Marketing Manager
Almarai
Total des années d'expérience :23 years, 11 Mois
Responsible for creating & putting in place the framework to establish & launch a green field business pillar
Responsible for identifying opportunities across categories
Work on new launches aligned with responsible business & external partners.
Create cross functional teams to speed processes internally
Drive required research & concept tests for B2C & B2B segments
Provide input on Packaging, Pricing, SKU selection & Channel strategy
Metro Cash & Carry is a German wholesale global network with a turnover of $90 Billion with presence in 32 countries. Its unique value proposition is aimed at servicing Professional Customers in HoReCa, Traders & Institution segment.
- Full business & budget responsibility for developing HoReCa segment.
- Leading cross functional teams for new concepts and projects.
- Managing Sales & Delivery teams performances.
- Delivered 120% growth & enhanced key customer satisfaction indicators.
- End to end value chain analysis while profiling customer insights.
- Created strategies to maximize customer’s share of wallet by consolidation & expansion through new activations.
- Provided tools to the operations teams to instill “Metro Concept” with the targeted customer base.
- Responsible for the management and communication of METRO brand with HoReCa units
- Created Pakistan’s largest portfolio of Private Labels Products gaining up 30% share in category sales.
- Successfully launched 300 SKU’s under 5 private label brands delivering 200% growth in top line and improved margins by 200 basis points with 180% growth in net profit.
- High margin contribution to the total company profitability
- Responsible for driving & delivering the Own Brand structure & sales share across Food / Non Food categories.
- Full category reviews, mapping category opportunities and NPD.
- Delivered Customer segment specific communication in store and for direct contact to create TOM awareness.
- Responsible for leading Cross functional team
Nestle has a global turnover of over $120 Billion. Nestle leads the way in innovation in food technology by focusing on identifying customer needs & delivers high quality brands.
- Drove renovation & innovation, initiated concept tests for drinking yogurt in the health & wellness segment.
- Organized consumer research & evaluated results to formulate business strategy
- Conceptualized & executed comprehensive marketing plan for the year
- Initiated & executed focused BTL campaigns for 3 brands within the portfolio
- Tracked brand health indicators on monthly basis & devised corrective measure on short term & long term basis
Full business responsibility for the Afghanistan business. Highlights include territory demarcation, distributor management, research initiation, ATL & BTL spend plans and 2 strategic launches.
- Complete remodeling & restructuring of the business mix and sales teams
- 100% increase in account base & finally managing over 8, 000 accounts.
- Active Pricing & finalization of contracts with key institutions
- Ensured channel based account excellence, services & pricing.
- Monitored channel wise sales teams, forecasting, data & activities.
- Executed category strategies in line with brand objectives.
- Complete Business & Commercial plans for critical business strategy development.
- Developed & expanded sales/distribution network in order to provide timely & effective services to all customers.
- Ensured effective Trade spend management, market return controls & change in product sales mix for improvement in quality of sales.
Prepared & presented the marketing, sales plan & business profile to launch a green field project.
Execution of BTL activities.
Town storming, DDS Team supervision, Extensive Sampling & Market surveys
Coordinating a pool of 15 vehicles & a workforce of 35 field workers.
Conducted in house presentations to prospective clients selling Timeshare Properties.