Kusum Sakpal

Manage paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads with monthly budgets of AED 200K-350K+,
consistently achieving target ROAS and CPL benchmarks.
Generate 700+ qualified leads per month through integrated paid, organic, SEO, and owned-channel campaigns across multi
market properties.
Analyse user journeys and funnel drop-offs using Clarify to identify conversion opportunities across campaigns and landing
pages, improving overall conversion rates.
Track lead quality and pipeline progression in Salesforce CRM, collaborating with sales teams to accelerate deal velocity and
improve lead-to-close ratios.
Build and optimise HubSpot landing pages and lead capture forms, improving workflow automation and reducing manual
follow-up time.
Execute EDM campaigns via Brevo, OneSignal, and ActivePipe with audience segmentation and performance tracking,
achieving approximately 17% open rates.
Manage WhatsApp marketing via Gallabox, overseeing broadcast scheduling, content strategy, and engagement analytics.
Monitor SEO keyword performance and organic visibility using Google Search Console and Ahrefs, informing on-page and
technical SEO strategy.
Lead social media management across UAE, KSA, and UK markets, coordinating with content, creative, and listings teams for
consistent brand execution.
Report campaign performance and strategic insights to senior stakeholders, supporting exclusive developer partnerships and
business development.

Designed and developed responsive, SEO-friendly websites for clients across in-house services, digital marketing, and media
production industries.
Built cross-browser-compatible interfaces using HTML, CSS, and JavaScript with a focus on performance and accessibility.
Created high-fidelity UI/UX mockups in Figma aligned with branding guidelines and user experience best practices.
Managed full development lifecycle including wireframing, coding, testing, deployment, and ongoing maintenance.

Led social media growth strategy, growing followers from 10K to 20K and reaching 1M+ users organically.
Directed performance marketing campaigns across Google Ads and Meta Ads, achieving 4-5x ROAS while managing monthly
budgets and CPL targets.
Revamped and managed Bitrix24 CRM, streamlining the lead lifecycle, improving data quality, and increasing conversion rates.
Developed and executed 360° marketing strategies integrating digital, social, email, and offline channels.
Implemented WhatsApp, email, and SMS marketing automation workflows to enhance real-time customer communication and
lead nurturing.
Managed website SEO, UX improvements, and organic traffic growth through technical and on-page optimisation.
Supervised brand messaging and content calendar across Instagram, LinkedIn, and Facebook.
Coordinated event marketing and offline promotions to support brand visibility and new property launches.
Analysed campaign performance using Google Ads Manager, Meta Ads Suite, Google Analytics, and CRM dashboards to inform
strategic decisions.

Achieved 5x ROAS while maintaining low Cost Per Lead (CPL) across Google, Meta, and native advertising campaigns.
Planned and executed Google Ads campaigns across Search, Display, YouTube, and Performance Max for full-funnel coverage.
Improved campaign efficiency through negative keyword strategies, audience segmentation, and remarketing list optimisation.
Conducted A/B testing on ad creatives, bidding strategies, and landing pages to increase CTR and conversion rates.
Enhanced Google Ads Quality Score through optimised ad copy, ad extensions, and improved landing page experience.
Developed data-driven media plans supported by competitor and market research.
Built cross-platform content calendars to ensure consistent brand messaging and audience engagement.
Partnered with creative teams to produce high-converting ad assets and landing pages aligned with campaign objectives.
Implemented segmented email nurture workflows to improve lead progression and customer retention.
Strengthened organic traffic through on-page SEO and technical SEO improvements including schema markup and page speed
optimisation.
Tracked and optimised performance using Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Generated 5x ROAS while maintaining a low Cost Per Lead (CPL) across Google,
Meta, and Native ad campaigns
Developed media plans and managed ad buying to maximize lead quality and
conversion rates
Conducted market and competitor research to inform data-driven campaign
strategies
Created cross-platform content calendars ensuring consistent brand messaging
and audience engagement
Collaborated with creativeteamsto produce high-converting marketing assets
Implemented segmented email marketing workflows to nurture leads and improve
customer retention
Grewsocial media followersand engagementthrough organic and paid tactics
Optimized SEOstrategiesto boost organictraffic and improvesearch rankings
Planned and executed webinarsand promotional eventsto generate qualified leads
Utilized analytics tools (Google Analytics, Meta Business Suite, CRM dashboards) to
monitor KPIsand optimize campaign performance

Promoted brand products to hotel guests, driving product visibility and revenue growth.
Managed daily inventory, processed orders, and handled cash transactions accurately.
Delivered premium customer service and maintained brand-compliant visual displays.
Prepared daily sales and inventory reports for management coordination.

Maintained documentation and data management systems including files, spreadsheets, and digitised records.
Supported payroll processing and employee record keeping, ensuring accurate and timely salary disbursements.
Managed financial documentation including invoice tracking, expense logs, and VAT compliance records.