulate weekly newsletters with updated
information fulfilling and maintaining readers needs, brand requirements and customer objective.

(1 year 7 months)

Developed concepts or idea, sell and promote those ideas and space selling for various exhibitions &
conferences and achieve monthly sales target.

Managed complete logistics of the event, the setup, travel & protocol, AV, venue, branding, safety,
permissions, footfall and delegation management etc.

Managed P&L and ensure to be executed as approved and present before and post event report to the
management.